Digital Advertisers Focus on CPM and RPM for Revenue Growth

Digital Advertisers Focus on CPM and RPM for Revenue Growth

This article delves into CPM (Cost Per Mille) and RPM (Revenue Per Mille), two crucial metrics in online advertising. It elucidates the differences between them, their calculation methods, and their value to publishers. The article emphasizes that publishers should pay attention to both CPM and RPM to maximize advertising revenue and enhance user experience. Understanding and optimizing these metrics are vital for achieving sustainable growth and profitability in the digital advertising landscape. Focusing on both metrics allows for a holistic view of ad performance and revenue generation.

01/04/2026 Logistics Encyclopedia
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Chinese Goods Drive Growth in South Koreas Ecommerce Market

Chinese Goods Drive Growth in South Koreas Ecommerce Market

The South Korean e-commerce market is booming with strong demand for Chinese goods, exceeding 2.1 billion RMB in quarterly purchases. Coupang, a leading Korean e-commerce giant, has achieved profitability through its self-built logistics system, offering valuable insights for cross-border sellers. Chinese sellers should seize this opportunity by selecting suitable products, optimizing logistics, and emphasizing localized operations to tap into the lucrative Korean market. Focusing on efficient delivery and understanding local consumer preferences are key to success in this rapidly growing market.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Adopt New Strategies to Reduce Risks Increase Sales

Ebay Sellers Adopt New Strategies to Reduce Risks Increase Sales

This article delves into the core risks in eBay marketing, including new seller limitations, cross-border logistics, platform rule biases, and compliance violations. It provides effective promotion strategies such as listing optimization, auction model utilization, the use of on-site promotion tools, and customer relationship management. The aim is to help sellers mitigate risks, increase sales, and succeed on the eBay platform. It equips sellers with the knowledge to navigate potential pitfalls and implement successful strategies for growth and profitability within the eBay marketplace.

01/04/2026 Logistics Encyclopedia
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Ecommerce Firms Weigh Overseas Warehousing for Global Expansion

Ecommerce Firms Weigh Overseas Warehousing for Global Expansion

This paper delves into the overseas warehouse model, analyzing its advantages and disadvantages. Through real-world case studies, it explores which sellers are best suited to utilize overseas warehouses and what types of products are more suitable for sale through this method. The aim is to empower cross-border e-commerce sellers to make informed decisions and gain a competitive edge in the fierce market. It provides insights into optimizing logistics strategies and selecting appropriate products for overseas warehousing to enhance efficiency and profitability.

01/04/2026 Warehousing
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Amazon Sellers Face Profit Squeeze Despite Holiday Sales Surge

Amazon Sellers Face Profit Squeeze Despite Holiday Sales Surge

This article delves into the 'increased revenue but not increased profit' dilemma faced by Amazon sellers during peak seasons. It analyzes the reasons for profit erosion and proposes 'recovery' strategies such as refined product selection, supply chain optimization, and advertising cost control. Through case studies, it demonstrates how small sellers can achieve a turnaround in fierce market competition by improving operational capabilities and reducing costs, providing practical references for cross-border e-commerce sellers. The focus is on actionable strategies to improve profitability during high-volume periods.

01/04/2026 Logistics Industry Insights
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Amazon Cuts Logistics Growth As Ecommerce Shifts

Amazon Cuts Logistics Growth As Ecommerce Shifts

Amazon's FBA expansion strategy is shifting from rapid growth to a more stable approach, driven by slowing e-commerce growth, high logistics costs, and profitability pressures. Amazon is responding by reducing partnerships and increasing fees, while still investing in its logistics network. With rising competition from rivals like Walmart, SHEIN, and JD.com, it remains to be seen whether Amazon can continue to lead e-commerce logistics development. The company's ability to adapt to these challenges will determine its future success in the evolving landscape.

01/04/2026 Logistics Industry Insights
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Jumia Expands Logistics in Nigeria to Lead Africas Ecommerce

Jumia Expands Logistics in Nigeria to Lead Africas Ecommerce

Jumia announced the expansion of its logistics services in Nigeria and plans to enter markets like Kenya, Ghana, and Senegal to enhance competitiveness and achieve profitability. Addressing the potential and challenges of the African e-commerce market, Jumia is building its logistics network, improving service levels, and optimizing operational efficiency. This strategy aims to tackle issues such as consumer affordability, infrastructure limitations, and market competition, ultimately solidifying its position within the e-commerce ecosystem. The expansion underscores Jumia's commitment to growth and market leadership in Africa.

01/04/2026 Logistics
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Amazon Sellers Seek Funding Beyond Product Selection

Amazon Sellers Seek Funding Beyond Product Selection

Amazon FBA product selection requires careful capital assessment, covering aspects like inventory preparation and optimization. Thorough research is crucial. Rational product selection and a stable operational strategy are key to success. Evaluating capital costs involved in sourcing, shipping, and storage is essential for profitability. A well-defined operational strategy encompassing marketing, customer service, and inventory management is vital for long-term growth and competitiveness within the Amazon marketplace. Prioritizing data-driven decisions and adapting to market trends are crucial for maximizing returns and minimizing risks.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Tools to Track Lost Inventory

Amazon Sellers Gain Tools to Track Lost Inventory

This article details how Amazon FBA sellers can proactively track lost inventory in warehouses and effectively file claims for reimbursement. By utilizing Amazon's backend tools, creating cases, and monitoring their status, sellers can maximize their chances of recovering losses due to lost inventory. The article emphasizes the importance of meticulous operations in improving overall profitability. It covers the steps involved in identifying discrepancies, documenting losses, and submitting accurate claims to Amazon for compensation, ultimately helping sellers recoup lost revenue and maintain a healthy bottom line.

01/05/2026 Logistics Encyclopedia
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Ecommerce Growth Drives Multistore Strategy Adoption

Ecommerce Growth Drives Multistore Strategy Adoption

This article delves into the operational strategies of the 'website network' model for independent websites, covering aspects such as website building, optimization, product selection, and advertising. It explores how to optimize landing pages using tools like ShopOem and how to achieve cost reduction and efficiency improvement through hierarchical management. The article aims to provide e-commerce sellers with more comprehensive guidance on operating a 'website network' model. It focuses on leveraging multiple interconnected independent sites to expand reach and sales, while streamlining operations for maximum profitability.

01/05/2026 Logistics Industry Insights
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