Amazon Sellers Guide to Accurate Accounting for Profitability

Amazon Sellers Guide to Accurate Accounting for Profitability

This article provides a detailed explanation of how to calculate Amazon store profits, covering platform revenue, product costs, and other expenses. It offers clear steps and considerations to help sellers eliminate confusion about profit margins and understand their store's profitability. The article also suggests using ERP systems to improve efficiency in profit tracking and management. By mastering these techniques, sellers can gain better control over their finances and optimize their Amazon business for increased profitability.

01/04/2026 Logistics Encyclopedia
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Amazon Ecommerce Guide for Beginners Aims at Profitability

Amazon Ecommerce Guide for Beginners Aims at Profitability

This article provides an in-depth analysis of the advantages and opportunities of Amazon's cross-border e-commerce, interpreting it from multiple dimensions such as user base, platform system, competitive environment, average order value, traffic distribution, and logistics system. It also offers suggestions for novice sellers on how to get started quickly, aiming to help readers fully understand the Amazon platform and seize the opportunities in cross-border e-commerce. The analysis covers key aspects for success on Amazon.

01/04/2026 Logistics Industry Insights
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2025 Supply Chain Challenges Costcutting Strategies for Profitability

2025 Supply Chain Challenges Costcutting Strategies for Profitability

Facing complex supply chain challenges in 2025, businesses must proactively address rising costs and tariff barriers. This paper provides five key strategies for cost reduction and efficiency improvement, including recovering revenue, accelerating cash flow, data-driven decision making, improving order fulfillment efficiency, and tariff mitigation strategies. These strategies aim to help companies maintain profitability and achieve sustainable development amidst uncertainty.

01/06/2026 Logistics Industry Insights
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SE Asia Ecommerce Growth Stalls Amid Profitability Pressures

SE Asia Ecommerce Growth Stalls Amid Profitability Pressures

Southeast Asia e-commerce showed strong performance during Singles' Day, but issues like intense price competition and high costs are becoming increasingly prominent. Some sellers still view the market as a blue ocean, while others point to thin profit margins and fierce competition, characterizing it as a red ocean. Entering the Southeast Asian market requires careful risk assessment and the development of a sound strategy. Profitability is a key concern amidst the competitive landscape.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Gain Profitability by Optimizing Ad Metrics

Amazon Sellers Gain Profitability by Optimizing Ad Metrics

This article delves into two core metrics of Amazon advertising: targeting match and bid match. It provides practical techniques to reduce ACOS and increase ROAS, aiming to help sellers and operators optimize advertising strategies for profitable growth. Strategies such as keyword optimization, listing optimization, bidding strategies, audience targeting, and data analysis are explored to help sellers stand out in a competitive market. The focus is on actionable steps to improve ad performance and drive sales effectively.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
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Shopee Sellers Struggle with Profitability in Crossborder Ecommerce

Shopee Sellers Struggle with Profitability in Crossborder Ecommerce

This paper analyzes the difficulties faced by new Shopee cross-border e-commerce sellers in achieving profitability, revealing the database-driven product listing model of large Shenzhen sellers and the low-price competition strategies of Taobao-affiliated sellers. To address these challenges, the article proposes two viable profit models: high-profit margin products combined with precise advertising, and a professional store model. It emphasizes that new sellers should avoid red ocean competition and seek blue ocean markets through precise positioning and refined operations.

12/31/2025 Logistics Industry Insights
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Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Gain Clarity on Acos Ad Profitability

Amazon Sellers Gain Clarity on Acos Ad Profitability

This article provides an in-depth analysis of the Amazon Advertising ACOS formula, revealing the underlying profit logic. By deconstructing the formula, it clarifies the impact of key factors such as average order value, conversion rate, and CPC on ACOS. The importance of optimizing listings and the product itself is emphasized, offering practical advertising optimization strategies for Amazon sellers. Understanding these elements allows sellers to effectively manage ad spend and improve profitability by focusing on both ad performance and product quality.

12/30/2025 Logistics Industry Insights
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Tiktoks Revenue Growth in France Faces Profitability Hurdles

Tiktoks Revenue Growth in France Faces Profitability Hurdles

TikTok has released its operating data in France for the first time, revealing a revenue surge of 11.5 times and a monthly active user base of 19.5 million. It captures nearly two-thirds of the French social media advertising market. Despite current losses, TikTok is aggressively expanding its e-commerce operations, indicating significant future growth potential. This presents excellent opportunities for brands seeking to expand into the French market and leverage TikTok's platform for e-commerce success.

12/30/2025 Logistics Industry Insights
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