Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
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Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard includes two key components: Search Catalog Performance and Search Query Performance. These dashboards empower sellers to analyze buyer search and purchasing trends, optimize product listings, and refine marketing strategies. By leveraging these insights, sellers can effectively improve sales performance and gain a competitive edge within the Amazon ecosystem. The data provided allows for a more data-driven approach to Amazon operations, leading to better informed decisions and ultimately, increased revenue.

12/30/2025 Logistics Industry Insights
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Amazon Ad weight Explained Key Insights for Sellers

Amazon Ad weight Explained Key Insights for Sellers

This article delves into the misconceptions surrounding the concept of "weight" in Amazon Advertising. By tracing the evolution of the search algorithm, it reveals that the true driver of improved ad performance is the accumulation and precise targeting of audience data. The article also provides a method, using a plugin, to determine if ads are suppressing organic traffic. This helps sellers optimize their advertising strategies and improve campaign efficiency by focusing on relevant audience data and avoiding reliance on outdated notions of ad weight.

12/30/2025 Logistics Industry Insights
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Indonesia Tightens Rules on Tiktok Shop Operations

Indonesia Tightens Rules on Tiktok Shop Operations

The Indonesian government has introduced new regulations restricting payment transaction functions on social commerce platforms and requiring data isolation, posing a risk of business 'separation' for TikTok Shop Indonesia. This move stems from concerns about data security and fair market competition. TikTok is actively responding, with CEO Shou Zi Chew traveling to Indonesia for negotiations, and sellers launching support campaigns. Businesses expanding overseas need to be wary of political risks, diversify their strategies, and operate in compliance to ensure steady development in complex environments.

12/30/2025 Logistics Industry Insights
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Tech Innovations Boost Efficiency in Logistics Sector

Tech Innovations Boost Efficiency in Logistics Sector

Companies are accelerating the adoption of logistics technologies to achieve higher levels of automation and real-time decision-making. Success hinges on establishing a solid data foundation, making prudent technology investments, and developing a phased roadmap. This roadmap should start with data analytics and automation, eventually progressing towards predictive and fully autonomous logistics systems. It's also crucial to consider the differences in various markets and regulatory environments, formulating differentiated strategies accordingly. This approach allows for a more tailored and effective implementation of smart logistics solutions.

01/15/2026 Logistics Industry Insights
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Supply Chain Bottlenecks Targeted With New Solutions

Supply Chain Bottlenecks Targeted With New Solutions

This paper delves into the four primary root causes of supply chain bottlenecks: lack of visibility, internal processes, communication, and data. It provides corresponding strategies to address these challenges. By identifying potential risk points, companies can take measures to optimize operational efficiency, reduce costs, and enhance customer satisfaction. Ultimately, this allows businesses to break through bottlenecks and unlock the true power of their supply chains. The analysis emphasizes the importance of proactive risk management and data-driven decision-making to achieve a resilient and efficient supply chain.

01/16/2026 Logistics Industry Insights
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Google Search Console Key to Boosting Website Visibility

Google Search Console Key to Boosting Website Visibility

Google Search Console (GSC) is a crucial tool for improving website performance in Google Search. This article details GSC's core functionalities, including crawl and index monitoring, search traffic data analysis, and issue alerts. It also provides a quick start guide and data-driven optimization strategies to help website owners effectively leverage GSC to boost website traffic and enhance user experience. Learn how to use GSC to identify and fix technical issues, understand user search behavior, and ultimately improve your website's visibility and ranking in Google.

01/16/2026 Logistics Encyclopedia
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Instagram Monetization Strategies for Personal Brand Growth

Instagram Monetization Strategies for Personal Brand Growth

This article delves into various avenues for individual monetization on Instagram, offering optimization advice from a data analyst's perspective to help maximize personal brand value. It covers diverse monetization methods including brand collaborations, affiliate programs, live badges, self-owned merchandise, private domain traffic acquisition, and paid tutorials. The article emphasizes the crucial role of data analytics in boosting monetization efficiency. By understanding key metrics and user behavior, individuals can refine their strategies and optimize their Instagram presence for increased revenue generation and brand growth.

01/16/2026 Logistics Industry Insights
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New Freight Index by Cowen AFS Aims to Predict Market Trends

New Freight Index by Cowen AFS Aims to Predict Market Trends

Cowen and AFS Logistics jointly launched a freight index designed to provide investors with a predictive pricing tool covering LTL, Truckload, and Parcel transportation. The index's key strengths lie in its forward-looking forecasting capabilities and segmented market insights. Through data-driven models, it predicts future rate trends, helping investors plan ahead. This index also marks AFS Logistics' transition from behind-the-scenes to the forefront, transforming massive data into commercial value. It offers valuable insights for investment decisions within the dynamic logistics landscape.

01/15/2026 Logistics Industry Insights
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US and China Strike Tentative Deal on Tiktoks Future

US and China Strike Tentative Deal on Tiktoks Future

The Ministry of Commerce announced a preliminary framework agreement between China and the US regarding TikTok's US operations. This involves establishing a new joint venture responsible for data security and content management, while ByteDance retains control over commercial operations. China urges the US to provide a fair business environment and promote the stable development of China-US economic and trade relations. This move aims to address US concerns about data security while allowing TikTok to continue operating in the US market under a restructured framework.

01/15/2026 Customs Knowledge
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