The sixth-day sales report from Tmall's pet category during the Double 11 shopping festival has been released, revealing fascinating trends in pet product consumption patterns.
Brand Performance: Kingship Maintains Lead While Sunsun Emerges Strong
In the Tmall pet category's top 10 brands by sales volume, Kingship retained its dominant position, demonstrating robust brand strength. Crazy Dog followed closely, surpassing Myfoodie to claim second place. The most notable development was Sunsun's entry into the top five, outperforming established competitor Royal Canin. Additionally, Yee climbed past Vits to secure ninth position. These shifts reflect evolving consumer preferences and indicate dynamic changes in the competitive landscape of pet products.
Store Rankings: Flagship Stores Dominate With New Entrants Making Waves
The Kingship flagship store led in sales volume, showcasing its dual advantage in brand recognition and distribution channels. Maes Pet Supplies and Huayuan Pet Supplies followed in second and third positions respectively. Notably, Lele Cat Pet Supplies and Yipin Pet Supplies successfully entered the top 10, displacing established stores like Myfoodie's flagship and Boqi's flagship store. This emergence of specialized retailers suggests consumers are increasingly valuing niche product offerings and unique shopping experiences.
Category Breakdown: Diverse Competition Across Product Segments
Detailed category analysis reveals distinct market leaders:
- Cat Food: Boqi Pet Food Overseas Store, Kingship Flagship, and Weita Pet Food led the segment, indicating continued preference for imported and specialized cat food products.
- Dog Food: Kingship Flagship, Maes Pet Supplies, and Yijiaguo Flagship dominated this competitive market with diverse brand representation.
- Cat Snacks: Guazhoumu Flagship, Kingship Flagship, and Jinduole Flagship topped sales, reflecting the growing potential of this market segment.
- Dog Snacks: Crazy Dog Flagship, Kingship Flagship, and Myfoodie Flagship maintained strong positions, demonstrating high brand concentration.
- Pet Health Products: Uncle Bago Pet Supplies, Kingship Flagship, and Nourse Vits Flagship led this high-demand category where product quality and safety are paramount.
- Pet Medicine: Uncle Bago Pet Supplies, Puante Flagship, and Huachu Flagship dominated this specialized market segment.
- Cat Litter: Guazhoumu Flagship, Kingship Flagship, and Navarch Official Flagship led this essential product category with intense brand competition.
- Pet Cleaning & Daily Supplies: Huayuan Pet Supplies, Crazy Dog Flagship, and Maes Pet Supplies topped sales in this expanding market.
- Pet Apparel & Toys: Skeezos Flagship, Huayuan Pet Supplies, and Xipigou Flagship led this segment characterized by strong demand for personalized products.
- Aquatic Products: Yipin Pet Supplies, Sunsun Flagship, and Yee Pet Supplies served this niche but stable consumer base.
Market Observations
The Double 11 sales data provides valuable insights into China's pet product market. Kingship's strong performance across multiple categories demonstrates its comprehensive product competitiveness, while Sunsun's rise indicates growing consumer confidence in domestic brands. This sales report serves as a useful reference for pet owners navigating the increasingly diverse pet product marketplace.