Ebay Sellers Boost Sales with Datadriven Strategies

Ebay Sellers Boost Sales with Datadriven Strategies

This article provides an in-depth analysis of eBay marketing strategies, emphasizing the importance of data-driven decision making. It offers a comprehensive guide to eBay operations, covering aspects from selecting potential viral products and optimizing customer service to precise ad targeting and continuous data analysis for improvement. The aim is to help sellers create best-selling products and enhance their store's competitiveness on the eBay platform.

01/04/2026 Logistics Encyclopedia
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Amazon Display Ads Drive High Conversion Rates

Amazon Display Ads Drive High Conversion Rates

The calculation method for Amazon Display Ads conversion rate has changed, now including view-through conversions, potentially inflating data. Sellers should interpret data cautiously, distinguishing between click-through and view-through conversions. Optimize audience targeting and ad creatives, and continuously test and refine strategies for more effective marketing. Focus on understanding the true impact of your campaigns by analyzing the specific types of conversions generated.

01/04/2026 Logistics Industry Insights
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Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Datadriven Video Marketing Boosts Crossborder Ecommerce

Datadriven Video Marketing Boosts Crossborder Ecommerce

This article delves into the key elements of short video marketing for cross-border e-commerce. It provides data-driven growth strategies and practical guidance, covering platform selection, content creation, video length, on-screen presence, update frequency, comment interaction, data analysis, and multilingual dissemination. The aim is to help cross-border e-commerce businesses capitalize on the short video marketing trend and achieve business growth.

12/30/2025 Logistics Industry Insights
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Datadriven Freight Payment Cuts Costs Boosts Efficiency

Datadriven Freight Payment Cuts Costs Boosts Efficiency

Facing rising freight costs, businesses urgently need refined management. This article delves into emerging trends in the freight payment industry, emphasizing the use of data analytics, scenario planning, and effective communication to help companies manage freight volatility, optimize transportation mode selection, and ultimately achieve cost reduction and efficiency gains. Through case studies, it demonstrates how data-driven freight management can deliver significant cost savings for businesses.

01/15/2026 Logistics Industry Insights
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Ebay Sellers Guide Handling Unpaid Items

Ebay Sellers Guide Handling Unpaid Items

This article delves into the issue of unpaid items on eBay, outlining strategies for sellers to address the problem. These strategies include proactive communication, sending payment reminders, initiating mediation, and relisting the item. The impact of unpaid items on buyer credit scores is analyzed, and preventative measures are provided. The article emphasizes the importance of sellers familiarizing themselves with eBay's policies, exercising their rights reasonably, and selecting appropriate shipping services to minimize potential issues and ensure successful transactions.

01/04/2026 Logistics Encyclopedia
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OZON Marketplace Highlights Local Vs Crossborder Sellers for Shoppers

OZON Marketplace Highlights Local Vs Crossborder Sellers for Shoppers

This article aims to help OZON buyers distinguish between local and cross-border stores by identifying differences in delivery time and platform sections. While cross-border stores may have slightly longer delivery times, they offer advantages in product variety and pricing. Understanding these distinctions empowers buyers to make more informed purchasing decisions on OZON. It guides users to navigate the platform effectively and choose the store type that best suits their needs, balancing speed with selection and cost.

12/31/2025 Logistics Encyclopedia
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Tiktok Shop Tests Logistics to Rival Amazon in US Ecommerce

Tiktok Shop Tests Logistics to Rival Amazon in US Ecommerce

TikTok Shop plans to build 'fulfillment centers' in the US, challenging Amazon's dominance in e-commerce. Despite monetization challenges like overseas user trust and product credibility, the increasing number of TikTok social shoppers and platform support policies make TikTok a significant alternative to Amazon for Chinese sellers. The move signifies TikTok's ambition to capture a larger share of the US e-commerce market by providing faster and more reliable delivery services, potentially attracting both consumers and merchants looking for alternatives to the established giant.

12/29/2025 Logistics Industry Insights
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