Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Global Freight Guide Avoiding Common Shipping Pitfalls

Global Freight Guide Avoiding Common Shipping Pitfalls

This article addresses common and difficult issues in international freight forwarding, such as Ghana CTN number application, MSK demurrage disputes, Luojing Port entry, sea freight detention charges, express delivery loss, shipowner's fund pressure, garment container modification, container damage liability division, equipment handover form, bill of lading telex release, reefer container inspection, bill of lading modification and rejection. It provides solutions to help freight forwarders avoid risks and improve efficiency. The aim is to offer practical guidance and insights for navigating complex situations within the industry.

08/21/2025 Logistics Encyclopedia
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Port Delays How to Rebook Containers and Avoid Shipping Delays

Port Delays How to Rebook Containers and Avoid Shipping Delays

This article focuses on the situation where cargo containers are delayed due to inspection, preventing them from being loaded onto the ship on time. It details the specific re-allocation process at Waigaoqiao and Yangshan ports, including applying for a non-loading certificate, canceling the customs declaration form, and modifying port area information. The aim is to help foreign traders cope with unexpected situations and minimize losses caused by cargo delays. It provides a practical guide to navigate the re-allocation procedures in these specific port locations.

08/22/2025 Logistics Encyclopedia
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Guide to Air Cargo Insurance Protecting Your Shipments

Guide to Air Cargo Insurance Protecting Your Shipments

This article provides a detailed guide to air freight insurance, covering the application process. It outlines the necessary documents required before applying, important notes on filling out the application form, and the coverage provided after successful enrollment. This guide offers a clear understanding of how to purchase insurance for your air freight, effectively mitigating potential risks and ensuring the safety of your business. It aims to help you navigate the complexities of air cargo insurance and make informed decisions to protect your valuable shipments.

09/26/2025 Logistics Encyclopedia
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Supply Chain Dive Launches Tip Line for Industry Insights

Supply Chain Dive Launches Tip Line for Industry Insights

Supply Chain Dive opens a leak channel to uncover in-depth and impactful supply chain news through insider information from readers. This channel focuses on collecting news tips, not feedback or press releases. Readers can submit information via a designated form, collectively contributing to deeper industry reporting. We aim to surface critical issues and trends that might otherwise go unnoticed, providing our audience with a more comprehensive understanding of the supply chain landscape. Your insights can help us shape the future of supply chain journalism.

01/06/2026 Logistics
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Retailers Urged to Optimize Cdiscount Returns to Cut Excess Stock

Retailers Urged to Optimize Cdiscount Returns to Cut Excess Stock

This article provides a detailed return-to-warehouse guide for Cdiscount sellers. It instructs sellers on how to contact the warehouse via email, fill out a pickup form, and schedule a pickup time to transfer unsold inventory to a third-party overseas warehouse, thereby solving the problem of inventory backlog. It emphasizes the importance of timely communication with Cdiscount customer service to ensure operations comply with the latest platform policies. This helps sellers effectively manage their inventory and avoid storage fees for slow-moving products.

12/30/2025 Warehousing
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Guide How to Download Youtube Videos for Offline Viewing

Guide How to Download Youtube Videos for Offline Viewing

This outlines various methods for downloading YouTube videos for free on mobile phones, tablets, and computers. It's important to remember to respect copyright and use downloaded resources legally. The guide covers different tools and techniques to enable offline viewing of YouTube content. Always ensure you comply with YouTube's terms of service and copyright laws when downloading and using video content.

01/07/2026 Logistics Encyclopedia
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OBL Vs. Telex Release: Optimizing Your Maritime Logistics

OBL Vs. Telex Release: Optimizing Your Maritime Logistics

This article examines the key differences between original and telex release bills of lading (B/L), analyzing their definitions, procedures, pros/cons, and risk controls. Original B/Ls serve as reliable documents of title for easy transfer, while telex release B/Ls streamline cargo pickup, solving "cargo waiting for documents" issues—especially advantageous in short-sea shipping. Enterprises should select B/L types based on actual needs to optimize logistics strategies.

07/11/2025 Logistics Encyclopedia
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2025 Overseas Warehouse Market Outlook: Opportunities and Challenges

2025 Overseas Warehouse Market Outlook: Opportunities and Challenges

The overseas warehouse industry has rapidly developed in recent years, becoming a crucial support for cross-border e-commerce. By 2025, the overseas warehouse market is expected to continue growing due to cross-border e-commerce expansion, the prevalence of semi-managed models, and restocking in European and American markets. However, the industry also faces challenges such as rising logistics costs, short restock cycles, and intensified market competition.

07/17/2025 Logistics
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The Future of National IV Truck Drivers The Truth That Does Not Require Panic

The Future of National IV Truck Drivers The Truth That Does Not Require Panic

The anxiety among National IV truck drivers stems from the elimination of National III standards, but National IV trucks are not facing mandatory scrapping. The policy will guide the scrapping process rather than impose a blanket ban. Some regions may implement traffic restrictions, so drivers should prepare in advance. Overall, National IV trucks can still be used, and there is no need to panic in the short term.

07/23/2025 Logistics
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