Imagine a restaurant brand equipped with a 24/7 content creation factory that continuously produces compelling marketing materials, precisely targeting potential customers and ultimately driving significant sales growth. This is no longer a distant dream but a new marketing reality being pioneered by Chinese fast food chain Xiang Ta Ta in partnership with AI technology firm Kuazi Tech.
A Leader in China's Fast Food Industry
Xiang Ta Ta has established itself as a premium player in China's fast-service dining sector since its inception in 2008 and formal incorporation in 2015. The brand has become synonymous with modern, standardized food production and safety standards through its comprehensive industrial chain operation model.
Operating two central production facilities in Central China covering over 10,000 square meters with a daily output capacity of 200,000 meals, Xiang Ta Ta has set industry benchmarks for production efficiency and quality control. By 2023, the chain has expanded to nearly 800 franchised locations nationwide, serving more than 30 million customers annually across major cities including Changsha, Wuhan, and Nanchang.
As a government-certified franchise operator, Xiang Ta Ta continues its rapid expansion with the ambitious vision to "fill the world with Xiang Ta Ta."
AI-Powered Marketing Transformation
The strategic collaboration with Kuazi Tech focuses on leveraging Artificial Intelligence Generated Content (AIGC) technology to automate and streamline the entire marketing content pipeline - from creation and editing to distribution and performance management.
The partnership will establish a store-centric operational system where AI generates customized marketing materials for each location while providing detailed performance analytics. This intelligent approach enables:
- Cost reduction: Automated content generation minimizes manual creative work
- Enhanced efficiency: Mass production of marketing assets enables rapid market response
- Improved performance: Data-driven targeting increases conversion rates
- Store empowerment: Centralized system boosts operational effectiveness
This initiative represents a significant advancement in applying AIGC technology within the food service industry and marks an important milestone in digital marketing innovation. The collaboration positions Xiang Ta Ta to accelerate its national expansion while maintaining marketing precision at the local store level.