Amazon Sellers Urged to Optimize Search Terms for Traffic

Amazon Sellers Urged to Optimize Search Terms for Traffic

This article provides an in-depth analysis of Amazon's Search Term rules and considerations, emphasizing the importance of precise traffic generation. It details core rules such as length limitations, synonym strategies, and keyword variations, while also warning against the risks of non-compliant practices. The aim is to help sellers create effective Search Terms to improve Listing visibility and sales performance on Amazon. This includes optimizing the listing for better search results and increased conversion rates.

01/04/2026 Logistics Encyclopedia
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Coupangs Search Algorithm Strategies Increase Traffic and Sales

Coupangs Search Algorithm Strategies Increase Traffic and Sales

This article delves into the strategies for selecting effective search terms on Coupang, emphasizing their crucial role in improving product search ranking. It details how to discover precise search terms from multiple dimensions, including titles, categories, and attributes. The article also introduces methods for finding inspiration using keyword analysis tools and Coupang platform resources. Furthermore, it highlights the importance of continuous search term optimization to help sellers create best-selling products. This approach aims to maximize visibility and drive organic traffic for increased sales on the Coupang marketplace.

01/04/2026 Logistics Encyclopedia
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Data Metrics Transform Ocean Freight Contract Negotiations

Data Metrics Transform Ocean Freight Contract Negotiations

INTTRA's OceanMetrics solution aims to revolutionize ocean freight contract negotiations through data-driven performance evaluation. By providing accurate, real-time performance metrics, it fosters trust and collaboration between carriers and shippers, driving the ocean shipping industry towards greater transparency and efficiency. Data-driven insights will reshape the collaboration model between shippers and carriers, enabling supply chain optimization. The solution empowers both parties with objective data to make informed decisions and improve overall performance within their ocean freight agreements.

01/22/2026 Logistics Industry Insights
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Shanghai Port Container Guide for Freight Forwarders

Shanghai Port Container Guide for Freight Forwarders

This article addresses common issues in freight forwarding operations at Shanghai Port. It provides detailed answers to questions regarding container yard entry/exit time inquiries, yard invoices, temperature-controlled container operations, and the pricing term "USD 4100 ALL-IN." The aim is to offer practical guidance for freight forwarding professionals working in Shanghai. It covers practical aspects of container handling and pricing within the specific context of Shanghai port's freight forwarding landscape.

08/22/2025 Logistics Encyclopedia
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US Manufacturing Struggles With Tariffs Slowdown Supply Chains

US Manufacturing Struggles With Tariffs Slowdown Supply Chains

The US Manufacturing PMI continues to decline, with tariffs casting a long shadow. Businesses need to actively respond by diversifying procurement sources, improving efficiency, differentiating their products, and expanding domestic demand. Only by doing so can they seize opportunities amidst challenges and reshape their supply chains. The persistent downward trend in the PMI, coupled with the ongoing tariff pressures, necessitates proactive strategies for manufacturers to navigate the evolving economic landscape and ensure long-term resilience.

11/03/2025 Logistics Industry Insights
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ESG Gains Traction Through Sustainable Procurement

ESG Gains Traction Through Sustainable Procurement

Companies face ESG challenges in procurement, including difficulty finding suppliers, low transparency, and limited strategic options. Addressing these requires identifying opportunities, setting goals, measuring progress, and utilizing multiple channels to build a sustainable supply chain. This involves integrating environmental, social, and governance factors into the procurement process to minimize negative impacts and maximize positive contributions. A robust ESG strategy in procurement enhances brand reputation, reduces risks, and fosters long-term value creation.

11/03/2025 Logistics Industry Insights
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Colombia Boosts Customs Audits with WCO Support

Colombia Boosts Customs Audits with WCO Support

The World Customs Organization (WCO) successfully conducted a Post-Clearance Audit (PCA) technical assistance workshop for the Colombian Tax and Customs Authority (DIAN). The workshop aimed to enhance DIAN's PCA capabilities and assist in applying the WCO PCA diagnostic tool. Through expert training and guidance, DIAN made significant progress in understanding PCA concepts, improving audit processes, and developing long-term development strategies. This contributes to building a more efficient and transparent tax system in Colombia.

01/05/2026 Customs Knowledge
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UK Aviation Industry Outlines Future Strategy Amid Challenges

UK Aviation Industry Outlines Future Strategy Amid Challenges

The UK has released its aviation strategy, "Flightpath to the Future." IATA interprets its key elements as sustainability, passenger experience, and connectivity. The focus is now on policy implementation, infrastructure development, and regulatory coordination. The success of the strategy hinges on effective execution across these areas, ensuring a future-proof and competitive aviation sector for the UK. Further observation is required to assess the practical impact and long-term effectiveness of the framework.

01/05/2026 Logistics Industry Insights
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Northeast Chinas Delivery Drivers Embrace Warm Hospitality

Northeast Chinas Delivery Drivers Embrace Warm Hospitality

This article delves into the unique way Northeasterners send express deliveries, showcasing their straightforward and genuine personality through preparation, form filling, weighing, packing, and tracking. It also explores the dedication and efforts of delivery personnel within the Northeastern express delivery culture, along with essential precautions during the shipping process. Ultimately, it reveals the human touch and warmth behind the express delivery experience of 'Lao Tie' (a colloquial term for close friends) in Northeast China.

12/30/2025 Logistics Encyclopedia
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Swiss Customs Funds WCO Talent Program to Strengthen Global Trade

Swiss Customs Funds WCO Talent Program to Strengthen Global Trade

Swiss Customs is committed to long-term support for the WCO Francophone Africa Scholarship Programme, annually funding participants to enhance their management skills and master WCO standards. This program cultivates customs management talents with an international perspective through training and study visits, contributing to the sustainable development of global trade. Many current Directors General of Customs have benefited from this program. Switzerland's support reflects the customs family's shared commitment to the organization's development.

12/30/2025 Customs Knowledge
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