Bing Ads Enhances Targeting for Higher Conversions

Bing Ads Enhances Targeting for Higher Conversions

This article delves into the importance of Bing Ads search term optimization. It details the difference between search terms and keywords, and how analyzing search term reports can improve ad targeting accuracy and conversion rates. The article provides specific steps for adding keywords and excluding irrelevant ones. It recommends a weekly data-driven search term review process to avoid inadvertently excluding potentially valuable keywords. Regular optimization ensures that your Bing Ads campaigns are reaching the right audience and maximizing your return on investment.

01/06/2026 Logistics Encyclopedia
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Longterm Contracts Stabilize Volatile Ocean Freight Market

Longterm Contracts Stabilize Volatile Ocean Freight Market

Drewry Maritime Research advises shippers not to overreact to recent freight rate increases, but instead focus on long-term contracts to mitigate potential future capacity constraints. The article analyzes the current ocean freight market situation, explores the advantages and risks of long-term contract strategies, and proposes corresponding countermeasures. It provides valuable insights and references for shippers navigating the complexities of securing reliable ocean freight capacity and managing potential disruptions. Prioritizing long-term agreements can offer stability amidst market volatility and reduce exposure to capacity-related risks.

02/12/2026 Logistics Industry Insights
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Amazon Expands Hiring Discounts Ahead of Peak Season

Amazon Expands Hiring Discounts Ahead of Peak Season

Amazon is gearing up for the peak season by announcing the hiring of 150,000 employees and increasing wages and benefits, demonstrating confidence in year-end sales growth. Simultaneously, the Vine program is launching limited-time discounts, providing sellers with opportunities to gain reviews. Sellers should rationally assess their situation, optimize product listings and promotion strategies, seize opportunities, and achieve sales goals. This period requires careful planning and execution to maximize potential gains during the busy holiday shopping season.

01/06/2026 Logistics Industry Insights
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Old Dominion Sees Opportunity in Amazons LTL Market Entry

Old Dominion Sees Opportunity in Amazons LTL Market Entry

ODFL views Amazon's entry into the LTL market as an opportunity, benefiting from e-commerce growth. Retail is a key growth engine for ODFL. Despite a performance decline, revenue is improving, indicating significant future growth potential. The company believes that the increasing demand for e-commerce fulfillment and last-mile delivery will drive further expansion and market share gains, even amidst heightened industry competition. ODFL is positioned to capitalize on these trends and maintain its competitive edge.

01/08/2026 Logistics Industry Insights
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US Services Sector Remains Strong in February Amid Pandemic

US Services Sector Remains Strong in February Amid Pandemic

U.S. non-manufacturing activity unexpectedly accelerated in February, showing resilience despite the COVID-19 pandemic. Most industries continued to expand, with strong gains in new orders and employment. Analysts note that the pandemic introduces uncertainty, but consumer confidence and Federal Reserve interest rate cuts are expected to support future growth. The positive data suggests underlying strength in the service sector, a key driver of overall economic expansion, even as challenges persist from the ongoing health crisis.

01/29/2026 Logistics Industry Insights
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Euro Weakens As Dollar Rebounds Amid Shifting Market Trends

Euro Weakens As Dollar Rebounds Amid Shifting Market Trends

This article provides an in-depth analysis of EUR/USD retracing its gains amid a dollar rebound. It explores the driving forces behind the dollar's strengthening, including geopolitical risks, Federal Reserve rate cut expectations, and the Supreme Court's rulings. The analysis also examines the impact of the Eurozone economy and European Central Bank policies on the Euro's exchange rate. Finally, it offers a technical analysis perspective on the future trajectory of EUR/USD and provides corresponding trading strategy recommendations.

01/28/2026 Exchange Rate Query
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US Rail Freight Sees Uneven Recovery Amid Demand Shifts

US Rail Freight Sees Uneven Recovery Amid Demand Shifts

According to the Association of American Railroads, U.S. rail freight and intermodal traffic both increased year-over-year for the week ending September 16th. However, cumulative freight traffic for the first 37 weeks of the year is down compared to last year. Performance varied across commodity categories, with gains in autos, petroleum, and chemicals, while coal and grain declined. Intermodal remains a growth driver, but macroeconomic conditions, energy prices, and supply chains pose challenges. A cautiously optimistic outlook prevails.

02/11/2026 Logistics
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US Rail Freight Rebounds in October on Auto and Grain Demand

US Rail Freight Rebounds in October on Auto and Grain Demand

According to the Association of American Railroads, U.S. rail freight traffic increased by 3.6% in the first week of October, while intermodal traffic rose by 2.5% year-over-year. Automotive, grain, and petroleum products led the gains, though some commodities saw declines. Year-to-date, total freight volume has slightly increased, while intermodal volume has slightly decreased. The data suggests signs of economic recovery but also highlights challenges. Attention should be paid to market dynamics and technological innovation.

02/11/2026 Logistics
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US Rail Freight Decline Points to Economic Slowdown

US Rail Freight Decline Points to Economic Slowdown

For the week ending August 12th, U.S. rail freight carload and intermodal volume both declined year-over-year. Within carload, gains were seen in motor vehicles & parts and petroleum products, while declines occurred in grain and chemicals. Intermodal traffic significantly decreased, impacted by soft consumer demand. As a leading economic indicator, the weakness in rail freight volume suggests a potential downside risk for the U.S. economy. This decline reflects broader economic challenges and warrants close monitoring.

02/11/2026 Logistics
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