TD Cowen Index Shows Freight Market Shifts During Peak Season

TD Cowen Index Shows Freight Market Shifts During Peak Season

The TD Cowen/AFS Freight Index reveals emerging trends in the freight market: LTL pricing impacted by Yellow's closure, fuel surcharges rebound; Ground parcel discounts deepen, but demand surcharges loom; Truckload sees a short-term volume increase, peak season expectations are muted. The index provides shippers with valuable insights for informed decision-making. The LTL market is experiencing significant price volatility due to the disruption caused by Yellow's bankruptcy. Shippers need to carefully monitor these changes and adjust their strategies accordingly.

01/15/2026 Logistics Industry Insights
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Australian Dollar Hits Multiyear Low Against USD As Bears Dominate

Australian Dollar Hits Multiyear Low Against USD As Bears Dominate

AUD/USD has broken below a key technical support level, with bears controlling the short-term trend. 0.6584 is the last line of defense for bulls; a break below could trigger a deeper correction. A return above 0.6638 would suggest a resumption of the upward trend. Investors should closely monitor these key technical levels and make cautious decisions. The pair is currently under pressure, and further downside is possible if support fails to hold. Trading strategies should consider these potential scenarios.

01/15/2026 Exchange Rate Query
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Amazon Sellers Boost Sales with Traffic Loop Strategies

Amazon Sellers Boost Sales with Traffic Loop Strategies

This article provides an in-depth analysis of Amazon referral traffic mechanisms and optimization strategies, covering key channels such as automatic ads, sponsored product ads, video ads, and the “Frequently bought together” section. It emphasizes how to build a traffic loop through ad bundling, circulating traffic within the seller's own product pool to increase overall sales and brand influence. Whether you are a beginner or an experienced seller, you can gain practical operational guidance from this article.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Cut Costs Boost Sales with PPC Strategies

Amazon Sellers Cut Costs Boost Sales with PPC Strategies

This article highlights Amazon Ads optimization case studies, focusing on traffic challenges for high-priced products. It offers practical techniques such as SKAG adjustments, bid optimization, Sponsored Brands Video (SBV) strategies, data-driven campaign management, and VCPM utilization. These strategies aim to help sellers double sales and reduce ACOS, providing new insights into PPC implementation. The article emphasizes actionable steps and real-world examples to improve campaign performance and drive results for premium product listings on Amazon.

01/04/2026 Logistics Industry Insights
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Global Brands Shift to Original Tiktok Content Strategies

Global Brands Shift to Original Tiktok Content Strategies

Struggling with content formats for TikTok overseas marketing? This article breaks away from simply copying foreign trends and explores five original video formats. From on-screen appearances to immersive unboxing, it analyzes the difficulty and suitability of each. It especially recommends that small and medium-sized brands try "hand-in-frame" and "immersive unboxing" styles. These formats offer a high return on investment, are easy to implement, and help brands efficiently drive traffic and boost sales.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Can Now Check and Raise Sales Limits

Ebay Sellers Can Now Check and Raise Sales Limits

This article details how eBay sellers can check their store's selling limits and provides several practical methods to increase them, including direct application, phone customer service, self-service application, and video verification. It also emphasizes the necessary preparations before increasing limits and how to continuously optimize store operations to obtain higher limits, helping sellers break through sales bottlenecks. The methods covered aim to help sellers understand and effectively manage their eBay selling limits to achieve greater sales success.

01/06/2026 Logistics Encyclopedia
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Google Ads 7 Campaign Types for Global Marketing

Google Ads 7 Campaign Types for Global Marketing

This article provides an in-depth analysis of seven major Google Ads types: Search Ads, Display Ads, Shopping Ads, App Ads, Video Ads, Smart Campaigns, and Performance Max campaigns. It details the advantages, suitable scenarios, and key operational points of each ad type, helping businesses make precise choices, drive efficient traffic, and succeed in the overseas market. The guide aims to empower businesses to leverage the right Google Ads strategies for optimal results in their global marketing efforts.

01/06/2026 Logistics Encyclopedia
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Proven Strategies to Revive Stagnant Amazon Sales

Proven Strategies to Revive Stagnant Amazon Sales

This article unveils a strategy for revitalizing old products on Amazon. By optimizing advertising structures, including manual broad match keywords, automatic campaigns, targeting campaigns, video ads, and display ads, it aims to quickly improve listing rankings and boost sales of existing products. This approach helps sellers stand out during peak seasons by effectively re-engaging customers and driving renewed interest in established items. The focus is on strategic ad adjustments to maximize visibility and conversion rates for older listings.

01/04/2026 Logistics Industry Insights
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Global Marketing Guide Optimizing ROI with Google Ads

Global Marketing Guide Optimizing ROI with Google Ads

This article provides an in-depth analysis of the five major Google Ads types: Search Ads, Shopping Ads, Display Network Ads, Video Ads, and App Install Ads. It emphasizes the crucial role of Google Analytics in data analysis and ad optimization, helping independent website sellers master overseas marketing and improve conversion rates. Understanding these ad types and leveraging data insights are key to successful Google Ads campaigns for independent businesses aiming to expand their reach internationally.

12/31/2025 Logistics Encyclopedia
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Amazon Offers Free A Content Upgrade to Sellers

Amazon Offers Free A Content Upgrade to Sellers

Amazon's enhanced A+ Page feature offers richer presentation formats and interactive experiences to help brand sellers improve conversion rates. This feature is currently available for free to eligible sellers and includes video displays, high-definition images, and interactive modules. Sellers should seize this opportunity to fully leverage the upgraded A+ Page to showcase their products, engage customers, and ultimately boost sales. It's a valuable tool for enhancing product listings and driving performance on the Amazon platform.

12/30/2025 Logistics Industry Insights
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