Imagine selling locally grown agricultural products nationwide—or even globally—without leaving home. What was once a distant dream has become reality in Yangcheng County, where digital innovation is rewriting the rules of rural commerce. By embracing livestream e-commerce, this region has built a comprehensive digital ecosystem that propels local specialties into the spotlight while charting a new path for rural revitalization through technological empowerment.
A Turnkey Solution for Aspiring Entrepreneurs
At the heart of Yangcheng's transformation lies its state-of-the-art livestreaming hub within the county's small business incubator. The facility offers 50 fully equipped broadcast studios and 30 gaming e-commerce workspaces, complete with professional microphones, lighting systems, customizable backdrops, and AI-powered streaming software—enabling entrepreneurs to "start broadcasting with just their ideas." Beyond physical infrastructure, the center provides critical support services including a livestream assistance desk and multifunctional training facilities, dramatically lowering barriers to entry for rural entrepreneurs.
The Ripple Effect: Jobs, Skills, and Industry Growth
The hub's magnetic pull has created remarkable economic synergies. Ninety-five businesses have established operations there, with e-commerce ventures constituting seventy-one of them. Perhaps more significantly, the initiative has cultivated ninety-six certified livestream hosts while generating over one thousand local jobs. This integrated approach—where tertiary industries boost primary agriculture and stimulate secondary processing—has not only increased farm product values but injected fresh vitality into the regional economy. Recognized as a 2025 County-Level Livestream Commerce Model Case, the project now serves as a benchmark for rural digital transformation.
Bridging the Urban-Rural Divide Through Logistics
To sustain this momentum, Yangcheng has implemented a countywide e-commerce support network that dovetails with rural digitalization initiatives and "e-township" development programs. The system encompasses a public service center, three-tier logistics infrastructure spanning county-to-village delivery routes, professional training incubators, and product exhibition spaces—creating seamless connectivity across the region. Today, one hundred eight livestream commerce enterprises and three thousand seven hundred fifty-four online stores operate here, collectively generating $26 million in annual online sales. Livestream commerce has undeniably become Yangcheng's economic accelerant, powering its rural renaissance.
The Road Ahead: Scaling Innovation for Greater Impact
Yangcheng's experiment offers a replicable blueprint for rural revitalization through digital means. Looking forward, the county plans to intensify support for livestream commerce, refine its service networks, and nurture more digital talent—all while connecting local producers with increasingly global markets. In doing so, it aims to prove that livestream platforms can indeed serve as potent engines for sustainable rural development.