Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Global Brands Gain Visibility Through International Media Strategies

Global Brands Gain Visibility Through International Media Strategies

This article delves into the significance of leveraging overseas media for brand globalization. It highlights ten influential international media platforms, including The Wall Street Journal and Fortune, analyzing their characteristics, target audiences, and strategic value. Furthermore, it provides practical recommendations for brands venturing abroad, covering media platform selection, promotion strategy development, and effective utilization of overseas media resources. This guide aims to empower businesses to achieve success in the global market by strategically engaging with international media outlets.

01/23/2026 Logistics Industry Insights
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Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba.com and independent websites are two mainstream models for cross-border e-commerce. The former leverages platform traffic for quick customer acquisition, suitable for initial testing. The latter allows for independent control of brand image and customer relationships, beneficial for long-term development. Companies should choose the most suitable overseas expansion path based on their own resources, product positioning, and development stage. Ultimately, the optimal strategy depends on a company's specific needs and goals within the global marketplace.

01/23/2026 Logistics Industry Insights
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Zhengzhou Summit Outlines Chinas Eurasian Market Expansion

Zhengzhou Summit Outlines Chinas Eurasian Market Expansion

The Zhengzhou Summit focused on overseas expansion into the Eurasian market, with experts analyzing the opportunities and challenges presented by the Belt and Road Initiative. The importance of localized services and compliance capabilities was emphasized. The summit introduced a "zero-capital startup" strategy, leveraging the Yandex platform to empower businesses, addressing registration and authentication challenges, and providing supply chain and channel connection services. This aims to help companies seize the first-mover advantage in the new global business landscape.

01/11/2026 Logistics Industry Insights
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Freight Forwarding Experts Share Customs Clearance Tips

Freight Forwarding Experts Share Customs Clearance Tips

Experienced freight forwarder Zany312 shares practical experience in customs declaration amendment, dealing with cut-off times, handling vessel delays, and responding to customs inspections. This helps you mitigate freight forwarding risks and improve efficiency. Key points include: mandatory amendment for incorrect transshipment port codes; MSK's 48-hour strategy before cut-off; flexible HBL schedule modification; methods for correcting data inconsistencies; and on-site operation of MSK booking space. Learn practical tips to navigate challenges in freight forwarding and ensure smooth operations.

08/22/2025 Logistics Encyclopedia
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Global Firms Face Risks in Commercial Agency Deals

Global Firms Face Risks in Commercial Agency Deals

This article delves into the concept of commercial agency in international trade, highlighting its essence as a consignment model and emphasizing the importance of agency agreements. It also identifies potential risks associated with commercial agency and provides recommendations for mitigating them. The aim is to help businesses better leverage commercial agency to expand into overseas markets. Understanding the nuances of agency agreements and potential liabilities is crucial for successful international expansion. This analysis offers valuable insights for companies considering this strategy.

09/26/2025 International Settlement
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Ecommerce Logistics Direct Shipping Vs Overseas Warehouses

Ecommerce Logistics Direct Shipping Vs Overseas Warehouses

This paper analyzes the core advantages and disadvantages of direct mail and overseas warehouse models in cross-border e-commerce logistics, emphasizing the importance of data-driven decision-making. Direct mail is flexible, suitable for testing the waters and niche products. Overseas warehouses are efficient, benefiting standardized products and in-depth market cultivation. Sellers are advised to comprehensively consider product characteristics, financial strength, and market demand to choose the most appropriate logistics strategy and leverage digital tools to optimize costs.

11/03/2025 Logistics
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GXO Logistics Acquires Wincanton to Expand Global Operations

GXO Logistics Acquires Wincanton to Expand Global Operations

GXO Logistics has successfully acquired Wincanton, marking a significant step in its global expansion strategy. This acquisition strengthens GXO's leading position in the European market and enables it to provide customers worldwide with superior and more efficient supply chain solutions. By integrating Wincanton's valuable resources, GXO Logistics is poised to achieve greater breakthroughs in the global supply chain sector. The combined entity will offer enhanced capabilities and a wider range of services to meet the evolving needs of its customers.

11/03/2025 Logistics
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Techdriven Supply Chain Boom Spurs Talent Demand

Techdriven Supply Chain Boom Spurs Talent Demand

MHI and Deloitte's latest report reveals a dual transformation in supply chains, driven by technology and talent. Companies are increasing technology investments, particularly in AI and IoT, while focusing on creating attractive work environments. Chinese supply chain companies face both opportunities and challenges. They need to increase R&D investment, strengthen talent development, and embrace open collaboration to gain a competitive edge in the future. The report emphasizes a holistic approach, integrating technological advancements with a people-centric strategy for sustainable growth.

11/03/2025 Logistics Industry Insights
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Flexport Founder Joins Founders Fund to Boost Logistics Tech

Flexport Founder Joins Founders Fund to Boost Logistics Tech

Flexport founder Ryan Petersen has joined Founders Fund as a partner while continuing to serve as Executive Chairman of Flexport. This move aims to support the company's long-term growth and foster innovation in logistics technology. Petersen's dual role allows him to leverage his expertise in both venture capital and the logistics industry, benefiting both Founders Fund's investment strategy and Flexport's strategic direction. This partnership signals a strong commitment to advancing the future of global trade and supply chain solutions.

11/03/2025 Logistics Industry Insights
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