Imagine your products gaining remarkable popularity across Central Asian markets, with orders flooding in and profit margins significantly exceeding domestic levels. This scenario represents not just wishful thinking but tangible opportunities emerging for Chinese enterprises under the Belt and Road Initiative framework. However, these opportunities come with inherent challenges that require strategic navigation.
Strategic Blueprint: Capturing Eurasian Market Potential
At the recent "Global Business Expansion Summit 2026" held in Zhengzhou, industry experts from manufacturing, foreign trade, and supply chain sectors gathered to decode successful market entry strategies. Dang Shengtiao, partner of the Eurasian Chinese Business Foundation, analyzed the macroeconomic landscape of Belt and Road countries, highlighting substantial demand gaps in consumer goods and manufacturing products that present fertile ground for Chinese businesses.
"Localization capabilities and compliance competence form the core competitive advantages for overseas expansion," Dang emphasized. He recommended adopting asset-light cooperation models, such as collaborative export services, to minimize risk exposure while maintaining operational efficiency, rather than pursuing premature heavy-asset investments.
Practical Approaches: Zero-Capital Market Entry Models
Zhang Qi, General Manager of Global Business Expansion Services, presented actionable "zero-capital startup" strategies. By leveraging integrated supply chain financing and third-party operation resources, enterprises can achieve profitable cross-border operations with minimal upfront investment. "This approach reduces financial pressure while allowing flexible market adaptation," Zhang explained.
The executive stressed the importance of transitioning from short-term trading to long-term brand building, concurrently establishing localized teams and compliance frameworks. "Brand development represents a strategic investment that enhances product premium potential and market competitiveness," he noted, adding that localized teams provide crucial market insights while compliance systems ensure sustainable operations.
Channel Optimization: Dominating Russian-Speaking Markets via Yandex
David Zhu, founder of the New Era Russian Language Research Platform, detailed the critical role of Yandex in accessing Russian-speaking markets. With over 70% search market share across Russia and Central Asia, Yandex's integrated ecosystem spanning search, e-commerce, advertising, and payment services serves as the primary customer acquisition and localization channel.
Zhu systematically outlined investment environments, product selection logic, and implementation procedures for the region. Addressing talent shortages, he proposed hybrid online-offline training models for rapidly building localized teams. "These replicable training solutions quickly develop professionals with local market, linguistic, and cultural expertise," Zhu remarked.
Operational Execution: Overcoming Market Entry Barriers
Vladislav Igorevich, Russia Project Director at Global Business Expansion, provided granular guidance on overcoming common obstacles including company registration and EAC certification processes. "Language localization, payment system integration, and logistics coordination constitute the operational trifecta for overseas success," he asserted.
The director illustrated how Russian-language independent websites coupled with local warehousing significantly improve order fulfillment efficiency. "Localized communication enhances customer engagement, while integrated payment solutions and logistics networks ensure seamless transactions and deliveries," Igorevich added.
Comprehensive Support: End-to-End Expansion Solutions
The summit emphasized practical implementation, offering on-site resource matching for supply chain and channel development. Li Fuping, Deputy General Manager of Global Business Expansion Services, announced complimentary consultation services for attendees to develop customized market entry plans.
Organizers emphasized that understanding overseas market dynamics proves valuable even for enterprises without immediate expansion plans, enabling strategic foresight and resource preparation. Participants praised the event's substantive content addressing both fundamental challenges like capital constraints and sales channels, while broadening global perspectives. Follow-up programming will continue supporting Chinese enterprises in seizing emerging international opportunities.