Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

AppsFlyer's SSOT integrates SKAdNetwork (SKAN) and proprietary attribution to address iOS 14's attribution challenges. By deduplicating conversion values (CV), it provides a more accurate single source of truth. This helps marketers optimize channel evaluation and gain a clearer understanding of campaign performance in the post-iOS 14 landscape. SSOT aims to provide reliable and comprehensive attribution data for informed decision-making.

12/31/2025 Logistics Industry Insights
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Guide to Managing Oversize Surcharges in Air Freight

Guide to Managing Oversize Surcharges in Air Freight

International air freight oversized surcharges vary significantly, with tiered pricing based on single-piece size thresholds. This article analyzes the definition standards for oversized cargo and the corresponding billing methods. It also provides cost avoidance strategies to help you effectively control logistics costs. Understanding these nuances can lead to significant savings and improved budget management for businesses relying on international air transport.

01/15/2026 Logistics Encyclopedia
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US Trucking Volume Rises in January Signaling Strong Start

US Trucking Volume Rises in January Signaling Strong Start

The American Trucking Associations reported a 0.7% month-over-month increase in the U.S. truck tonnage index for January, marking the second consecutive month of growth. This data, considered a leading economic indicator, may suggest a gradual recovery in U.S. economic activity. However, the limitations of relying on a single month's data should be acknowledged, and future trends require continuous monitoring.

01/16/2026 Logistics
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Online Forums Streamline Freight Forwarding Logistics

Online Forums Streamline Freight Forwarding Logistics

This article, based on the personal page content of user szx9567 on the Consolidation Guide forum, explores common pain points in freight forwarding work. It offers optimization suggestions for issues such as trucking fleet and shipping company information, AMS/CMS concepts, and port entry information. The aim is to help freight forwarders more efficiently utilize forum resources and solve practical problems in their daily operations.

08/22/2025 Logistics Encyclopedia
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Facebook Ads Fixing Zero Spend and Boosting Performance

Facebook Ads Fixing Zero Spend and Boosting Performance

This article delves into the common reasons for a 24-hour zero spend issue in Facebook ad accounts, including budget-audience mismatch, account review, improper bidding strategies, and landing page/ad content problems. It also provides practical tips for optimizing ad budgets, such as optimizing ad scheduling and setting/adjusting cost budgets appropriately. The aim is to help readers solve ad delivery challenges and improve ad performance.

01/07/2026 Logistics Encyclopedia
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Amazon Adjusts Q4 Strategy for US Peak Season Amid New Policies

Amazon Adjusts Q4 Strategy for US Peak Season Amid New Policies

This article provides an in-depth analysis of key strategies for Q4 preparation on Amazon US. It focuses on the traffic opportunities presented by enhanced product detail page features, the challenges posed by changes in return policies, and adjustments to inventory management strategies. The importance of capitalizing on the Prime Early Access Sale is also emphasized, offering sellers a comprehensive guide to navigate the peak season effectively.

01/06/2026 Logistics Industry Insights
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Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Gain 24hour Fix for Locked Product Listings

Amazon Sellers Gain 24hour Fix for Locked Product Listings

This paper addresses the attribute locking issue on Amazon product detail pages and provides a solution based on a “24-hour SKU Restructuring” strategy. It details the operational steps, precautions, and risk responses to help sellers efficiently resolve the problem, reshape the product detail page, and improve operational efficiency. This method aims to quickly regain control over locked attributes and optimize the product listing for better performance.

12/31/2025 Logistics Encyclopedia
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Tingwall Airport Key Transport Hub for Shetland Islands

Tingwall Airport Key Transport Hub for Shetland Islands

Tingwall Airport (LWK/EGET) serves as a vital intra-Shetland Islands connection, supporting inter-island transport, emergency medical services, and commercial activities. This summary provides a brief overview of the airport's geographical location and code information. A link to the Wikipedia page is included for readers seeking further details and comprehensive information about Tingwall Airport and its role within the Shetland Islands' transportation network.

01/20/2026 Airport Codes
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Makurdi Airport MDI Key Travel Guide and Tips

Makurdi Airport MDI Key Travel Guide and Tips

This article details the IATA code (MDI) and ICAO code (DNMK) for Makurdi Airport in Nigeria. It provides geographical location information and a link to the Wikipedia page for the airport. Furthermore, it outlines common navigation instructions for browsing airport maps. The aim is to provide readers with a better understanding of Makurdi Airport, facilitating travel planning and offering key details about this Nigerian aviation hub.

01/20/2026 Airport Codes
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