Amazon Ads Advanced Matching and Bidding Strategies Explained

Amazon Ads Advanced Matching and Bidding Strategies Explained

This article provides an in-depth analysis of Amazon advertising match types, ad structure, and bidding strategies. It compares the characteristics of broad, phrase, and exact match, explaining how to build a scientific ad structure, emphasizing the importance of single product single group. It also explores the application of different bidding strategies in the new product, growth, and maturity stages, and how to maximize advertising effectiveness through refined ad placement adjustments, helping sellers improve their advertising performance.

01/06/2026 Logistics Encyclopedia
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China Customs WCO Discuss Trade Facilitation Measures

China Customs WCO Discuss Trade Facilitation Measures

A Chinese Customs delegation visited the World Customs Organization headquarters to engage in in-depth discussions on trade facilitation, coordinated border management, and the single window concept. The visit aimed to support the development of China's National Single Window and learn from international best practices to optimize border management. This initiative will help China play a greater role in global trade facilitation. The discussions focused on streamlining customs procedures and enhancing collaboration to improve efficiency and reduce trade costs.

01/07/2026 Customs Knowledge
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Ebay Expands Global Sales Opportunities for Sellers

Ebay Expands Global Sales Opportunities for Sellers

This article details the conditions and processes for setting up global sales on eBay. Sellers need to meet requirements such as account reputation, feedback score, and transaction history, and correctly configure international shipping, shipping costs, and payment methods. It also highlights the differences between managed payments and non-managed payments, international website exposure, and cross-border transaction fees. This guide aims to help sellers successfully expand into the global market by providing practical advice and insights into navigating eBay's international selling features.

12/30/2025 Logistics Encyclopedia
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