Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

This article delves into the strategy of negative keywords on Amazon, explaining their role in reducing ineffective advertising spend. It details the two match types: exact negative and phrase negative. The guide instructs sellers on how to use data analysis to determine which keywords should be negated and which should be retained. This ultimately helps sellers optimize their advertising campaigns and improve advertising effectiveness, leading to a higher return on investment and better overall performance.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Warned Against Copyright Infringement Amid Bad Bunny Trend

Amazon Sellers Warned Against Copyright Infringement Amid Bad Bunny Trend

This article analyzes the opportunities and challenges that Bad Bunny's popularity brings to Amazon sellers. It highlights the immense potential of the concert economy while emphasizing the risks of copyright and trademark infringement. It advises sellers to avoid infringing elements, use keywords cautiously, pay attention to official updates, encourage original designs, and strictly adhere to platform rules for compliant operation. Sellers should prioritize legal compliance to capitalize on the trend without facing legal repercussions.

01/06/2026 Logistics Industry Insights
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Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

This article provides OZON sellers with an operational guide for the Spring Festival period. It focuses on utilizing OZON's vacation mode to flexibly manage store operations. The guide also covers how to ensure healthy store operation, improve product conversion rates, and reduce order cancellation rates through refined operational strategies, optimized logistics, and proactive communication during the holiday. Furthermore, it suggests sellers use the holiday to review past operations and prepare for OZON operations in 2023.

01/06/2026 Logistics
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Amazon Sellers Guide to Recovering Lost Inventory Profits

Amazon Sellers Guide to Recovering Lost Inventory Profits

This article aims to help Amazon FBA sellers identify and recover losses resulting from lost or damaged inventory. By detailing how to use Amazon's inventory adjustment tools and returns reports, and how to cross-validate with their own records, sellers can more effectively discover potential inventory discrepancies and file claims with Amazon for reimbursement, thereby maximizing profits. The guide covers key steps in the claim process and provides tips for successful resolution.

01/06/2026 Logistics Encyclopedia
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Ecommerce Firms Warned of Freight Scams Amid Holiday Shipping Rush

Ecommerce Firms Warned of Freight Scams Amid Holiday Shipping Rush

Year-end freight risks are high. Some freight forwarders use low prices to attract business and then resell, resulting in goods being detained due to unpaid debts. Cross-border e-commerce sellers should be wary of the "low-price trap" and choose reputable and professional freight forwarders. Pay attention to their risk control capabilities and value-added services to ensure the safe and timely delivery of goods and avoid losing both money and goods.

01/06/2026 Logistics Industry Insights
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Guide How to Create a US Apple ID

Guide How to Create a US Apple ID

This article provides a detailed guide on how to register a US Apple ID, covering preparation, registration process, activation steps, and precautions. It emphasizes crucial aspects like network environment setup, payment method selection, and address filling. It also offers tips to avoid common pitfalls, helping users successfully register and safely use the US App Store. The guide aims to ensure a smooth and secure experience when accessing region-specific content and applications.

01/05/2026 Customs Knowledge
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Guide Downloading and Registering for X on Android

Guide Downloading and Registering for X on Android

This article provides a detailed guide on downloading, installing, and registering for the X (formerly Twitter) Android app. It includes essential tips and tricks for account registration. Furthermore, it shares advanced usage techniques and marketing strategies for X (formerly Twitter), aiming to help readers navigate the platform with ease and effectively leverage it for marketing promotions. Learn how to register, use advanced features, and implement marketing strategies to maximize your impact on the platform.

01/05/2026 Logistics
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Tokopedia Streamlines Payments with Pingpong Integration

Tokopedia Streamlines Payments with Pingpong Integration

This article details how to use PingPong to collect payments on the Tokopedia platform, covering PingPong account registration, application for a receiving account, binding to the store backend, and the withdrawal process. PingPong aims to simplify cross-border payment collection, helping sellers manage their funds more efficiently. It provides a step-by-step guide to facilitate the process of receiving payments from Tokopedia through PingPong and withdrawing them to the seller's bank account.

01/04/2026 International Settlement
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B2B Firms Leverage Youtube for Export Lead Generation

B2B Firms Leverage Youtube for Export Lead Generation

This article delves into how foreign trade companies can leverage YouTube for overseas lead generation. It focuses on the use of YouTube Shorts, precise video ad targeting strategies, and the key elements of building a high-conversion YouTube channel. The aim is to help foreign trade businesses seize opportunities in the video marketing era and achieve a surge in inquiries and orders. It provides insights on optimizing content and campaigns for maximum impact and ROI.

01/04/2026 Logistics Industry Insights
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Datadriven Tactics Boost Ebay Store Growth

Datadriven Tactics Boost Ebay Store Growth

This article provides an in-depth analysis of eBay store optimization strategies, covering key aspects such as pricing, negative feedback management, and keyword optimization. It emphasizes an initial profit-sharing pricing strategy followed by precise adjustments, proactive communication to prevent negative feedback, and the use of data analytics tools to improve exposure and targeted traffic through effective keyword optimization techniques. The aim is to help sellers improve store operational efficiency and achieve sales growth.

12/31/2025 Logistics Encyclopedia
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