small and medium brands News

Amazon Ads Brand and Display Strategies Drive Growth

This article delves into the value of Amazon Sponsored Brands and Display Ads, providing practical strategies for products with varying average order values. It emphasizes the use of keyword expansion, ranking optimization, brand video ads, automatic campaigns, and Display Ads, along with data analysis of brand tools. The aim is to help sellers overcome traffic bottlenecks and achieve sales growth. It covers a comprehensive approach to leveraging Amazon's advertising platform for brand building and increased visibility.

12/30/2025 Logistics Industry Insights

Stonebury Dazshu Partner to Simplify UK Trademark Process

Stonebridge and Big Data Cross-border jointly launched an exclusive UK trademark registration service, priced at RMB 2800. It offers guaranteed transactions, local lawyer team support, quarterly reports, and 3V1 exclusive service. This initiative aims to reduce trademark registration costs, improve efficiency, and assist Chinese brands in expanding into the UK market. The service provides comprehensive support throughout the registration process, ensuring a smoother and more reliable experience for businesses seeking trademark protection in the United Kingdom.

01/21/2026 Customs Knowledge

Reddit Emerges As Key Platform for Crossborder Ecommerce Ads

Reddit, the 18th largest website globally, is emerging as a new frontier for cross-border e-commerce sellers seeking high-intent users due to its unique community-driven model. Through precise ad targeting and active community engagement, brands can achieve both brand awareness and sales performance on Reddit, fostering user loyalty. By leveraging Reddit's niche communities and understanding its culture, e-commerce businesses can effectively acquire new customers and drive sustainable growth in the international market.

01/23/2026 Logistics Industry Insights

China Eases Import Rules for Home Appliances Key Guidelines

This article provides a detailed guide to home appliance import customs clearance, covering 3C certification, HS code lookup, tariff analysis, and avoidance of common pitfalls. It also offers advice on selecting a reliable customs broker. Furthermore, the article shares case studies of customs clearance for popular home appliance brands and guidance on choosing the appropriate importer under different trade methods. This guide aims to simplify the process of importing home appliances and help you avoid unnecessary complications.

08/23/2025 Customs Knowledge

Germany Probes Amazon Over Antitrust Concerns

German antitrust authorities are expanding their investigation into Amazon, focusing on whether it hinders third-party seller businesses. New regulations grant regulators greater power to limit Amazon's "rule-making power." Sellers need to pay attention to policy changes, operate in compliance, build brands, and expand channels to meet challenges and achieve sustainable development. The investigation highlights the growing scrutiny of Amazon's market dominance and the importance of compliance for sellers operating on the platform to mitigate potential risks.