Thai Ecommerce Brands Compete in Rapidly Growing Market

Thai Ecommerce Brands Compete in Rapidly Growing Market

Thailand's e-commerce market is booming, with online retail rapidly increasing its share. Brands should seize this opportunity, focusing on ROI and expanding into channels like live streaming, short videos, and social platforms. Consumer shopping habits are shifting towards AI-powered recommendations, requiring brands to optimize algorithms and provide personalized services to stand out in the competitive landscape. This includes tailoring product suggestions and enhancing user experiences based on AI-driven insights to cater to the evolving preferences of Thai consumers.

01/19/2026 Logistics Industry Insights
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Global Brands Gain Visibility Through International Media Strategies

Global Brands Gain Visibility Through International Media Strategies

This article delves into the significance of leveraging overseas media for brand globalization. It highlights ten influential international media platforms, including The Wall Street Journal and Fortune, analyzing their characteristics, target audiences, and strategic value. Furthermore, it provides practical recommendations for brands venturing abroad, covering media platform selection, promotion strategy development, and effective utilization of overseas media resources. This guide aims to empower businesses to achieve success in the global market by strategically engaging with international media outlets.

01/23/2026 Logistics Industry Insights
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Kaytas Wins Trademark Case Bolstering Pet Nutrition Brands

Kaytas Wins Trademark Case Bolstering Pet Nutrition Brands

Guangdong Zhongchong's "Ketascade" pet nutritional products were subjected to trademark infringement through "scratch-off code sales." The company successfully defended its rights through legal channels. This case highlights the harm that "scratch-off code" chaos poses to brands and consumers. It provides a reference for brand protection in the pet nutritional product industry, emphasizing the importance of strengthening intellectual property protection, establishing a comprehensive traceability system, and actively defending rights. The aim is to build a healthy and orderly market environment.

01/23/2026 Logistics Industry Insights
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Beike Boosts Chinese Brands in Global Ecommerce Expansion

Beike Boosts Chinese Brands in Global Ecommerce Expansion

Beike Cross-border is committed to building a world-leading knowledge resource platform for cross-border e-commerce. Through information sharing, resource integration, and ecosystem development, it provides comprehensive support and services to Chinese cross-border e-commerce enterprises, helping them achieve greater success in the global market. The company adheres to the values of "customer first, content supreme, knowing and doing are one, and long-termism," dedicated to empowering more outstanding Chinese cross-border enterprises.

01/23/2026 Logistics Industry Insights
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