Amazon, in partnership with Downstream, is launching an advertising voucher program, offering eligible sellers up to $600. This article details the participation requirements, redemption steps, and usage guidelines to help small and medium-sized sellers reduce advertising costs and improve ad performance. This is a limited-time offer, so eligible sellers should participate as soon as possible to take advantage of the benefits.
The 'involution' phenomenon in the cross-border e-commerce industry is resurfacing, with major sellers facing operational difficulties and small and medium-sized sellers experiencing increased survival pressure. This article analyzes phenomena such as major sellers suspending work, companies enforcing overtime, and canceling weekends. It provides cross-border e-commerce sellers with recommendations for breaking through, including refined operations, diversified channels, and brand building, helping them seize peak season opportunities.
The FBP model is an efficient operational model in cross-border e-commerce, providing warehousing, logistics, and order fulfillment services tailored for small and medium-sized sellers. Its advantages include improved efficiency, reduced costs, and enhanced customer trust; however, it also poses challenges that require careful management.
Amazon's Video Builder offers a cost-effective and efficient video creation solution for small and medium-sized sellers, aiming to improve listing conversion rates. With its simple operation and high degree of customization, it empowers sellers to easily deploy video ads. While its features are still being refined, the tool demonstrates significant potential and is worth paying attention to for Amazon sellers looking to enhance their product listings and marketing efforts.
Amazon introduced the "Account Health Assurance Program," promising high Account Health Rating sellers who cooperate in resolving issues will be exempt from account suspension. However, strict conditions and the final interpretation rights held by Amazon make small and medium-sized sellers hesitant about this program. Compliance operation and improving their own strength are the fundamental guarantees for sellers' long-term development on Amazon. The program's benefits are limited, and sellers should focus on building sustainable businesses.
International Small Packet logistics, known for its cost-effectiveness and convenience, is a common choice for novice cross-border e-commerce sellers. This article provides an in-depth analysis from the perspectives of cost, operation, scope, timeliness, and risk. It aims to help new sellers comprehensively understand the advantages and disadvantages of international small packets and make informed decisions based on their own business needs, laying a solid foundation for their cross-border e-commerce journey.
US ocean freight faces multiple challenges in September, including strict customs inspections, difficulties in picking up and returning containers, and Amazon warehouse congestion. This article provides a detailed analysis of the key inspection points at various ports, the status of container pickup and return, the congestion situation in Amazon warehouses, and the delivery situation to Walmart. It also offers corresponding suggestions to help cross-border e-commerce sellers break through these difficulties.
The cross-border e-commerce industry experiences a stark contrast: top sellers see soaring performance and reward employees with equity incentives, while smaller sellers face an existential crisis, with year-end bonuses potentially vanishing. The industry shakeup is accelerating. To survive, small and medium-sized sellers need to focus on refined operations, differentiated competition, diversified channels, and embrace innovation. Only then can they break through the challenges and thrive in the evolving market.
The bankruptcy of Amazon giant Pharmapacks serves as a warning. Key contributing factors include financial, operational, supply chain, and management issues. Small and medium-sized sellers should focus on refined operations and diversified development strategies to mitigate risks and ensure long-term sustainability in the competitive e-commerce landscape. This emphasizes the importance of robust financial planning, efficient supply chain management, and adaptable strategies for navigating the challenges of selling on Amazon.
This article provides a detailed guide for cross-border e-commerce sellers looking to export small appliances to Europe. It covers key aspects such as platform selection, logistics methods, customs clearance essentials, and delivery strategies. The article also explores the advantages of industrial clusters, digital transformation, and the new opportunities brought by the China-Europe Railway Express. It aims to help sellers avoid common pitfalls in cross-border e-commerce and achieve business growth in the European market, offering practical advice and insights for success.
