Amazon Prime Discounts Boost Sales Using Reference Pricing

Amazon Prime Discounts Boost Sales Using Reference Pricing

Amazon's updated Prime Exclusive Discount policy emphasizes the importance of the reference price. Sellers must accurately set the Manufacturer's Suggested Retail Price (MSRP) or market price to meet discount requirements and attract buyers. Failure to set a reference price will affect participation in promotional activities. Sellers are advised to set it in advance to seize sales opportunities. This ensures eligibility for Prime discounts and helps customers perceive the value of the offer, ultimately boosting sales on Amazon.

01/05/2026 Logistics
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Tiktok Shop Expands to Crossborder Food Sales for Merchants

Tiktok Shop Expands to Crossborder Food Sales for Merchants

TikTok Shop now allows cross-border sellers to onboard in the food category, presenting new opportunities. Requirements include necessary qualifications and logistics arrangements, currently limited to pre-packaged foods. TikTok's strong influence on food trends makes it an ideal platform. Sellers should leverage platform trends for product selection and content marketing, ensuring compliance with all regulations. This expansion offers a significant avenue for growth within the cross-border e-commerce landscape, especially for businesses specializing in packaged food products.

01/05/2026 Logistics Industry Insights
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Flexport Simplifies Amazon Europe FBA Shipping

Flexport Simplifies Amazon Europe FBA Shipping

This article provides a detailed guide for Amazon Europe Marketplace sellers on creating FBA shipment plans in Seller Central using Flexport. It covers key steps such as product selection, choosing the shipping address, following Amazon's official process, shipment review, and selecting the delivery method. The aim is to help sellers efficiently manage FBA shipments, avoid warehousing issues, and improve operational efficiency. This guide focuses on leveraging Flexport to streamline the FBA process specifically for the European market.

01/20/2026 Logistics Encyclopedia
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Lazadas Fee Structure Key to Ecommerce Success in Southeast Asia

Lazadas Fee Structure Key to Ecommerce Success in Southeast Asia

This article provides a detailed analysis of Lazada's entry fee structure, encompassing order commissions, value-added tax (VAT), account processing fees, and shipping costs. It aims to help sellers gain a clear understanding of these expenses, enabling them to accurately assess profit margins and develop effective operational strategies. The goal is to empower sellers to successfully tap into the Southeast Asian e-commerce market by providing transparency regarding the costs associated with selling on the Lazada platform.

12/30/2025 Logistics Encyclopedia
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Google Ads Guide Boosts Amazon Seller Sales

Google Ads Guide Boosts Amazon Seller Sales

This article provides an in-depth analysis of how Amazon sellers can leverage Google Ads to drive off-Amazon traffic. It details the advantages of Google Ads, step-by-step setup procedures, best practices, and key considerations. Furthermore, it compares Google Ads with Amazon Marketing Services, aiming to help sellers effectively expand their traffic sources, increase product visibility, and boost sales. The guide focuses on practical strategies for integrating Google Ads into an Amazon selling strategy for optimal results.

12/30/2025 Logistics Encyclopedia
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South Koreas Coupang Emerges As Key Ecommerce Market

South Koreas Coupang Emerges As Key Ecommerce Market

This article provides an in-depth analysis of Coupang, a South Korean e-commerce platform. It covers the platform's advantages, onboarding requirements, product selection strategies, logistics models, and payment settlement processes. This serves as a detailed operational guide for cross-border e-commerce sellers interested in entering the Korean market, helping them succeed on the Coupang platform. It aims to equip sellers with the knowledge needed to navigate Coupang's ecosystem and optimize their performance for achieving favorable outcomes.

12/30/2025 Logistics Encyclopedia
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Warner Bros Cracks Down on Harry Potter Trademark Violations

Warner Bros Cracks Down on Harry Potter Trademark Violations

TME Law Firm, representing Warner Bros. Entertainment, has filed a lawsuit (case number 25-cv-00142) regarding trademark infringement related to Harry Potter. Sellers are advised to conduct a self-check of their store inventory to ensure all Harry Potter-related products for sale are officially licensed, thus avoiding potential infringement risks. This action aims to protect the Harry Potter brand and its intellectual property rights. Sellers should verify the authenticity of their products and licensing agreements.

02/05/2026 Customs Knowledge
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Ebay Suspends Seller Assessments Amid Hong Kong Logistics Policy Shift

Ebay Suspends Seller Assessments Amid Hong Kong Logistics Policy Shift

eBay is temporarily suspending the logistics service performance assessment policy for direct shipping transactions from Hong Kong, in response to adjustments made by Hong Kong Post to its mail service to the United States. Simultaneously, eBay is providing automatic account protection, including removing late shipment rate records, to safeguard seller rights. Sellers should closely monitor policy changes and adjust their logistics strategies accordingly. This aims to mitigate potential negative impacts on sellers due to external postal service disruptions.

11/03/2025 Logistics
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Extraction Time Key to Crossborder Ecommerce Efficiency

Extraction Time Key to Crossborder Ecommerce Efficiency

This paper delves into the concept of "Extraction Time" in international logistics, clarifying its distinction from "Delivery Time." It emphasizes the importance for cross-border e-commerce sellers to differentiate between the two when making logistics decisions. Furthermore, it analyzes various factors influencing Extraction Time, aiming to assist sellers in optimizing their logistics management and improving operational efficiency. Understanding the nuances of Extraction Time is crucial for efficient supply chain management in the global e-commerce landscape.

02/03/2026 Logistics Encyclopedia
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Ebay Uses AI to Streamline Secondhand Sales

Ebay Uses AI to Streamline Secondhand Sales

eBay has launched an AI-powered smart listing tool designed to simplify the listing process for mobile sellers, enabling a "photo-to-listing" experience. This tool automatically generates product descriptions and recommends categories, significantly reducing listing time. Over 10 million sellers have already used eBay's AI tools, generating over 100 million product pages. E-commerce platforms are shifting from traffic acquisition to tool empowerment, with the level of intelligence becoming a new benchmark for platform competition.

01/27/2026 Logistics Industry Insights
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