Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
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Luo Yonghao Expands Ecommerce Influence to Crossborder Markets

Luo Yonghao Expands Ecommerce Influence to Crossborder Markets

Luo Yonghao's entry into the overseas e-commerce market presents new opportunities and challenges for the cross-border e-commerce industry. He will offer e-commerce training through "Make a Friend Overseas Academy" and build an "Overseas E-commerce Matching Platform" to create a complete overseas ecosystem. Although TikTok Shop faces challenges in the US, including logistics, competition, and security concerns, its massive traffic potential remains noteworthy. Sellers are advised to closely monitor the platform's development and seize opportunities when appropriate.

12/30/2025 Logistics Industry Insights
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Banggoods Early Holiday Sale Highlights Crossborder Ecommerce Struggles

Banggoods Early Holiday Sale Highlights Crossborder Ecommerce Struggles

The 'early holiday' incident at Banggood, a major cross-border e-commerce seller, has drawn industry attention, reflecting the survival difficulties faced by cross-border e-commerce sellers. The global economic downturn and increased competition are challenging the industry. Companies need to respond actively by optimizing products, expanding channels, refining operations, and strengthening brand building to survive and develop in the fierce market competition. The incident highlights the need for resilience and strategic adaptation in the face of evolving market dynamics.

12/30/2025 Logistics Industry Insights
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Shopee Exits Global Markets to Focus on Southeast Asia

Shopee Exits Global Markets to Focus on Southeast Asia

Shopee is strategically retrenching, optimizing resources through layoffs and site adjustments to focus on the Southeast Asian market, aiming for profitability in 2023. Leveraging user stickiness and market advantages, Shopee is shifting from extensive growth to refined operations, adopting a long-term approach to address challenges. This presents new opportunities for cross-border e-commerce sellers as Shopee streamlines its operations and concentrates on core markets within Southeast Asia, potentially leading to more efficient and targeted support for its seller base.

12/30/2025 Logistics Industry Insights
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VAT Invoices Key to Reinstating Suspended Amazon Seller Accounts

VAT Invoices Key to Reinstating Suspended Amazon Seller Accounts

This article delves into the crucial role of VAT invoices in Amazon account appeals. It details the importance of invoices, issuance standards, and key considerations. The article emphasizes that regularly issuing genuine and valid VAT invoices is vital for increasing the success rate of appeals. It also provides practical operational guidelines for sellers, helping them successfully pass Amazon account verification. Understanding and properly managing VAT invoices can significantly improve a seller's chances of reinstating their account and maintaining good standing with Amazon.

12/30/2025 Customs Knowledge
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Amazon Japan Expands Crossborder Ecommerce Opportunities

Amazon Japan Expands Crossborder Ecommerce Opportunities

This article provides an in-depth analysis of the market potential, consumer habits, and product selection strategies for Amazon Japan. It highlights that while the Japanese market offers opportunities, it also presents challenges such as language and cultural differences, and increasing competition. The article recommends that sellers conduct thorough market research, develop localized operational strategies, and carefully evaluate the market before entering, in order to achieve success on Amazon Japan. Careful planning is key to navigating this unique e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Amazon Ads Boost ROI with Datadriven Dayparting Strategy

Amazon Ads Boost ROI with Datadriven Dayparting Strategy

This article delves into Amazon Advertising's dayparting strategy, highlighting its role in resolving budget wastage and improving ROI. It elaborates on the triple logic of dayparting price adjustments, budget management, and ad placement bidding. Using dayparting budgeting as an example, it provides practical guidance. The article also cautions sellers against using dayparting strategies in the early stages of new product promotion and advises against over-reliance. It emphasizes that data analysis and continuous optimization are crucial for the success of dayparting strategies.

12/30/2025 Logistics Industry Insights
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Amazons Rufus AI Boosts Product Listing Conversions

Amazons Rufus AI Boosts Product Listing Conversions

Amazon's Rufus algorithm leverages AI review tags to impact product conversion rates. Sellers must avoid three major pitfalls in the review section, establish a review account matrix, employ tag weighting offensive and defensive strategies, capture long-tail traffic, and adhere to risk guidelines. The review battlefield has evolved into a "tag war," making it crucial to understand the Rufus algorithm's logic and strategically place high-converting review content. Mastering tag optimization is now essential for boosting product visibility and sales on Amazon.

02/04/2026 Logistics Industry Insights
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Amazon Suspends Seller Accounts Over Contact Verification Issues

Amazon Suspends Seller Accounts Over Contact Verification Issues

Amazon is experiencing another wave of account suspensions, making verifying emergency contact information crucial. Sellers need to be wary of phishing emails, maintain compliant operations, and file appeals promptly. In 2024, the platform's requirements are stricter, and violations are investigated more closely. Compliance is the cornerstone of long-term development, and risk prevention is key. Avoiding policy violations and maintaining accurate account information are essential for staying active on the platform. Proactive measures are necessary to safeguard your Amazon business.

02/04/2026 Logistics Industry Insights
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Yiwus Solar Fan Hats Boom in Crossborder Ecommerce Amid Tiktok Trend

Yiwus Solar Fan Hats Boom in Crossborder Ecommerce Amid Tiktok Trend

Yiwu-produced solar-powered fan hats have become a viral hit on TikTok due to Father's Day marketing, achieving monthly sales exceeding 10,000 units. Practical gifts and customized products are trending. Cross-border sellers should focus on timeliness, cultural relevance, and seasonal product planning. Leveraging social media platforms for precise marketing is crucial to capitalize on holiday effects and seasonal demands. Focus on products that resonate with the cultural nuances of Father's Day celebrations and ensure timely delivery to meet customer expectations.

02/05/2026 Logistics Industry Insights
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