Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

In 2025, Chinese brand globalization is showing a diversified trend. AR glasses company Rokid is emerging with technological innovation and a global layout. Mother and baby brands HelloBaby and Momcozy are winning overseas markets through product innovation and brand building. E-bike manufacturer Speedrid Innovation focuses on niche markets, breaking through in Europe with its high-end product TARRAN. These companies are collectively writing a new chapter in Chinese brand globalization, showcasing innovation and market adaptability in a competitive international landscape.

01/28/2026 Logistics Industry Insights
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A Practical Guide to LCL Shipping: Tips and Considerations

A Practical Guide to LCL Shipping: Tips and Considerations

LCL shipping is an economical and flexible transportation method suitable for small-scale goods and small businesses' exports. During the operational process, it is essential to avoid designating shipping companies, prioritize transportation terms, ensure accurate billing tonnage, understand minimum charge standards, and confirm costs before signing contracts. By paying attention to these aspects in advance, risks can be effectively reduced, and transportation efficiency can be improved.

07/17/2025 Logistics Encyclopedia
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Flexible And Efficient Less-than-container Load Shipping Solutions

Flexible And Efficient Less-than-container Load Shipping Solutions

Less than Container Load (LCL) shipping is an efficient and flexible transportation solution for small shipments that cannot fill an entire container. By sharing container space, LCL not only reduces shipping costs but also increases the frequency and efficiency of dispatch, making it particularly beneficial for responding to market demand fluctuations. Whether for small or large businesses, LCL shipping enables more flexible logistics management, facilitating business growth.

11/30/-0001 Logistics
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Amazons Project Zero Cracks Down on Counterfeits

Amazons Project Zero Cracks Down on Counterfeits

Amazon Project Zero is a powerful tool for brands to combat counterfeiting and protect their rights. It grants brands greater autonomy, enabling them to quickly remove counterfeit products, safeguard their brand image, and boost sales. Brands should proactively prepare to join this program as soon as possible. It empowers brands to directly remove infringing listings, streamlining the process compared to traditional reporting methods and providing a more efficient way to protect intellectual property rights and customer trust.

12/31/2025 Logistics
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Amazon Sellers Gain Edge With Advanced PPC Ad Strategies

Amazon Sellers Gain Edge With Advanced PPC Ad Strategies

This article delves into advanced strategies for Amazon Sponsored Brands, comparing its advantages and disadvantages with Sponsored Products. It unveils the 'secrets' of Amazon's advertising attribution mechanism and analyzes the effectiveness of Sponsored Brands video ads. The article also discusses the selection of traffic landing pages, aiming to help sellers fully leverage Sponsored Brands and improve advertising efficiency. The goal is to optimize campaigns and achieve better ROI through a deeper understanding of Sponsored Brands advertising on Amazon.

12/30/2025 Logistics Industry Insights
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Jaffna Port Emerges As Sri Lankas Key Northern Trade Hub

Jaffna Port Emerges As Sri Lankas Key Northern Trade Hub

Jaffna Port is a small but strategically important port located in northern Sri Lanka, positioned along the India-Pakistan shipping route. While modest in size, it's crucial to the local economy, primarily serving coastal trade and small vessels. The port offers basic provisioning services. Jaffna city itself is a significant cultural and commercial hub in the north. The port facilitates trade and connectivity for the region, supporting local businesses and livelihoods.

09/29/2025 Port Encyclopedia
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Nextgen Tech Reshapes Global Supply Chains

Nextgen Tech Reshapes Global Supply Chains

New technologies are disrupting supply chains, sparking significant corporate interest but also facing hurdles. A four-step approach – action, holistic view, small wins, and rapid iteration – can help. By taking small, quick steps to optimize processes, businesses can position themselves for future success in the evolving landscape. Focus on practical implementation and iterative improvements to overcome challenges and capitalize on the opportunities presented by technological advancements in the supply chain.

02/03/2026 Logistics Industry Insights
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Global Customs Body Tackles Trade Tech Gender Gaps Island Economies

Global Customs Body Tackles Trade Tech Gender Gaps Island Economies

The 221st/222nd meetings of the WCO Permanent Technical Committee focused on the development of Small Island Economies, Gender Equality, and the application of Technological Foresight. Discussions centered on customs procedures and trade facilitation. The meeting emphasized support for Small Island Economies, highlighted the advancement of women in information technology, and explored the application of technologies like blockchain in customs. The outcomes provide valuable insights and recommendations for the Policy Commission.

02/06/2026 Customs Knowledge
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Chinas Cainiao Expands Package Delivery for All Sizes

Chinas Cainiao Expands Package Delivery for All Sizes

Still struggling with sending packages? This article provides a detailed interpretation of Cainiao Guoguo's delivery services, differentiating between small package delivery (Cainiao Guoguo delivery) and large item transportation (Cainiao Large Item). It outlines the characteristics, processes, and precautions for each, helping you easily choose the appropriate shipping method and solve various mailing needs. Whether it's a small parcel or a bulky item, understand how Cainiao Guoguo simplifies the shipping process.

01/19/2026 Logistics Encyclopedia
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