Temu Expands from General Store to Multibrand Chain Strategy

Temu Expands from General Store to Multibrand Chain Strategy

Operating multiple stores on Temu is not merely about increasing quantity, but a transformation from a 'sole proprietorship' to a 'corporate' model. This article delves into common pitfalls of multi-store operation and proposes key strategies such as precise division of labor, unified sourcing, detail optimization, data-driven decision-making, and risk isolation. The aim is to help sellers achieve a win-win situation of scale expansion and profit growth. It emphasizes moving beyond simply having multiple stores to strategically managing them for maximum efficiency and profitability.

02/12/2026 Logistics Industry Insights
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Amazons Multivariant Tool Boosts Seller Efficiency

Amazons Multivariant Tool Boosts Seller Efficiency

Amazon is gradually guiding a "Multi-Variant Collaborative Exposure" mechanism, allowing multiple variations under the same listing to simultaneously gain organic positions in core keyword search results. Sellers need to use tools to identify and track the organic positions of multiple variants. By leveraging potential mining, keyword source screening, and long-term defense strategies, they can seize this long-term operational opportunity and improve store performance. This shift requires proactive management and strategic optimization of product listings to maximize visibility and capture the potential traffic bonus.

02/03/2026 Logistics Industry Insights
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Midwest Winter Storm Disrupts Supply Chains Sparks Logistics Delays

Midwest Winter Storm Disrupts Supply Chains Sparks Logistics Delays

A severe winter storm in the US Midwest is causing widespread logistics delays. Flight cancellations and road closures have led UPS, FedEx, and other carriers to suspend deliveries in affected areas. With continued blizzard conditions and an impending cold wave, warehousing and transportation are significantly impacted. Cross-border e-commerce sellers should monitor weather updates, adjust shipping schedules, communicate with customers, optimize inventory management, and mitigate potential risks. The disruptions are expected to continue until the storm subsides, affecting the entire supply chain and delivery timelines.

02/03/2026 Logistics
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Aidriven GEO Transforms Ecommerce SEO Strategies

Aidriven GEO Transforms Ecommerce SEO Strategies

The rise of AI search is transforming traffic acquisition for cross-border e-commerce websites. GEO (Generative Engine Optimization) emerges, not to replace SEO, but to upgrade it, emphasizing brand credibility and recommendation value within AI. Cross-border sellers should seize opportunities in AI recommendation pools, trust assets, and content compounding to reduce platform dependence and embrace the GEO era. This involves focusing on building authority and creating content that AI algorithms favor for recommendations, ultimately driving organic traffic and reducing reliance on traditional SEO tactics.

02/02/2026 Logistics Industry Insights
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Amazon Faces Rising Compliance Costs Threatening Operating Profit

Amazon Faces Rising Compliance Costs Threatening Operating Profit

This article delves into whether compliance costs should be deducted from the operating profit of Amazon sellers after achieving compliance. By analyzing the fundamental differences between VAT and corporate income tax, and drawing parallels with European VAT, it highlights the importance of leveraging export tax rebates to reduce costs. The article suggests that companies and operational teams should negotiate to find a cost-sharing solution that balances their interests and achieves mutually beneficial development. This collaborative approach is key to managing compliance expenses effectively and maintaining profitability.

02/02/2026 Customs Knowledge
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Otago NZ Sees Growth in Crossborder Ecommerce

Otago NZ Sees Growth in Crossborder Ecommerce

This article delves into the e-commerce potential of the Otago region in New Zealand's South Island, highlighting its economic diversification, abundant unique products, and rapidly growing e-commerce market. It analyzes the opportunities and challenges faced by cross-border e-commerce businesses. The article provides strategy recommendations for cross-border sellers, including selecting niche products, optimizing logistics, and implementing localized marketing, to help them successfully expand into the New Zealand market. The focus is on practical advice for navigating the local landscape and maximizing returns.

02/02/2026 Logistics Encyclopedia
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Zhejiangs FBA Warehouses Drive Ecommerce Growth

Zhejiangs FBA Warehouses Drive Ecommerce Growth

Zhejiang FBA overseas warehouses are enhancing logistics efficiency and reducing costs through scientific planning and refined operations, providing cross-border e-commerce sellers with more competitive services. Key strategies include: site selection, warehouse layout, equipment configuration, information systems, personnel management, inventory management, transportation strategies, customer service, intelligent upgrades, green logistics, supply chain integration, and talent development. These elements work together to optimize the entire process, ultimately benefiting e-commerce businesses by streamlining their supply chains and improving their overall performance in the global market.

02/02/2026 Warehousing
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Chinagermany Ecommerce Logistics Speed and Key Factors

Chinagermany Ecommerce Logistics Speed and Key Factors

This article comprehensively analyzes the key factors affecting the logistics timeliness of cross-border e-commerce between China and Germany. It details the characteristics and applicable scenarios of major logistics methods such as international express, international dedicated lines, air freight, and sea freight. Furthermore, it explores the positive impact of overseas warehouses on improving logistics efficiency. The aim is to provide valuable logistics solutions and references for cross-border e-commerce sellers, helping them optimize their supply chains and enhance customer satisfaction through faster delivery times.

02/02/2026 Logistics
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Yiwu FBA Ocean Freight Boosts Crossborder Ecommerce Efficiency

Yiwu FBA Ocean Freight Boosts Crossborder Ecommerce Efficiency

This article delves into the value of Yiwu FBA sea freight for cross-border e-commerce, highlighting its advantages in cost reduction and efficiency improvement. It details the service process of Yiwu FBA sea freight and provides key considerations and precautions for selecting service providers. The aim is to assist cross-border e-commerce sellers in better utilizing Yiwu FBA sea freight to achieve business growth. It covers aspects like optimizing shipping routes and understanding customs regulations to maximize the benefits of this logistics solution.

02/02/2026 Logistics
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Exploring DDU and Better Options in Global Trade

Exploring DDU and Better Options in Global Trade

This article delves into the meaning, risks, and alternatives of the DDU (Delivered Duty Unpaid) Incoterm. It analyzes the advantages and disadvantages of DDU, DDP, CIF, FOB, and introduces DAP (Delivered at Place) and DAT (Delivered at Terminal) as new alternative terms in Incoterms 2010. The article emphasizes that when choosing trade terms, both buyers and sellers should comprehensively consider their own circumstances to mitigate trade risks and facilitate the smooth flow of international trade. Careful selection is crucial for optimal risk management and successful transactions.

02/02/2026 Customs Knowledge
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