Amazon Launches Ad Tools to Drive Holiday Sales

Amazon Launches Ad Tools to Drive Holiday Sales

How can Amazon sellers leverage the latest advertising reports to stand out during peak season? This article provides an in-depth analysis of Amazon's new 'Purchases attributed to ads report' and 'Total traffic and invalid traffic report'. It offers practical strategies for ASIN optimization and keyword optimization, helping sellers improve advertising effectiveness and achieve brand growth. By understanding and utilizing these reports, sellers can make data-driven decisions to maximize ROI and boost sales performance during critical shopping periods.

01/06/2026 Logistics Industry Insights
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Nearshoring Boosts Corporate Success As Supply Chains Shift

Nearshoring Boosts Corporate Success As Supply Chains Shift

An AlixPartners report indicates that labor costs, trade regulations, and economic pressures are driving a global supply chain shift towards nearshoring. Key factors include automation technologies, policy incentives, and a focus on total cost of ownership. The United States is leading this trend. Companies need to develop a clear strategy, select appropriate locations, and invest in automation to succeed in this evolving landscape. Nearshoring offers potential benefits in responsiveness and resilience compared to traditional offshoring models.

01/07/2026 Logistics Industry Insights
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Amazon Brands Reduce Tacos Below 10 Via PPC Testing

Amazon Brands Reduce Tacos Below 10 Via PPC Testing

This article delves into the practical experiences of five seven-figure brands in Amazon PPC advertising optimization. Through rigorous testing and experiments, it aims to solve common PPC challenges faced by sellers and achieve a TACoS (Total Advertising Cost of Sales) below 10%. The article provides a detailed analysis of Sponsored Products, Sponsored Brands, and Sponsored Display Ads strategies. Furthermore, it offers recommendations for selecting the best Amazon PPC software to streamline campaign management and improve overall advertising performance.

12/30/2025 Logistics Industry Insights
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Mercado Libre Q3 Growth Highlights Latin America Ecommerce Boom

Mercado Libre Q3 Growth Highlights Latin America Ecommerce Boom

Mercado Libre reported a net revenue of $3.8 billion in Q3, a 69.1% year-over-year increase, significantly exceeding expectations. Growth was driven by its e-commerce and fintech engines, with strong performance in Brazil, Argentina, and Mexico. Total Payment Volume (TPV) and Gross Merchandise Volume (GMV) continued to climb, accompanied by a significant increase in active users. Mercado Libre has already launched its Black Friday promotions and is reminding merchants to pay attention to exchange rate risks.

01/16/2026 Logistics Industry Insights
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Altlichtenwarth Airport Showcases Functional Appeal in Austria

Altlichtenwarth Airport Showcases Functional Appeal in Austria

Altlichtenwarth Airport (LOAR) is a small airport located in Austria, featuring a 500-meter glider runway and providing 125.25 MHz information services, though it does not support METAR data. Despite its limited size, the airport plays a significant role in enhancing local aviation activities and promoting aviation culture.

08/04/2025 Airport Codes
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Istanbuls Hezarfen Airport Emerges As Key Aviation Hub

Istanbuls Hezarfen Airport Emerges As Key Aviation Hub

Hezarfen Airport, located in Istanbul, is an emerging small airport featuring a 2,230-foot runway and good infrastructure, attracting many aviation enthusiasts. Although it does not provide weather observation data, it serves as a solid platform for flight training and scenic tours. The airport's future development prospects are promising.

08/04/2025 Airport Codes
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Nitzana West Airport Becomes Key Israeli Aviation Hub

Nitzana West Airport Becomes Key Israeli Aviation Hub

Nizani Airport, situated in Israel, is a small aerodrome featuring a 4,905-foot asphalt runway. Although there is currently no updated weather data or aviation alerts available, it plays an increasingly significant role in regional air services and may attract more airlines to expand their routes in the future.

08/04/2025 Airport Codes
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ICC Unveils 20222025 Strategy to Empower Smes Globally

ICC Unveils 20222025 Strategy to Empower Smes Globally

Under the strategic framework of the International Chamber of Commerce (ICC) World Chambers Federation (WCF) from 2022 to 2025, the focus is on women's empowerment, global market access, digital transformation, and business sustainability, aiming to enhance the business environment and development capacity of small and medium-sized enterprises (SMEs).

08/05/2025 Logistics Industry Insights
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