Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
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Ohio Tests Truck Platooning for Future Autonomous Transport

Ohio Tests Truck Platooning for Future Autonomous Transport

Ohio is partnering with Peloton Technology to test truck platooning technology on its 'smart highways.' This initiative aims to reduce fuel consumption, improve transportation efficiency, and pave the way for the commercial application of autonomous driving technology. The test results will influence the development of smart transportation in Ohio and potentially across the United States, potentially reshaping the landscape of the logistics industry. The project will explore the feasibility and benefits of connected and automated vehicle technologies in real-world scenarios.

01/19/2026 Logistics
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Pet Industry Sees Surge with 26 Brands Launching 38 New Products

Pet Industry Sees Surge with 26 Brands Launching 38 New Products

The pet market in March saw a surge of new product launches, with brands like Ocean Star and Haisheng Animal Health introducing over 38 innovative items. These new products span food, health supplements, and smart devices, emphasizing natural ingredients, specific functions, emotional management, and intelligent features. The market trend is towards refinement, personalization, and smart technology. Pet owners should make informed choices, paying attention to product ingredients, efficacy, and brand reputation to ensure the health and well-being of their beloved pets.

02/11/2026 Logistics
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Walmart Amazon Drive Supply Chain Automation Surge

Walmart Amazon Drive Supply Chain Automation Surge

Walmart and Amazon are leading the supply chain automation revolution by deploying smart sensors, robots, and artificial intelligence to achieve real-time inventory tracking, cold chain compliance, and process optimization. Other companies are also actively embracing automation technologies to improve efficiency and competitiveness. Supply chain automation has become a reality, and businesses need to actively embrace it to remain competitive in the future. This includes optimizing warehouse management and implementing smart logistics solutions for a more streamlined and efficient operation.

02/04/2026 Warehousing
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Wudeli Flour Leads Chinas Flour Industry in Digital Transformation

Wudeli Flour Leads Chinas Flour Industry in Digital Transformation

Wudeli Flour Handan Company has been selected as a pilot enterprise for digital transformation of SMEs in Handan City. Previously, the company was included in the list of advanced-level smart factories in Hebei Province. The company will continue to deepen the construction of smart factories, play a benchmark leading role, promote regional digital development, and empower the digital upgrade of SMEs. Wudeli aims to leverage its experience to assist other small and medium-sized enterprises in their own digital transformation journeys.

02/05/2026 Logistics Industry Insights
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2025 Shanghai International Express Logistics Exhibition: A Gathering of Smart and Green Logistics

2025 Shanghai International Express Logistics Exhibition: A Gathering of Smart and Green Logistics

The 2025 Shanghai International Express Logistics Exhibition will be held from September 3 to 5 in Shanghai, bringing together leading global companies to focus on smart logistics, green low-carbon solutions, and cross-border supply chains. The event will feature technology showcases and business matchmaking, expecting around 800 exhibitors and nearly 10,000 attendees. It will cover intelligent equipment, digital solutions, and green logistics technologies.

05/30/2025 Logistics
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The Smart Logistics Era Why Cybersecurity Is The Key Guardian Of Supply Chains

The Smart Logistics Era Why Cybersecurity Is The Key Guardian Of Supply Chains

This article explores the importance of cyber security in the logistics industry against the backdrop of rapid digitalization. It discusses how companies can ensure the normal operation of supply chains and data security through robust cyber security measures, addressing various dimensions such as technological developments, strategic significance, and practical applications.

07/23/2025 Logistics
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Guide to Efficient Freight Booking for Businesses

Guide to Efficient Freight Booking for Businesses

This article provides a detailed interpretation of the key information required for freight booking. This includes the origin, destination, mode of transport, responsible party for payment, earliest shipping date, cargo details, container type and size, container quantity, weight per container, and any special cargo information. Mastering this information can prevent ineffective communication and improve logistics efficiency. It is crucial for streamlining the booking process and ensuring smooth transportation of goods.

09/28/2025 Logistics Encyclopedia
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Efficient Invoice Management Tips for Streamlined Finances

Efficient Invoice Management Tips for Streamlined Finances

This article provides a comprehensive guide to bill processing, covering bill download, dispute resolution, payment methods, invoicing and reconciliation email, account inquiry/deduction/currency settings/refund/exchange rate consultation emails, and other information. It also introduces the fast reconciliation function for RMB and USD, aiming to help users manage bills efficiently and conveniently. This feature streamlines the process and saves time by automating reconciliation for these common currencies.

09/28/2025 International Settlement
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Detailed Process of Customs Clearance for LCL Shipping

Detailed Process of Customs Clearance for LCL Shipping

This article focuses on the customs clearance procedures involved in LCL (Less than Container Load) shipping, including the preparation of cargo lists, document submission, duty payment, and customs inspections. Given that LCL shipments involve multiple shippers, the customs clearance process can be complex. It is advisable for shippers to seek assistance from experienced agents to ensure compliance and smooth release. Understanding these steps is crucial for the success of international trade.

11/30/-0001 Logistics Encyclopedia
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