Pet owners often face the challenge of wanting the best for their companions while navigating an overwhelming market of constantly evolving products. This March witnessed a surge of new pet product launches, with major brands introducing innovative solutions to meet increasingly sophisticated pet care needs.
Food Sector: Natural Ingredients, Functional Benefits and Palatability Take Center Stage
Ocean Star : Pure Single-Protein Formula Promotes Digestive Health
Ocean Star launched its Pure Series single-protein pet food in physical stores on March 14. The line emphasizes simplified formulas with 78% fresh meat content and single-protein sources to reduce allergy risks. The product features a 20% fresh meat injection process and a triple digestive support system designed to enhance gut health.
Refine Petfood : High-Pressure Processed Raw Food Combines Safety and Nutrition
Debuting across all channels on March 17, TripePet functional freeze-dried raw food utilizes New Zealand's first H.P.P (High Pressure Processing) technology. This cold pasteurization method eliminates pathogens while preserving nutritional value. The scientifically formulated product supports urinary tract health, joint function, and immunity with single-animal protein recipes.
Mihayo : Low-Temperature Baked and Freeze-Dried Formulas Packed With Functional Nutrients
Launched March 2, Mihayo's new line incorporates five functional nutrient groups including IgG, lactoferrin, and probiotics. Each formula contains easily digestible goat milk powder to reduce protein allergy risks while maintaining high nutritional value through dual freshness-preservation technology.
Pet Run : High-Protein Space-Age Cat Sticks for Optimal Nutrition
The March 9 release on Tmall features cat sticks with over 50% protein content using a raw meat formula enhanced with patented low-temperature enzymatic processing. The product follows an 84:6:5:5 PMR ratio that mimics cats' natural prey model diet while incorporating marine collagen peptides for immune support.
Supplement Market: Emotional Wellbeing and Preventive Care Gain Traction
Hisen Animal Health : Anxiety Relief Supplement Addresses Pet Stress
The early March launch of TranquilPet features bovine colostrum-derived anti-anxiety peptides designed to reduce stress responses without causing drowsiness. This reflects growing awareness of pets' emotional needs as family members.
Smart Products: Technology Enhances Pet Care Convenience
DoNeasy : Smart Feeder With Night Vision Monitoring
The March 23 release combines automated feeding with a wide-angle night vision camera for real-time monitoring. The app-controlled device allows scheduled meals, remote feeding, and photo/video capture while maintaining operation during power or internet outages.
Market Trends: Precision, Personalization and Smart Solutions
The March product wave highlights three key industry directions:
- Precision Nutrition: Formulas now target specific health concerns with single-protein sources and specialized nutrient blends
- Emotional Wellbeing: Supplements address anxiety and stress management alongside physical health
- Connected Care: Smart devices enable remote monitoring and automated care routines
As pet owners increasingly view their companions as family members, product development continues evolving toward human-grade standards in safety, nutritional science, and quality of life enhancement. The market shows no signs of slowing its innovation pace to meet these elevated expectations.