Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Vietnam presents a significant market opportunity, with the younger generation driving consumption. This article analyzes Vietnamese social media platforms and user behavior, revealing the current state and trends of influencer marketing in Vietnam. Through a case study of Tempo APP promotion, it demonstrates the effectiveness of influencer marketing in boosting brand awareness and increasing downloads. This provides valuable insights for brands seeking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Adopt Strategic Tactics to Boost Sales

Amazon Sellers Adopt Strategic Tactics to Boost Sales

The key to successfully launching a new product on Amazon lies in mastering the pace. Quickly accumulate historical weight and sales through high-budget advertising, optimize listing details, and employ a strategy of using automatic campaigns to discover keywords, followed by targeted manual campaigns. Avoid common pitfalls such as blindly following trends and neglecting customer service. Adopting a long-term perspective is crucial for achieving success in the competitive Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Overseas Warehouses Boost Global Ecommerce Efficiency

Overseas Warehouses Boost Global Ecommerce Efficiency

This paper delves into the concept, development history, types, roles, and advantages of overseas warehouses in cross-border e-commerce, while also analyzing the challenges and risks they face. It further examines the core competitiveness of overseas warehouses and forecasts their future development trends towards intelligence, digitalization, globalization, specialization, and ecologicalization. The aim is to provide cross-border e-commerce sellers with a comprehensive and in-depth guide to overseas warehouses.

12/30/2025 Warehousing
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US Rail Freight Rebounds in August on Chemical Intermodal Gains

US Rail Freight Rebounds in August on Chemical Intermodal Gains

US rail freight saw a slight increase in the last week of August, with gains in both carloads and intermodal units. Performance varied across commodity categories. Year-to-date cumulative freight volume also showed growth. This data provides insights into the current economic landscape and can be used for further analysis of freight trends and their impact on the broader economy. The modest uptick suggests continued, albeit uneven, economic activity.

02/04/2026 Logistics
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US Rail Freight Decline Sparks Economic Worries

US Rail Freight Decline Sparks Economic Worries

U.S. rail freight volume and intermodal traffic have declined year-over-year, raising economic concerns. A significant drop in coal shipments is putting pressure on intermodal transportation. It is crucial to monitor these changes in rail freight, address the challenges they present, and capitalize on emerging opportunities. The decline serves as a potential leading indicator of broader economic trends, warranting close observation and strategic planning within the transportation and logistics sectors.

02/04/2026 Logistics
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US Rail Freight Volume Rises Slightly in Late August

US Rail Freight Volume Rises Slightly in Late August

U.S. rail freight saw a slight increase overall, with intermodal transportation experiencing growth. Chemical shipments rose, while petroleum shipments declined. Both total freight volume and intermodal volume increased throughout the year, indicating positive trends in the railway sector and its contribution to the broader economy. This growth suggests a continued reliance on rail for moving goods across the country, particularly for intermodal solutions that integrate rail with other modes of transport.

02/04/2026 Logistics
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Global 3PL Industry Faces Trade and Pandemic Challenges

Global 3PL Industry Faces Trade and Pandemic Challenges

Based on an interview with logistics expert Cathy Morrow Roberson, this article analyzes the impact of trade frictions and the COVID-19 pandemic on the global 3PL industry. It explores shifts in transportation modes, localization trends, and future industry development. The article emphasizes the importance of digital transformation, supply chain visibility, green logistics, and personalized services. It provides valuable insights for 3PL companies to address challenges and seize opportunities.

02/05/2026 Logistics Industry Insights
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Xiaohongshu Shifts Campus Hiring Strategy for 2026 Graduates

Xiaohongshu Shifts Campus Hiring Strategy for 2026 Graduates

Xiaohongshu released the "2026 Campus Recruitment Trends Report," revealing a future where personal experiences and genuine skills are prioritized. Job seekers can showcase their talents and share life experiences to highlight strengths beyond the resume, fostering a mutual connection with HR and alleviating traditional resume anxiety. This shift emphasizes authenticity and allows candidates to demonstrate their unique value proposition, moving away from solely relying on academic achievements and standardized qualifications.

02/05/2026 Logistics Industry Insights
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Putians Crossborder Ecommerce Sets 2026 Export Goals

Putians Crossborder Ecommerce Sets 2026 Export Goals

Putian's cross-border e-commerce is embracing development opportunities. By participating in the Cross-border E-commerce Growth Summit and the Industrial Belt Going Global Empowerment Session, sellers can understand industry trends, learn operational skills, and expand their network, thus standing out in the market competition. This article provides a detailed interpretation of several key activities, helping sellers seize the golden age of cross-border e-commerce in Putian.

02/05/2026 Logistics
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FM Innovation Festival Highlights Creative Process

FM Innovation Festival Highlights Creative Process

Huxiu F&M Innovation Festival unveils its behind-the-scenes operations for the first time, revealing the stories behind the annual theme, visual design, and guest invitations. The event features dialogues on cutting-edge technology and business trends, keynote speeches by prominent guests, and showcases of innovative projects. It aims to deliver professional value and industry insights, helping participants seize innovation opportunities. Join us in Beijing on November 22-23!

02/05/2026 Logistics Industry Insights
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