Imagine standing on Putian's fertile ground, where vibrant industrial clusters meet boundless global market opportunities. Yet the path of cross-border e-commerce is far from smooth, with platform regulations, market trends, and operational strategies presenting complex challenges at every turn. What sellers need is a comprehensive guide to navigate these waters and unlock Putian's e-commerce growth potential.
Putian's Cross-Border E-Commerce Landscape
Putian, renowned for its manufacturing prowess, is riding the wave of cross-border e-commerce. Leveraging robust industrial foundations and sharp market acumen, Putian-based sellers are making their mark in global markets. However, these opportunities come with significant challenges. Facing intensifying competition, evolving platform policies, and diverse overseas market demands, Putian's e-commerce entrepreneurs must continuously innovate and adapt.
2026 Cross-Border E-Commerce Growth Summit
To help local sellers overcome these challenges, Putian will host a series of cross-border e-commerce growth summits. These events bring together industry experts, scholars, and successful sellers to discuss the latest trends, operational strategies, and growth methodologies. Participants can expect to:
- Understand industry trends: Gain insights into platform policies, market demands, and technological innovations to inform strategic planning.
- Acquire practical skills: Learn hands-on techniques for product selection, marketing, logistics, and payment processing to enhance efficiency and reduce costs.
- Expand professional networks: Connect with industry leaders and peers to explore collaboration opportunities.
Putian Industrial Cluster Globalization Initiative
Complementing the growth summits, specialized sessions will focus on helping Putian manufacturers expand globally through e-commerce platforms. These sessions will enable businesses to:
- Master platform-specific regulations and policies for smoother onboarding and store operations.
- Develop cross-border operational competencies across various business functions.
- Access professional service providers to support international expansion.
Key Event Highlights
Putian Industrial Cluster TikTok Globalization Workshop
December 2, 2025 | Organized by Microphone Digital Technology
Focused on leveraging TikTok's short video and live commerce features for global market penetration, with expert guidance on content strategies and monetization.
Multi-Platform US & EU Best-Selling Categories Summit
April 29, 2025 | Organized by CHWANG
Analyzing platform-specific advantages and product selection strategies for American and European markets.
Coupang Merchant Salon - Putian
October 28, 2025 | Organized by Cross-Border Factory
Exploring entry strategies and operational best practices for the Korean e-commerce platform.
TEMU Peak Season Strategy Workshop
October 22, 2025 | Organized by HICUSTOM
Addressing seasonal operational challenges and tariff-related risks for the TEMU platform.
2025 TEMU Full-Model Integration & Seasonal Preparation Conference
August 27, 2025 | Organized by Yunquna
Detailing platform integration processes and seasonal business strategies.
SHEIN City Tour Salon - Putian
November 13, 2025 | Organized by HICUSTOM
Sharing platform-specific growth strategies and operational insights.
Amazon Global Selling Launch Conference
October 19, 2023 | Organized by HICUSTOM
Guiding sellers through global marketplace entry processes and operational fundamentals.
Additional Notable Events
The calendar also features specialized sessions including TEMU's official US/EU best-seller analysis, multi-platform convergence events, and the Putian Home Furnishing Expo.
As Putian's cross-border e-commerce sector enters its golden era, these events provide critical knowledge, skills, and networking opportunities for sellers to differentiate themselves in competitive global markets. Proactive participation and continuous learning will be key to capitalizing on this transformative period.