Jumia Strategies for Growing Mobile Sales in Africa

Jumia Strategies for Growing Mobile Sales in Africa

This article delves into the market opportunities for mobile phone products on the Jumia platform, revealing the strong demand for smartphones among young African consumers and the strategies of Chinese mobile phone brands to seize the market with their high cost-performance ratio. It emphasizes the price sensitivity and the coexistence of feature phones and smartphones in the unique African market. Furthermore, it highlights the new growth points brought by Jumia's refurbished phone category and Tech Week promotions, helping sellers to grasp the first-mover advantage in the African e-commerce market.

01/06/2026 Logistics Industry Insights
Read More
Rwandair Targets Ecommerce Logistics Dominance in East Africa

Rwandair Targets Ecommerce Logistics Dominance in East Africa

RwandAir, an emerging aviation hub in East Africa, is creating value for global trade partners through its flexible network, innovative digital tools, and robust operations. By upgrading its fleet, implementing a digital strategy, and committing to sustainable development, RwandAir is strengthening its market position and contributing to the growth of e-commerce in Africa. The airline's strategic initiatives aim to enhance connectivity and efficiency, positioning Rwanda as a key player in the region's logistics landscape and fostering economic development through increased trade opportunities.

12/30/2025 Airlines
Read More
West Africa Enhances Customs Risk Management During Pandemic

West Africa Enhances Customs Risk Management During Pandemic

Supported by the WCO/JICA joint project, West African Customs administrations continued to enhance their risk management and intelligence analysis capabilities during the pandemic through online training. The MTP project, involving six countries including Benin, aims to cultivate a team of experts proficient in these skills and has made significant progress. By adopting innovative training methods, the project overcame the challenges posed by the pandemic and injected new momentum into customs capacity building in West Africa. The online format allowed for continued learning and development despite travel restrictions and social distancing measures.

01/22/2026 Customs Knowledge
Read More
INAMA Initiative Expands Antiwildlife Trafficking in Africa Asia

INAMA Initiative Expands Antiwildlife Trafficking in Africa Asia

The INAMA project supports customs authorities in nine African and Asian countries, enhancing their capacity to combat illegal wildlife trade through expert support missions. These missions focus on training, legislation, risk management, and action plans. The project promotes international cooperation, improves enforcement capabilities, and protects biodiversity, aiming to build a strong defense against ecological threats. By strengthening customs controls and fostering collaboration, INAMA contributes to the global effort to conserve endangered species and maintain ecological balance.

01/22/2026 Customs Knowledge
Read More
East Africa Enhances Customs Audits Via WCOJICA Training

East Africa Enhances Customs Audits Via WCOJICA Training

The MTP project, a joint initiative between the World Customs Organization (WCO) and the Japan International Cooperation Agency (JICA), has successfully developed a team of customs audit trainers and created regional training materials in East Africa. This initiative has significantly enhanced the region's customs audit capabilities, contributing to trade facilitation and regional economic development. The project's impact lies in its focus on building local expertise and providing tailored resources to address specific challenges within the East African context.

01/26/2026 Customs Knowledge
Read More
WCO Enhances Africa Trade Via Kenya Training Hub

WCO Enhances Africa Trade Via Kenya Training Hub

The World Customs Organization supports the Kenya Regional Training Centre in enhancing customs capacity in East and Southern Africa. This initiative aims to strengthen customs administrations through training and development programs, ultimately contributing to improved trade facilitation, revenue collection, and border security. By fostering regional cooperation and harmonization of customs procedures, the project promotes economic growth and development within the region. The WCO's support is crucial for building sustainable customs capacity and ensuring effective implementation of international standards.

01/26/2026 Customs Knowledge
Read More
East Africa Boosts Trade with Regional Audit Collaboration

East Africa Boosts Trade with Regional Audit Collaboration

With the support of the WCO/JICA joint project, the tax authorities of the five East African countries launched a senior trainer program for Post Clearance Audit (PCA) to enhance regional PCA capabilities and promote trade facilitation. By establishing a network of experts, improving training capabilities, and developing cooperation plans, customs administrations in East Africa will strengthen cooperation, address challenges, and contribute to regional economic development. The initiative aims to build a sustainable framework for PCA expertise and collaboration within the East African Community.

01/26/2026 Customs Knowledge
Read More
West Africa Enhances Risk Management with WCOJICA Initiative

West Africa Enhances Risk Management with WCOJICA Initiative

The WCO/JICA Joint Project successfully completed a Master Trainer Program in West Africa, training 18 experts in risk management and intelligence analysis for customs administrations in six countries, including Benin and Burkina Faso. Through working groups, regional training material development, and virtual training, the project significantly enhanced customs risk management capabilities in the West African region and promoted regional cooperation and sustainable development. The WCO and JICA will continue to support customs capacity building in West Africa.

01/30/2026 Customs Knowledge
Read More
WCO JICA Enhance Customs Training in Southern Africa

WCO JICA Enhance Customs Training in Southern Africa

The World Customs Organization (WCO) and Japan International Cooperation Agency (JICA) joint project successfully held the second working group activity in Mozambique. The aim was to enhance customs valuation capabilities in five Southern African countries and promote regional trade facilitation. The activity focused on improving training skills, with experts sharing experiences and participants actively engaging. This laid the foundation for building a high-quality trainer pool and improving the regional training system.

01/30/2026 Customs Knowledge
Read More
West Africa Launches Etransit System to Enhance Trade

West Africa Launches Etransit System to Enhance Trade

With the support of the World Customs Organization, Customs administrations of five West African countries (Burkina Faso, Côte d'Ivoire, Mali, Senegal, and Togo) have launched the development of an electronic transit messaging system. This initiative aims to simplify cross-border transit procedures by standardizing data and sharing information, thereby improving regional trade efficiency and promoting the effective implementation of the Trade Facilitation Agreement. The system is expected to inject new impetus into the economic development of the West African region.

02/02/2026 Customs Knowledge
Read More