Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Toyota Material Handling and Raymond Merge to Lead North American Market

Toyota Material Handling and Raymond Merge to Lead North American Market

Toyota Material Handling and Raymond Corporation announced their integration as Toyota Material Handling North America (TMHNA). This aims to leverage the strengths of both companies to improve R&D, sales, service, and supply chain efficiency, ultimately better serving customers and driving the North American material handling market forward. Following the integration, both brands will maintain independent operations, ensuring customers benefit from more comprehensive solutions and continued support from their trusted partners.

01/15/2026 Logistics
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Lowes Guide Aids Crossborder Sellers in North American Home Improvement Market

Lowes Guide Aids Crossborder Sellers in North American Home Improvement Market

Lowe's is a leading home improvement retailer in North America, boasting a vast brick-and-mortar network and a wide array of products. This article provides an overview of Lowe's, highlighting its market advantages and product selection strategies. It aims to offer insights and guidance for cross-border e-commerce sellers looking to tap into the lucrative North American home improvement market, helping them to succeed in this space.

01/16/2026 Logistics Industry Insights
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South Sudans Banking Sector Faces Challenges in International Remittances Alternative if Focus Is Broader banks Struggle to Facilitate Remittances in South Sudan

South Sudans Banking Sector Faces Challenges in International Remittances Alternative if Focus Is Broader banks Struggle to Facilitate Remittances in South Sudan

The article provides information on the branches of the Central Bank of South Sudan and a guide to SWIFT codes. It emphasizes the importance of using the headquarters' SWIFT code for international remittances and advises consulting the bank for accurate branch information to ensure the safety and timely arrival of funds.

09/11/2025 International Settlement
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Guide to Cochabamba Airport Bolivias Key Aviation Hub

Guide to Cochabamba Airport Bolivias Key Aviation Hub

This article provides a detailed overview of the Cochabamba Airport (CBB) in Bolivia, including its three-letter code, geographical location, and significance, along with information on nearby airports. It also offers practical tips for finding airport codes and useful air transport tools. The aim is to enhance understanding of Bolivian air transport and facilitate travel or air freight operations. It serves as a helpful resource for navigating air travel within Bolivia and understanding the importance of Cochabamba's airport within the national air transport network.

09/29/2025 Airport Codes
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Zhengzhou To Europe Cargo Route Officially Launched Enhancing Logistics Efficiency In Central China

Zhengzhou To Europe Cargo Route Officially Launched Enhancing Logistics Efficiency In Central China

Zhengzhou Xinzheng International Airport recently launched a new freight route connecting Zhengzhou, Moscow, and Frankfurt, enhancing logistics links between Henan and Europe. On the inaugural flight, a total of 180 tons of import and export goods were transported. There are plans to increase flight frequency in the future to improve logistics efficiency in the central region and support regional economic development.

07/22/2025 Logistics
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Mastering The Essential Knowledge For Exporting Dangerous Goods To Keep Your Cargo Safe

Mastering The Essential Knowledge For Exporting Dangerous Goods To Keep Your Cargo Safe

This article consolidates core knowledge and trending topics on hazardous material exports, assisting foreign trade professionals in understanding correct handling and compliance requirements. Whether it involves declaration, packaging, or labeling, the platform offers extensive information and practical advice. Users are encouraged to share experiences and pose questions to collectively enhance the safety and efficiency of hazardous material exports.

07/17/2025 Logistics Encyclopedia
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Chinese Cargo Owners Unite Against Maersks Seal Fee Spark Controversy in Shipping Industry

Chinese Cargo Owners Unite Against Maersks Seal Fee Spark Controversy in Shipping Industry

Chinese cargo owners have united to protest against Maersk over disputes regarding sealing fees, marking a significant shift in foreign trade companies' response to unreasonable charges. Three major associations in Xiamen have strongly condemned Maersk's actions, urging for the protection of cargo owner rights and greater industry transparency. This issue transcends mere fee disputes, as it holds profound implications for the future development of the maritime shipping industry.

07/28/2025 Logistics
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Key Facts About VGM in Air Freight for Shippers

Key Facts About VGM in Air Freight for Shippers

This article provides an in-depth analysis of VGM (Verified Gross Mass) requirements in international air freight, clarifying that VGM declaration is not mandatory for air transport. However, it emphasizes the importance of accurate gross weight information. The paper also details the key differences in VGM requirements between air and sea freight and offers practical considerations for combined sea-air transport. The aim is to help readers avoid unnecessary document submissions and ensure a smooth air freight process by understanding the nuances of weight verification in different transport modes.

01/15/2026 Logistics Encyclopedia
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