7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
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Key Tools for Global Ecommerce Growth Email and Keywords

Key Tools for Global Ecommerce Growth Email and Keywords

This article focuses on tools commonly used by cross-border e-commerce sellers in EDM marketing and SEO optimization, including email verification, email tracking, and keyword analysis tools. By introducing foreign trade email tools and keyword analysis tools, it aims to help sellers accurately reach potential customers, track email performance, and discover high-potential keywords. The ultimate goal is to improve marketing effectiveness and product competitiveness, leading to increased sales performance. This will allow sellers to optimize their campaigns and improve their overall ROI.

01/04/2026 Logistics Industry Insights
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Guide to Selecting Profitable US or European Ecommerce Markets

Guide to Selecting Profitable US or European Ecommerce Markets

Struggling with choosing a location for your foreign trade independent website? This article provides an in-depth analysis of the European and American markets, covering user profiles, industry trends, and product selection strategies to help you pinpoint your target and tap into high-profit markets. The US market is mature and diverse, while the European market offers unlimited potential. Finding the best fit for your business is key to success. Learn how to navigate these markets and make informed decisions for your independent website.

12/31/2025 Logistics Industry Insights
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Guide to Managing Amendment Risks in Air Freight

Guide to Managing Amendment Risks in Air Freight

This article provides an in-depth analysis of amendment operations in international air freight, detailing how to mitigate risks across three stages: pre-prevention, in-process operation, and post-event closure. It emphasizes the importance of document verification, fee confirmation, and process compliance. The goal is to offer foreign trade practitioners a practical guide to ensure smooth customs clearance. By focusing on proactive measures, careful execution, and thorough follow-up, this guide aims to minimize errors and delays associated with air freight amendment requests.

01/15/2026 Logistics Encyclopedia
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SEO Strategies Boost Export Business Sales Conversions

SEO Strategies Boost Export Business Sales Conversions

This article emphasizes that foreign trade companies should view SEO as a core website operation system aligned with business goals. It highlights the importance of strengthening website foundations, optimizing content strategies, prioritizing multilingual localization, building off-site reputation, and establishing clear conversion paths. By continuously optimizing through data-driven insights, companies can transform their official website into a stable asset for acquiring customers in overseas markets. The focus should be on a holistic approach to SEO, ensuring the website effectively attracts and converts international customers.

01/15/2026 Logistics Industry Insights
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Zhengou International Freight Train: A New Channel for Promoting the

Zhengou International Freight Train: A New Channel for Promoting the "belt and Road" Initiative

Since its launch in 2013, the Zhengzhou-Europe international freight train has become a vital logistics corridor connecting China's central region with European markets. After a 16-day journey, the train safely arrives in Germany and has established distribution hubs in over 50 cities, significantly enhancing logistics efficiency. Additionally, by utilizing an international multimodal transport model, the train can quickly deliver goods transshipped from Japan and South Korea, facilitating smooth international trade and presenting a promising outlook.

10/21/2023 Logistics
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Latin American Tax Program Enhances Leadership Compliance

Latin American Tax Program Enhances Leadership Compliance

The advanced course on Tax and Customs Administration successfully held its third and fourth editions in Guatemala, providing strategic skills and tools to senior tax and customs officials from Central and South America. Jointly launched by the IMF, the Spanish Institute for Fiscal Studies, and the WCO, the course aims to enhance tax and customs administration and facilitate trade in the region. The upcoming fifth edition will continue to focus on modern management skills and leadership development.

01/16/2026 Customs Knowledge
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China Southern Launches Dualpreinspection Crossborder Cargo Station

China Southern Launches Dualpreinspection Crossborder Cargo Station

China Southern Airlines Logistics has launched the first 'Double Pre-Clearance' cargo station in the Guangzhou Baiyun Airport Free Trade Zone. This facility integrates civil aviation security and customs inspection, significantly improving cargo clearance efficiency and promoting the development of cross-border logistics in the Guangdong-Hong Kong-Macau Greater Bay Area.

08/04/2025 Logistics
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Transpacific Freight Surge Strains Firms As Tariffs Shift

Transpacific Freight Surge Strains Firms As Tariffs Shift

Recent changes in China-U.S. trade policies have led to a dramatic increase in trans-Pacific freight volume, causing concerns among surveyed small and medium-sized enterprises. Despite a recovery in the market, container shipping rates continue to rise, and foreseeable policy adjustments pose challenges for the future of the shipping market.

05/30/2025 Logistics
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Shenzhen Port: A Vital Hub Connecting China And The World

Shenzhen Port: A Vital Hub Connecting China And The World

Shenzhen Port, located in Guangdong Province, is a crucial container port in southern China, with a steady increase in cargo and container throughput in recent years. Equipped with a modern navigation management system, it ensures safe and efficient vessel operations. Its developed transportation network fosters the integration of regional economy and international trade.

07/18/2025 Port Encyclopedia
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