Makukus Tiktok Shop Success Dominates Philippines Baby Market

Makukus Tiktok Shop Success Dominates Philippines Baby Market

Mom and baby brand Makuku achieved a 900% growth in the Philippines TikTok Shop by selecting the right niche, leveraging influencer marketing to drive traffic, and utilizing live commerce for efficient conversion, all while capitalizing on TikTok Shop platform support. Their key strategies include collaborating with local influencers, expanding product categories, carefully selecting influencers, and implementing pre-live traffic generation, in-live interaction, and pre-promotion for platform mega sales events. These tactics contributed significantly to their success in the Southeast Asian market.

Crossborder Ecommerce Logistics Grow in Southeast Asia Middle East

Crossborder Ecommerce Logistics Grow in Southeast Asia Middle East

This paper delves into the characteristics of cross-border e-commerce logistics in Southeast Asia and the Middle East. It provides recommendations for diversified channel selection, including sea freight, international express, dedicated line logistics, and overseas warehouses. Furthermore, it proposes mitigation strategies for risks such as customs clearance, price competition, and address irregularities, aiming to assist sellers in achieving success in these emerging markets.

02/04/2026 Logistics
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Boeing Predicts Global Air Cargo Traffic to Double by 2043 Amid Asian Growth

Boeing Predicts Global Air Cargo Traffic to Double by 2043 Amid Asian Growth

Boeing forecasts that global air cargo traffic will double by 2043, with an average annual growth of 4%, driven primarily by the Asian market. The report highlights e-commerce, supply chain reshaping, and emerging market demand as key growth factors. Airlines should focus on the Asian market, optimize operations, and address challenges to capitalize on the opportunities. The projected increase underscores the importance of strategic planning and investment in infrastructure to meet the evolving needs of the air cargo industry in the coming decades.

Douyins Interestbased Ecommerce Challenges Traditional Retail Models

Douyins Interestbased Ecommerce Challenges Traditional Retail Models

Interest-based e-commerce, exemplified by Douyin (TikTok), is challenging the traditional shelf-based e-commerce model. While interest-based e-commerce can rapidly increase GMV, it faces profitability challenges. E-commerce platforms are exhibiting a diversified development trend. Douyin, while focusing on interest-based e-commerce, is also strengthening its shelf-based e-commerce capabilities. In the future, interest-based and shelf-based e-commerce are likely to coexist in the long term, catering to different consumer needs and shopping behaviors.

SE Asia Ecommerce Traffic Slips Can Independents Revive Growth

SE Asia Ecommerce Traffic Slips Can Independents Revive Growth

Southeast Asia's e-commerce market faces declining traffic, making independent websites a new option. Sellers need to focus on product selection and traffic acquisition, understand market demands, and leverage social media marketing. Localization, mobile optimization, logistics, and customer service are crucial for success. Building a strong brand presence and offering unique value propositions are also important to stand out in the competitive landscape and attract loyal customers in the long run.

Tokopedia Expands Into Indonesias Muslim Lifestyle Sector

Tokopedia Expands Into Indonesias Muslim Lifestyle Sector

Indonesian e-commerce giant Tokopedia launched Tokopedia Salam, a Muslim-focused channel offering Halal-certified products, Islamic financial services, and charitable donations. Future plans include the introduction of Hajj pilgrimage packages. This move aims to cater to the consumption needs of Indonesia's large Muslim population and capitalize on the growing trend of Southeast Asia's tech startup ecosystem. By launching this channel, Tokopedia seeks to gain a competitive advantage in the market.

Robotics Transform Ecommerce Fulfillment in Industry Shift

Robotics Transform Ecommerce Fulfillment in Industry Shift

Project Verte partnered with 6 River Systems to deploy Chucks robots in Atlanta, aiming to improve fulfillment efficiency and handle peak order volumes. This deployment also serves as a showcase center in the Southeast region, demonstrating the capabilities of robotic automation in e-commerce warehousing and fulfillment. The collaboration highlights the growing trend of leveraging robotics to optimize warehouse operations and meet the increasing demands of online retail.

01/27/2026 Logistics
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Xunfeng Iot Advances Smart Warehousing for Crossborder Ecommerce

Xunfeng Iot Advances Smart Warehousing for Crossborder Ecommerce

Xunfeng IoT builds a cross-border e-commerce service ecosystem based on its overseas warehouses in the US, China and Southeast Asia, integrated with IT systems. Through self-operated overseas warehouses and automated facilities, it provides services such as dropshipping and warehousing logistics transshipment. Xunfeng IoT is committed to providing cross-border merchants with high-quality, high-efficiency, and low-cost one-stop intelligent warehousing logistics and supply chain solutions.

01/26/2026 Warehousing
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Global DTC Marketing Trends and Strategies for 2026

Global DTC Marketing Trends and Strategies for 2026

The "2026 Global DTC Independent Site Marketing Insights Report" reveals emerging trends in global independent site marketing. It highlights the rising cost of traffic, pushing brands to focus on cultivating deeper brand awareness. Western Europe is mature but requires localized operations, North America is influenced by policies, and Southeast Asia is dominated by platform e-commerce. Beauty & personal care and health supplements show strong performance, with content commerce and contextual storytelling being key drivers for growth. This report offers valuable insights for businesses navigating the evolving landscape of DTC independent site marketing.