Google Ads Should Brands Use Search Partners

Google Ads Should Brands Use Search Partners

In Google Ads, selecting "Search Network Partners" expands ad reach to platforms like YouTube. It's recommended to A/B test this setting to determine its effectiveness. Monitor performance and optimize based on the results to maximize return on investment. This allows you to understand if the expanded reach translates into valuable conversions and improved campaign performance compared to targeting only Google Search.

Airlines Use Weather Forecasts to Reduce Flight Delays

Airlines Use Weather Forecasts to Reduce Flight Delays

Airlines face various weather challenges, and combining accurate mid-term weather forecasts with real-time meteorological tools can help them proactively adjust routes, reduce flight delays, and enhance overall operational efficiency. For instance, Breeze Airways successfully navigated two typhoons in 2024 using these meteorological tools, highlighting the importance of proactive weather planning.

08/07/2025 Logistics
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China Eases Import Rules for Nonspecial Use Cosmetics

China Eases Import Rules for Nonspecial Use Cosmetics

This article uses an example of the filing certificate for imported non-special use cosmetics as a basis to provide a detailed interpretation of the filing process, required documents, key considerations, and other crucial information. It aims to help companies successfully complete the filing process and legally enter the Chinese market. The article also emphasizes the importance of ongoing compliance and information updates after the filing is completed, ensuring continued adherence to regulations.