Fitness Brand Shefit Sues Competitors Over Trademark Violations

Fitness Brand Shefit Sues Competitors Over Trademark Violations

BSF Law is representing Shefit athletic apparel in trademark and patent enforcement actions, case number 24-cv-61310. Shefit holds multiple US trademarks and patents (patent number 8932104). Cross-border sellers should be aware of the risk of infringement and strengthen their product selection review process to avoid unnecessary legal disputes. It is crucial to conduct thorough due diligence to ensure compliance with intellectual property rights and mitigate potential liabilities associated with selling products that may infringe upon existing trademarks or patents.

02/03/2026 Customs Knowledge
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Amazon Suspends More Sellers in Brand Policy Crackdown

Amazon Suspends More Sellers in Brand Policy Crackdown

On September 23rd, Amazon conducted another large-scale account suspension, impacting tens of thousands of sellers, primarily due to brand association. This report delves into various association types, including multi-store authorization, malicious follow-selling, whitelisting, and service provider registration. It offers appeal strategies tailored to different scenarios. Emphasizing the importance of compliant operations, the report advises sellers to adopt a single-store, single-brand model, ensure verifiable legal entity information, self-register trademarks, and standardize operations to navigate increasingly stringent platform rules.

02/04/2026 Logistics Industry Insights
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Amazon Sellers Face Brand Abuse Crisis Reinstatement Tips

Amazon Sellers Face Brand Abuse Crisis Reinstatement Tips

This article provides an in-depth analysis of the "brand abuse" issue on Amazon, revealing characteristics of high-risk sellers. It offers a detailed checklist of appeal materials and emphasizes the importance of compliant operations. Sellers should be wary of lawyer risks, standardize brand authorization, and avoid misusing complaint tools. Addressing the problem at its source is crucial for resolving crises and achieving sustainable growth. By understanding and preventing brand abuse, sellers can protect their businesses and maintain a positive standing on the Amazon platform.

02/04/2026 Logistics Industry Insights
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AI Reshapes Brand Visibility Strategies and Future Growth

AI Reshapes Brand Visibility Strategies and Future Growth

In the age of AI, brand visibility is influenced by videos, mentions, and search results. Traditional SEO has limited impact due to varying AI recognition logics. Businesses should prioritize content and interaction, collaborating with AI platforms to enhance their visibility. This involves creating engaging content that resonates with AI algorithms and fostering meaningful interactions that boost brand presence. By understanding and adapting to the evolving AI landscape, companies can effectively increase their brand's visibility and reach their target audience.

02/05/2026 Logistics Industry Insights
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XX Brand Boosts Trust Amid Vietnam Production Hurdles

XX Brand Boosts Trust Amid Vietnam Production Hurdles

The XX brand faced a return crisis in Vietnam with a million-dollar order after two unsuccessful repair attempts. Investigation revealed the root cause: a newly added galvanized protective sheet was incompatible with the local environment. The brand adopted a two-pronged approach, optimizing material and providing a removal solution. This ultimately restored customer trust and resolved the crisis. This incident highlights the importance of maintaining established customer relationships and the critical need for product localization to ensure compatibility with local conditions.

02/05/2026 Logistics Industry Insights
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Factorydirect Shopping Rises As Consumers Avoid Brand Markups

Factorydirect Shopping Rises As Consumers Avoid Brand Markups

Tired of overpriced online shopping disappointments? Discover the new "Factory Direct" model: connecting directly with source factories through private communities, eliminating intermediaries and offering similar or even higher quality goods at lower prices. Embrace rational consumption, say goodbye to brand premiums, and embark on your high-value shopping journey. This approach empowers consumers to make informed decisions and prioritize quality and value over brand names, fostering a more sustainable and cost-effective shopping experience.

02/05/2026 International Settlement
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Instagram Strategies Boost Brand Growth in Western Markets

Instagram Strategies Boost Brand Growth in Western Markets

This article delves into eight key strategies for driving traffic to the European and American markets on Instagram. These include precise market positioning, crafting a compelling brand image, high-quality visuals, effective hashtag usage, strategic account nurturing, engagement, influencer collaborations, and data-driven strategy optimization. The aim is to help brands establish a strong presence on Instagram, accurately reach their target audience, and ultimately achieve commercial growth.

02/05/2026 Logistics Industry Insights
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Strategies for Building Brand Equity to Drive Growth

Strategies for Building Brand Equity to Drive Growth

Brand equity is the intangible value a company accumulates in consumers' minds, influencing purchase decisions, loyalty, and pricing. It comprises brand awareness, perception, associations, and assets, built through delivering quality experiences, clear information, emotional connection, social identification, and consistency. Apple, Fenty Beauty, and Stanley are positive examples, while Volkswagen and Goldman Sachs represent negative cases. Brand equity is the cornerstone of a company's sustainable development.

02/05/2026 Logistics Encyclopedia
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AFS Logistics Expert Analyzes Freight Industry Challenges

AFS Logistics Expert Analyzes Freight Industry Challenges

The 'Logistics Management' podcast features AFS Logistics expert Tom Nightingale discussing challenges and opportunities in the freight logistics market. Topics include peak season outlook, capacity rates, nearshoring, and the impact of the Baltimore bridge collapse. Nightingale advises businesses to plan ahead, diversify their supply chains, and leverage technology for optimized management. He emphasizes proactive strategies to mitigate risks and capitalize on emerging trends in the evolving logistics landscape, ultimately ensuring greater resilience and efficiency in their operations. This includes exploring alternative sourcing options and streamlining processes.

01/15/2026 Logistics Industry Insights
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Freight Logistics Expert Discusses Supply Chain Challenges

Freight Logistics Expert Discusses Supply Chain Challenges

The 'Logistics Management' podcast features Tom Nightingale from AFS Logistics, providing in-depth insights into the freight logistics market. The episode focuses on key topics such as peak season outlook, capacity rates, nearshoring, and the impact of the Baltimore bridge collapse, offering valuable market analysis and response strategies. Drawing upon his extensive industry experience, Tom Nightingale helps businesses capitalize on market opportunities, optimize operational efficiency, and enhance their logistics competitiveness. This episode provides actionable intelligence for navigating the complexities of the current freight landscape.

01/15/2026 Logistics Industry Insights
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