Datadriven Strategies Boost Nigerian Sales Through Referrals

Datadriven Strategies Boost Nigerian Sales Through Referrals

This article analyzes a $50,000 order in Nigeria, dissecting the data logic and strategies behind a successful customer referral. It emphasizes data-driven customer profiling, mutually beneficial partnerships, and the importance of comprehensive communication. The case highlights how a detailed customer profile, built on existing data, allowed for targeted referrals. Furthermore, it underscores the need for transparent and mutually beneficial relationships with referring customers. Finally, the article proposes using data analysis and strategy optimization to continuously improve conversion rates, ensuring sustainable growth through referrals.

01/23/2026 International Settlement
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AI Enhances Customs Fraud Detection Curbing Tax Evasion

AI Enhances Customs Fraud Detection Curbing Tax Evasion

The DATE neural network model, developed by the World Customs Organization (WCO), leverages a dual attention mechanism and tree-aware embedding techniques to effectively identify potential customs fraud transactions and improve inspection efficiency. Successfully piloted in Nigeria and open-sourced for use by customs administrations worldwide, this model has the potential to become a new tool in combating cross-border tax evasion. It offers a data-driven approach to detecting irregularities and enhancing risk assessment in international trade, ultimately contributing to fairer and more secure global commerce.

01/27/2026 Customs Knowledge
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West Africa Customs Seminar Advances Gender Equality in Trade

West Africa Customs Seminar Advances Gender Equality in Trade

The World Customs Organization (WCO) held a high-level Gender Equality and Diversity (GED) seminar in Nigeria, empowering customs administrations from four West African countries. By raising awareness of gender mainstreaming, focusing on gender and security issues, and utilizing the GEOAT tool, the seminar assisted customs departments in developing and implementing GED action plans. The aim is to promote trade security, inclusive development, and address the challenges faced by women in cross-border trade. This initiative strengthens customs capacity to better serve all members of society.

01/30/2026 Customs Knowledge
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