Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibaba.com utilizes off-platform traffic generation through social media, search engines, apps, and email marketing to overcome traffic bottlenecks. However, the accuracy of this traffic is often lower, and new buyers may lack familiarity with the platform, requiring merchants to provide prompt support. This paper analyzes the advantages and disadvantages of off-platform traffic acquisition and proposes strategies for merchants to convert this traffic into actual orders, ultimately boosting sales and improving customer engagement on Alibaba.com.

12/30/2025 Logistics Industry Insights
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Air Freight Rates Fluctuate Amid Seasonal Demand Shifts

Air Freight Rates Fluctuate Amid Seasonal Demand Shifts

International air freight prices are significantly affected by supply and demand during peak and off seasons, with fluctuations ranging from 30% to 100%. Peak season is concentrated from August to December, peaking in October and November. Off-season usually occurs in January-February and June-July. Core routes, surcharges, cargo specifications, and booking methods all influence prices. It is recommended to plan ahead, choose flexibly, optimize packaging, purchase insurance, and seek professional advice to cope with market volatility.

01/30/2026 Logistics Encyclopedia
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Hangzhou Airport Bonded Zone Enhances Readiness with Staff Training

Hangzhou Airport Bonded Zone Enhances Readiness with Staff Training

Hangzhou Comprehensive Bonded Zone Airport Area held business knowledge training to improve management and service efficiency and help enterprises operate in a standardized manner, fully preparing for the upcoming sealed-off operation. The training content covered policy interpretation and practical guidance, strengthening regional collaboration and empowering Hangzhou's high-quality development of an open economy. This initiative ensures the zone is ready for efficient and compliant operations under the new sealed-off management system, fostering a robust business environment.

01/30/2026 Customs Knowledge
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CMA CGM Adjusts Strategy Over New US Port Fees

CMA CGM Adjusts Strategy Over New US Port Fees

French shipping giant CMA CGM is restructuring its global fleet to avoid new U.S. port fee regulations. The company plans to invest $20 billion in the U.S. to strengthen its market competitiveness. Despite facing challenges from the U.S.-China trade war, CMA CGM maintains a positive outlook, anticipating a rebound in trade activity.

08/06/2025 Logistics Industry Insights
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Guide to Customs Inspection Fees for Importers

Guide to Customs Inspection Fees for Importers

Customs inspection fees are costs that importers must bear when their goods are checked, typically ranging from $80 to $1,000. Understanding this fee and budgeting accordingly can help importers avoid financial pressure and improve trade efficiency. Choosing a professional freight forwarder will better manage the customs clearance process and reduce potential costs.

08/05/2025 Customs Knowledge
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Customs Broker Fees Understanding Declaration Amendment Costs

Customs Broker Fees Understanding Declaration Amendment Costs

This article analyzes the composition of customs declaration amendment fees. Customs itself doesn't charge amendment fees, but customs brokers may levy service fees for labor costs, typically ranging from 300 to 600 RMB. Responsibility for the error is a key factor influencing the fee. Avoiding mistakes is crucial for effective cost control.

08/23/2025 Customs Knowledge
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Freight Forwarding Industry Seeks Ways to Streamline Operations

Freight Forwarding Industry Seeks Ways to Streamline Operations

This article provides an in-depth analysis of common and challenging issues in freight forwarding practice, including customs clearance and loading, short-shipment operations, mobile home declaration, port entry after cut-off, booking entrustment, customs declaration after cut-off, and the overall shipping process. It aims to offer clear operational guidance and risk avoidance strategies for freight forwarding professionals, helping to improve work efficiency and reduce operating costs. The analysis covers practical solutions and best practices for navigating these complex procedures.

08/23/2025 Logistics Encyclopedia
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