Amazon Sellers Use Offplatform Traffic to Improve Rankings

Amazon Sellers Use Offplatform Traffic to Improve Rankings

This article delves into how new Amazon products can rapidly improve their organic keyword ranking to the top three pages through off-Amazon traffic. It details the strategies, steps, and precautions for off-Amazon promotion, emphasizing the importance of stable traffic, conversion rate optimization, ranking control, and price advantages. The aim is to help sellers overcome traffic bottlenecks and create best-selling products. The article provides practical guidance on leveraging external sources to boost visibility and drive sales on Amazon.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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Kaytas Wins Trademark Case Bolstering Pet Nutrition Brands

Kaytas Wins Trademark Case Bolstering Pet Nutrition Brands

Guangdong Zhongchong's "Ketascade" pet nutritional products were subjected to trademark infringement through "scratch-off code sales." The company successfully defended its rights through legal channels. This case highlights the harm that "scratch-off code" chaos poses to brands and consumers. It provides a reference for brand protection in the pet nutritional product industry, emphasizing the importance of strengthening intellectual property protection, establishing a comprehensive traceability system, and actively defending rights. The aim is to build a healthy and orderly market environment.

01/23/2026 Logistics Industry Insights
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Fedex Freight Names Smith and Martin to Lead LTL Spinoff

Fedex Freight Names Smith and Martin to Lead LTL Spinoff

FedEx Freight is slated to be spun off in June 2026, with Smith appointed as CEO and Martin as Chairman. The spin-off aims to improve efficiency and unlock value for shareholders. However, the newly independent company will likely face challenges related to operational costs and the transition process. The separation is intended to allow FedEx Freight to operate more nimbly and focus on its core less-than-truckload business, but careful management will be crucial to ensure a smooth and successful transition.

01/20/2026 Logistics Industry Insights
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Global Air Freight Faces Delays from Customs Cutoff Times

Global Air Freight Faces Delays from Customs Cutoff Times

This article provides an in-depth analysis of the differences between cut-off time and customs clearance cut-off time in international air freight. It clarifies their target audience, operational purposes, chronological order, and the consequences of delays. Furthermore, it elaborates on the obligations of different responsible parties. Understanding these crucial time-sensitive nodes helps prevent cargo delays and ensures the smooth operation of international air freight. Mastering these key timelines is crucial for avoiding delays and ensuring successful international air transport.

01/29/2026 Logistics Encyclopedia
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Guide to Costsaving Ocean Bill of Lading Amendments

Guide to Costsaving Ocean Bill of Lading Amendments

This article provides a detailed interpretation of the process, costs, and precautions for amending ocean bills of lading. It offers practical guidance for different scenarios, such as before/after the cut-off date and original/telex release, helping you efficiently handle B/L information errors and avoid extra costs and customs clearance delays. Key takeaways: Free amendment before the cut-off date, ensure all changes are made at once, insure returned original B/Ls, and strictly match L/C settlement requirements.

02/06/2026 Document Interpretation
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CMA CGM Adjusts Strategy Over New US Port Fees

CMA CGM Adjusts Strategy Over New US Port Fees

French shipping giant CMA CGM is restructuring its global fleet to avoid new U.S. port fee regulations. The company plans to invest $20 billion in the U.S. to strengthen its market competitiveness. Despite facing challenges from the U.S.-China trade war, CMA CGM maintains a positive outlook, anticipating a rebound in trade activity.

08/06/2025 Logistics Industry Insights
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Guide to Customs Inspection Fees for Importers

Guide to Customs Inspection Fees for Importers

Customs inspection fees are costs that importers must bear when their goods are checked, typically ranging from $80 to $1,000. Understanding this fee and budgeting accordingly can help importers avoid financial pressure and improve trade efficiency. Choosing a professional freight forwarder will better manage the customs clearance process and reduce potential costs.

08/05/2025 Customs Knowledge
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Customs Broker Fees Understanding Declaration Amendment Costs

Customs Broker Fees Understanding Declaration Amendment Costs

This article analyzes the composition of customs declaration amendment fees. Customs itself doesn't charge amendment fees, but customs brokers may levy service fees for labor costs, typically ranging from 300 to 600 RMB. Responsibility for the error is a key factor influencing the fee. Avoiding mistakes is crucial for effective cost control.

08/23/2025 Customs Knowledge
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