Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon has launched two new ad placements, "Picks from Amazon Influencers" and "Explore & Learn," signaling a significant upgrade in content marketing and influencer marketing on the platform. Sellers should optimize their listings, join the Amazon Influencer Program, prepare high-quality creative assets, and closely monitor Amazon announcements to seize the opportunity to acquire high traffic at a lower cost. These new features offer sellers a chance to leverage influencer endorsements and educational content to drive sales and increase brand visibility within the Amazon ecosystem.

02/03/2026 Logistics Industry Insights
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Amazon Revamps FBA Storage Rules With Paid Capacity IPI Changes

Amazon Revamps FBA Storage Rules With Paid Capacity IPI Changes

Amazon may introduce a paid storage capacity policy, reforming restock limits and storage volume. The IPI score assessment frequency will increase, with storage limits updated monthly. Sellers need to optimize inventory management, improve their IPI score, and utilize the Storage Limit Manager flexibly. Diversifying storage options is also a viable strategy to cope with these changes. This includes exploring alternative warehousing solutions to mitigate potential restrictions and ensure smooth operations within the Amazon ecosystem.

01/04/2026 Logistics
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Auckland Port Sees Steady Increase in Container Throughput for May

Auckland Port Sees Steady Increase in Container Throughput for May

Oakland Port maintained stable container throughput in May at 187,389 TEUs, showing a slight year-on-year decrease but a month-on-month increase. Export loads rose 4% monthly and 8.7% annually, driven by agricultural and refrigerated cargo. Despite lower empty container movements, overall operations remained unaffected. The port noted global trade uncertainties haven't weakened core demand resilience.

06/23/2025 Logistics
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Ebay Sellers Adopt New Strategies to Reduce Risks Increase Sales

Ebay Sellers Adopt New Strategies to Reduce Risks Increase Sales

This article delves into the core risks in eBay marketing, including new seller limitations, cross-border logistics, platform rule biases, and compliance violations. It provides effective promotion strategies such as listing optimization, auction model utilization, the use of on-site promotion tools, and customer relationship management. The aim is to help sellers mitigate risks, increase sales, and succeed on the eBay platform. It equips sellers with the knowledge to navigate potential pitfalls and implement successful strategies for growth and profitability within the eBay marketplace.

01/04/2026 Logistics Encyclopedia
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UK Firms Adopt VAT Strategies to Cut Costs Increase Profits

UK Firms Adopt VAT Strategies to Cut Costs Increase Profits

This article focuses on the high VAT burden faced by Amazon UK sellers. Through real-world examples, it demonstrates the effectiveness of professional tax planning in reducing tax liabilities. It emphasizes the importance of proper tax planning for lowering the tax burden and increasing profits. The article also briefly introduces the VAT rates and calculation methods in the UK. It highlights how strategic tax planning can significantly impact a seller's bottom line on the Amazon UK marketplace.

01/06/2026 Customs Knowledge
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Amazon Sellers Adopt New Strategies to Lower ACOS Increase Profits

Amazon Sellers Adopt New Strategies to Lower ACOS Increase Profits

High ACOS in Amazon automatic campaigns is a common challenge. This article offers refined operational strategies to help sellers effectively control ACOS and achieve profitable advertising. These strategies include low-budget accumulation during the new product launch phase, authentic reviews during the review gap, and keyword leakage during the review accumulation phase. By implementing these tactics, sellers can optimize their automatic campaigns and improve overall advertising performance on Amazon.

12/31/2025 Logistics Industry Insights
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US Rail Freight and Intermodal Volumes Increase Despite Economic Challenges

US Rail Freight and Intermodal Volumes Increase Despite Economic Challenges

According to the Association of American Railroads, U.S. rail freight and intermodal volume increased year-over-year for the week ending March 20, but growth slowed. Freight volume performance varied across commodities, while intermodal was constrained by port congestion. Cumulative data presents a mixed picture, and the full-year trend remains to be seen. The rail transport industry faces challenges such as aging infrastructure and labor shortages, but also opportunities from economic recovery and environmental policies. Overall performance needs further observation.

01/19/2026 Logistics
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Amazon Japan Raises FBA Fees Pressuring Sellers

Amazon Japan Raises FBA Fees Pressuring Sellers

Amazon Japan announced adjustments to FBA fees starting March next year, involving increases in commissions, storage, and delivery. Commissions for apparel, shoes, bags, and jewelry categories will be tiered. Storage fees and long-term storage fees will significantly increase, and delivery fees will also be adjusted. Sellers need to optimize pricing, strengthen inventory management, and improve operational efficiency to actively respond to rising costs.

01/05/2026 Logistics
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Zero Mountain Tackles Expansion with Warehouse Optimization

Zero Mountain Tackles Expansion with Warehouse Optimization

Zero Mountain optimized its warehouse layout by implementing drive-in/push-back racking systems, increasing pallet storage capacity by 600 without expanding the building's footprint. This significantly improved space utilization within the existing cold chain warehouse. The strategic racking solution allowed for higher density storage and more efficient use of available space, resulting in a substantial increase in overall storage capacity and operational efficiency.

01/28/2026 Warehousing
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