Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Chinese Tech Firm Youkeshu Shifts to Ecommerce Via Reverse Merger

Chinese Tech Firm Youkeshu Shifts to Ecommerce Via Reverse Merger

Tianze Information plans to change its name to "Youkeshu," marking the successful "reverse merger" of the cross-border e-commerce company Youkeshu. This article reviews Youkeshu's acquisition history, strategic transformation, and the challenges it faces. It also analyzes the implications of this case for the cross-border e-commerce industry, emphasizing the importance of capital operation, strategic transformation, and risk control.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon faced technical issues during Black Friday, including disappearing Prime-exclusive discounts and malfunctioning lightning deal pages, leading to traffic loss and conversion challenges. Consumers still prefer the traditional Black Friday day, suggesting that extended discount periods might weaken the sense of urgency. Sellers should expand multi-channel traffic acquisition strategies, proactively address unexpected situations, and improve platform stability to mitigate future disruptions.

12/31/2025 Logistics Industry Insights
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Loadsmart Raises 200M to Transform Logistics Industry

Loadsmart Raises 200M to Transform Logistics Industry

Loadsmart announced a $200 million Series D funding round led by SoftBank Latin America Fund, with participation from existing investors like BlackRock. The funding will fuel technology innovation, market expansion, and talent acquisition. Loadsmart's automated logistics platform significantly improves logistics efficiency through intelligent matching, real-time tracking, automated pricing, and data analytics. This positions Loadsmart as a potential leader in the industry.

01/19/2026 Logistics
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3PL Tech Innovations Revolutionize Global Supply Chains

3PL Tech Innovations Revolutionize Global Supply Chains

The 3PL industry is being reshaped by technological innovations such as automation and AI. Companies like DHL are actively transforming, but face challenges related to investment and talent acquisition. The future of 3PL will be characterized by continuous innovation and adaptation to these advancements. The adoption of new technologies is crucial for maintaining competitiveness and meeting the evolving demands of the supply chain.

01/28/2026 Logistics Industry Insights
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New Sellers Gain Edge on Ebay Australia Starter Tips

New Sellers Gain Edge on Ebay Australia Starter Tips

This article provides a detailed operational guide for new sellers on eBay Australia. It comprehensively analyzes how to quickly get started and successfully tap into the Australian market, covering product selection strategies, market research, pricing techniques, store operations, and logistics options. Mastering these tips will help you avoid detours and achieve profitable growth.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Guide Mastering Returns Process

Ebay Sellers Guide Mastering Returns Process

This article provides a detailed analysis of four main scenarios of eBay buyer returns and corresponding strategies. It emphasizes key considerations for cross-border returns and offers practical suggestions for improving return processing efficiency and customer satisfaction. The aim is to help eBay sellers confidently handle return issues and maintain their store reputation.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Adopt FBA Return Strategies to Cut Losses

Amazon Sellers Adopt FBA Return Strategies to Cut Losses

This article provides an in-depth analysis of Amazon's FBA return policy and offers detailed strategies for sellers. It covers return periods, cost responsibilities, return processing procedures, invoice verification, and optimization suggestions. The aim is to help sellers reduce return losses, improve store operational efficiency, and achieve cost reduction and efficiency improvement.

01/29/2026 Logistics Encyclopedia
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Shopify Urges Stores to Adopt Twofactor Authentication

Shopify Urges Stores to Adopt Twofactor Authentication

This article provides a detailed guide on setting up two-factor authentication for your Shopify store. It covers steps such as accessing the account management page, choosing a verification method, setting up a phone number, and downloading recovery codes. Enabling two-factor authentication effectively prevents unauthorized access and protects your store's data security.

02/11/2026 Customs Knowledge
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Tiktok Shop Expands Crossborder Ecommerce Solutions

Tiktok Shop Expands Crossborder Ecommerce Solutions

TikTok Shop Global Store Opening provides a one-stop solution, focusing on the UK, US, and Southeast Asian markets. It supports both individual and corporate sellers. Benefits include 1-on-1 professional guidance, content support, platform resources, commission reduction for new merchants, and generous incentives to help businesses quickly launch and achieve brand globalization.

01/07/2026 Logistics Industry Insights
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