Meta China Director to Discuss Reels Global Strategy

Meta China Director to Discuss Reels Global Strategy

On September 5th, VZOO held a live broadcast featuring a Meta Greater China Director, who shared an overseas growth framework and Reels sales boosting techniques. Focusing on categories like 3C, apparel, and home goods, the session addressed challenges such as low marketing automation efficiency and poor Reels ad conversion rates. The aim was to empower brands to achieve sustainable growth in overseas markets by providing actionable strategies and insights for optimizing their marketing efforts and leveraging the power of Reels advertising.

02/03/2026 Logistics Industry Insights
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Tiktok Shop Sees US Demand Surge for Fan Hats Ab Machines

Tiktok Shop Sees US Demand Surge for Fan Hats Ab Machines

This article analyzes recent best-selling product lists on TikTok US, revealing the logic behind popular categories like fitness equipment, outdoor sun protection, household goods, and camping gear. Through data analysis, it summarizes key factors such as supply chain advantages, seasonal demand, functional innovation, influencer marketing, and content marketing. The article offers strategic recommendations for cross-border sellers, including focusing on niche markets, prioritizing product innovation, and strengthening brand building, to help them capitalize on the burgeoning TikTok e-commerce market.

02/03/2026 Logistics Industry Insights
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Ozon Marketplace Opens Russian Ecommerce to Chinese Sellers

Ozon Marketplace Opens Russian Ecommerce to Chinese Sellers

This article addresses ten frequently asked questions from Chinese sellers when joining the Ozon platform. It covers aspects like registration review, payment collection, information modification, qualification requirements, APP usage, brand registration, customs duties, logistics, payment methods, and popular product categories. The aim is to help sellers better understand Ozon's rules and regulations, and seize opportunities in the Russian e-commerce market. This guide provides practical information to facilitate a smoother onboarding process and improve sellers' chances of success on Ozon.

02/03/2026 Logistics Encyclopedia
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Ozon Lures Chinese Sellers to Expand Russian Ecommerce

Ozon Lures Chinese Sellers to Expand Russian Ecommerce

Ozon, a leading e-commerce platform in Russia, is attracting an increasing number of Chinese sellers. Its advantages include high consumer recognition, massive traffic, diverse product categories, comprehensive operational support, and a significant market share. Chinese sellers should seize the cross-border e-commerce opportunities offered by Ozon by optimizing product selection, logistics, localized operations, and marketing strategies. Focusing on these key areas will help them successfully navigate and thrive in the Russian e-commerce landscape via the Ozon platform.

02/03/2026 Logistics Industry Insights
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Ozon Marketplace Advises New Sellers on Product Selection

Ozon Marketplace Advises New Sellers on Product Selection

This article provides product selection advice for new Ozon sellers. It emphasizes avoiding pitfalls such as bulky goods, highly competitive products, and low-frequency items. It recommends easy-to-sell categories like smart small appliances, household goods, beauty & personal care, and baby products. This guidance aims to help new sellers quickly achieve profitability on the Ozon platform by focusing on items with high potential and lower barriers to entry. By strategically selecting products, new sellers can increase their chances of success.

02/03/2026 Logistics Encyclopedia
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Chinese Sellers Expand in Middle Easts Booming Toy Market

Chinese Sellers Expand in Middle Easts Booming Toy Market

The Middle East toy market is growing at an impressive rate, presenting significant opportunities for Chinese toy sellers. This analysis delves into the market's potential, segmented categories, competitive landscape, and emerging trends. It provides Chinese sellers with strategies and recommendations to capitalize on these opportunities, helping them successfully tap into the Middle East toy market. The report offers insights into navigating the specific challenges and cultural nuances of the region, ensuring a smoother and more profitable entry for Chinese toy exporters.

02/03/2026 Logistics Industry Insights
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Ebay to Adjust Seller Fees in Europe by 2026

Ebay to Adjust Seller Fees in Europe by 2026

eBay will adjust fees for several European sites starting February 12, 2026. Fixed transaction fees will increase in the UK and Germany. Germany's variable transaction fee rates will also rise. The UK will see rate adjustments for specific categories, and Germany will adjust the fee cap for high-tech products. Poland will experience an increase in fixed transaction fees and the introduction of tiered rates. Sellers should understand these changes and adjust their operational strategies accordingly to mitigate potential impact.

02/03/2026 Logistics Industry Insights
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Vietnams Ecommerce Boom Fuels Southeast Asian Growth

Vietnams Ecommerce Boom Fuels Southeast Asian Growth

This article provides an in-depth analysis of the opportunities and challenges in the Southeast Asian e-commerce market, particularly the rise of the Vietnam site. It offers product selection recommendations for advantageous categories such as beauty & personal care, food & beverage, auto parts & stationery. Furthermore, it emphasizes the importance of compliant operations, providing a comprehensive reference for Chinese brands expanding into Southeast Asia. The analysis aims to guide businesses in navigating the complexities and maximizing their potential in this dynamic region.

02/03/2026 Logistics Industry Insights
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Ebay Sellers Boost Profits Without Relying on Paid Ads

Ebay Sellers Boost Profits Without Relying on Paid Ads

This article delves into eBay platform promotion strategies, emphasizing the importance of organic search optimization and Promoted Listings. It provides practical tips to move away from reliance on direct traffic methods. Through refined operations and high-quality products, achieve sales growth for your eBay store. Focus is placed on maximizing visibility and driving conversions through strategic keyword targeting and effective use of eBay's advertising tools.

01/04/2026 Logistics Encyclopedia
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Ebays Crossborder Ecommerce Key Pros and Cons

Ebays Crossborder Ecommerce Key Pros and Cons

This article provides an in-depth analysis of the advantages and disadvantages of the EBay cross-border e-commerce platform. It details its strengths in customer support, entry requirements, and pricing methods. It also highlights challenges related to payment methods, store rating systems, and language interface. The aim is to help sellers gain a comprehensive understanding of the EBay platform and make more informed decisions about joining.

01/04/2026 Logistics Encyclopedia
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