Many sellers struggle with product selection on Ozon, facing challenges like high shipping costs, price wars, and the paradox of high sales volume with low profitability. However, with the right strategy, success on this platform is achievable. This guide reveals effective product selection approaches to help sellers avoid common mistakes and identify winning products.
Three Product Categories to Avoid
New sellers should be particularly cautious about these problematic categories:
- Heavy/Bulky Items: Cross-border shipping costs for large or heavy products can quickly erode profit margins, potentially leading to losses.
- Oversaturated Markets: Highly competitive categories like phone cases and charging cables often require significant marketing investment just to maintain visibility, making them challenging for newcomers.
- Low-Frequency Purchases: Products with minimal repeat purchase potential, such as wedding dresses or baby cribs, may offer high per-unit profits but struggle to sustain long-term business growth.
Recommended Product Categories for New Sellers
These four categories offer better opportunities for success:
- Smart Small Appliances: Compact, high-demand items like motion-sensor night lights or automatic bag sealers often perform well.
- Home Essentials: Practical household items with strong repeat purchase potential, including innovative storage solutions and kitchen tools.
- Beauty & Personal Care: Affordable, fast-moving products like facial masks and hand creams that generate consistent sales.
- Baby Products: Stable-demand items such as baby wipes and feeding accessories that tap into a growing market.
While product selection is crucial, it represents just the first step toward building a successful Ozon business. Effective operations and marketing remain essential components of long-term success. By starting with the right product choices, sellers can establish a solid foundation for their ecommerce ventures.