Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Optimized Shipping Strategies

Ebay Sellers Boost Sales with Optimized Shipping Strategies

This article delves into the common logistics methods used by sellers on the eBay platform, including EMS, international express, international small packages, and dedicated line express under the self-fulfillment model, as well as the overseas warehouse model and eBay Send service. It analyzes the advantages, disadvantages, and applicable scenarios of various logistics methods for different types of sellers, helping them choose the most suitable logistics solutions to improve buyer experience and store competitiveness. The analysis aims to optimize the seller's approach to fulfillment for better performance.

12/31/2025 Logistics
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Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

This article delves into the two core marketing models on the eBay platform: auction and Buy It Now. For novice sellers, it provides practical tips such as low-price traffic generation and cross-selling within the auction model. For sellers seeking stable order fulfillment, it details how to create bestsellers using the Buy It Now model. Furthermore, it explores strategies for integrating both models, aiming to help eBay sellers increase store traffic and achieve sales growth. The focus is on actionable advice for optimizing eBay sales performance.

12/30/2025 Logistics Encyclopedia
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Russias Ecommerce Growth Selling on Ozon Explained

Russias Ecommerce Growth Selling on Ozon Explained

This article details four ways to register as a seller on the Russian e-commerce platform OZON: using a domestic company business license, the Russian agent supply model, opening a store using the identity of a local Russian Chinese, and registering a company in Russia. The advantages and disadvantages of each method are analyzed to provide Chinese sellers with a reference for choosing the most suitable registration model for their needs. The article aims to help sellers navigate the complexities of entering the Russian market via OZON.

01/06/2026 Logistics
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FBP Model Gains Traction in Crossborder Ecommerce

FBP Model Gains Traction in Crossborder Ecommerce

The FBP model is an efficient operational model in cross-border e-commerce, providing warehousing, logistics, and order fulfillment services tailored for small and medium-sized sellers. Its advantages include improved efficiency, reduced costs, and enhanced customer trust; however, it also poses challenges that require careful management.

08/05/2025 Logistics
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Crossborder Ecommerce Simplifies Shipping with Taxinclusive Model

Crossborder Ecommerce Simplifies Shipping with Taxinclusive Model

This article delves into the "DDP (Delivered Duty Paid)" model in international logistics, explaining its definition, advantages, applicable scope, and precautions. By simplifying processes, clarifying costs, improving efficiency, and providing guarantees, DDP offers a more convenient option for cross-border e-commerce. Choosing the right logistics service provider and paying attention to relevant matters are crucial to ensuring the safe and efficient arrival of goods at their destination. It highlights the benefits of all-inclusive pricing and streamlined customs clearance within the international shipping context.

11/03/2025 Logistics Encyclopedia
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Tiktoks Managed Model Boosts Crossborder Ecommerce Sellers

Tiktoks Managed Model Boosts Crossborder Ecommerce Sellers

TikTok's launch of the fully managed model presents new opportunities for cross-border e-commerce sellers. Merchants only need to focus on product development and supply, while the platform handles sales, operations, logistics, and after-sales service. This model reduces operational costs, improves efficiency, and expands sales channels, helping sellers easily enter the global market. However, success still depends on sellers having high-quality products and a robust supply chain. This streamlined approach aims to simplify the process of selling on TikTok Shop for international businesses.

11/03/2025 Logistics Industry Insights
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Google SEO Key Insights on EEAT Model

Google SEO Key Insights on EEAT Model

This article provides an in-depth analysis of Google SEO's core evaluation criteria, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), explaining its importance and how to improve website search rankings by enhancing these four aspects. It also explores the relationship between AI-generated content and E-E-A-T, emphasizing the importance of human review and editing. This offers practical SEO strategies for brands and content creators to improve their online visibility and ranking.

01/04/2026 Logistics Industry Insights
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Tiktoks Managed Model Boosts US Crossborder Ecommerce

Tiktoks Managed Model Boosts US Crossborder Ecommerce

TikTok's fully managed US station is launching, indicating new opportunities in social e-commerce. This model leverages a vast user base, precise algorithms, and a robust supply chain to lower the barrier to entry for cross-border e-commerce, enhancing operational efficiency and user experience. Short video formats lead to higher conversion rates and user engagement. Capturing the TikTok fully managed trend may provide a competitive advantage in the cross-border e-commerce landscape. This approach aims to simplify the process for sellers and improve the overall shopping experience for consumers on the platform.

01/04/2026 Logistics Industry Insights
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