This article provides a detailed guide to Coupang ad placement, covering aspects such as ad recharge via mobile banking, ad performance optimization through data analysis, selecting appropriate ad types, and leveraging Coupang's new 'Increase Overall Sales' feature. It aims to help Coupang sellers better understand and utilize advertising tools to boost their store sales.
Russian e-commerce giant Wildberries has launched a summer promotion offering free home delivery to new and long-inactive users, aiming to attract new customers and improve service experience. Previously, Wildberries has implemented several logistics innovations, such as 24-hour free delivery and free home delivery for oversized items. This initiative is expected to enhance its competitiveness in the Russian e-commerce market.
The spike in international oil prices due to the Russia-Ukraine conflict has brought both challenges and opportunities to the logistics industry. While transport cost pressures have surged, the promotion of new energy logistics vehicles provides impetus for companies to transform. This article explores the strategies logistics firms can adopt in response to high oil prices and their future development directions.
This article addresses the product selection challenges faced by cross-border e-commerce sellers preparing for the Black Friday shopping season. It summarizes three key strategies: list-based selection, advertising-based selection, and big data-driven selection. By incorporating practical case studies, this guide helps sellers improve their product selection success rate and achieve excellent results during the year-end promotion.
This paper explores the potential impact of ChatGPT on the cross-border e-commerce industry. It analyzes its applications in product naming, listing optimization, and marketing promotion. Furthermore, it provides suggestions for cross-border e-commerce practitioners on how to leverage ChatGPT to achieve performance growth. The paper also highlights the potential risks and challenges associated with using ChatGPT in this context.
Facebook, in collaboration with YinoLink, launched a Back-to-School promotion-focused live stream event. Targeting the US market, the event provided in-depth analysis of consumer behavior, shared successful influencer marketing case studies, and offered advertising creative techniques for maximizing Back-to-School sales. The aim was to help sellers seize the Back-to-School opportunity and achieve sales growth.
Bloomchic rapidly rose in the US plus-size women's clothing market, securing investment from L Catterton, due to its precise market positioning and differentiated strategies. Key to its success are comprehensive size coverage, differentiated design in fit, pain-point marketing, and social media influencer promotion, conveying positive brand values. Moving forward, diversified development will be crucial for Bloomchic to maintain its competitiveness.
This article delves into the daily operational strategies of Ozon sellers earning over 10,000 rubles per month. It covers basic operations such as order processing, customer service, product selection and listing, and link checks, as well as advanced operations including data analysis, link optimization, competitor tracking, advertising promotion, and review management. Through detailed and refined operations, it helps sellers improve their shop's profitability.
TikTok Shop officially entered the US market, opening seller registration, marking a significant step in its e-commerce closed-loop strategy. Despite facing revenue target adjustments and market competition, TikTok Shop is actively expanding its global market and launching the year-end promotion season. Its performance in the US market will have a significant impact on the existing e-commerce landscape.
OZON's introduction of a store rating feature signals an upcoming shift in its traffic allocation mechanism. Sellers need to pay attention to metrics such as product ratings and order fulfillment to improve their operational capabilities and adapt to platform changes. Refined operations are the future trend, and continuous learning and optimization are key to success on the OZON platform.
