Successful Ozon store operations are not accidental but the result of meticulous daily management. This article examines the essential routines of top-performing sellers who consistently generate substantial monthly revenues, providing actionable insights to elevate store profitability.
I. Foundational Operations: Daily Essentials
Core operational tasks form the bedrock of sustainable profitability and require consistent execution. These four areas demand daily attention:
1. Order Processing: Ensuring Timely Fulfillment
Order management remains the top priority. Sellers must:
- Process new orders immediately upon logging into the seller dashboard
- Complete procurement and shipping within Ozon's 5-day fulfillment window
- Monitor historical order logistics status and confirm carrier handoffs
- Address refused/returned orders promptly to prevent disputes
2. Customer Service: Maximizing Satisfaction
Responsive customer support directly impacts store ratings:
- Implement systems for immediate response to inquiries and product page questions
- Develop structured processes for handling after-sales requests
- Maintain professional communication to boost positive reviews
3. Product Selection: Maintaining Market Relevance
Effective merchandising requires continuous market analysis:
- Monitor Ozon's bestseller lists for trending products
- Analyze competitor product images and customer reviews for key selling points
- Study negative reviews to identify product flaws to avoid
- List 5-10 new products daily to maintain store visibility
4. Listing Audits: Preventing Operational Issues
Post-listing reviews prevent potential problems:
- Verify newly listed products remain active and searchable
- Address any takedown notices or complaint alerts immediately
II. Advanced Strategies: Sustained Growth Tactics
Once foundational operations stabilize, these five advanced techniques drive continued expansion:
1. Data Analytics: Informed Decision Making
Key metrics require daily review:
- Low impressions: Optimize product title keywords
- Low click-through rates: Redesign main images or reconsider product selection
- Low conversion: Refine product pages, pricing, and address negative feedback
2. Listing Optimization: Conversion Enhancement
Continuous improvement process:
- Weekly comparison of pre/post-optimization metrics
- Iterative testing of titles, images, and descriptions
- Benchmarking against top-performing competitors
3. Competitive Monitoring: Market Positioning
Strategic competitor analysis includes:
- Tracking pricing adjustments and promotional timing
- Monitoring sales volume and review patterns
- Identifying competitor weaknesses for market advantage
4. Marketing Execution: Visibility Expansion
Balanced promotional approach:
- Calculate advertising ROI to ensure profitability
- New products: Focus on top placement promotions
- Established products: Utilize CPC and search position ads
- Participate in Ozon marketing events for platform traffic
5. Review Management: Reputation Building
Systematic feedback collection:
- Initiate review requests post-delivery
- Prioritize the 5-day post-delivery messaging window
- Authentic positive reviews significantly boost conversion rates