Amazon Ad Strategies Shift Between Branding and Sales Focus

Amazon Ad Strategies Shift Between Branding and Sales Focus

This article reviews the insightful debates on brand building & sales growth and on-site promotion & off-site traffic generation from the Amazon Advertising event. It deeply analyzes the arguments from both sides, incorporating real-world examples to provide Amazon sellers with valuable strategic recommendations. The goal is to empower sellers to stand out in the highly competitive marketplace by leveraging effective advertising and promotional strategies within and outside of the Amazon platform.

01/04/2026 Logistics Industry Insights
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Ecommerce Giants Thrive in IPO Boom Amid Branding Focus

Ecommerce Giants Thrive in IPO Boom Amid Branding Focus

Despite challenges, many cross-border e-commerce sellers are pursuing IPOs, exceeding $5 billion in total revenue. Branding is crucial for success, with factory transitions to DTC brands proving to be a viable path. The cross-border e-commerce market is vast, with significant opportunities in emerging markets like Latin America and through product category innovation. These factors contribute to the continued interest and growth potential within the industry, even amidst global economic uncertainties.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Focus on Acos Optimization for Profit Growth

Amazon Sellers Focus on Acos Optimization for Profit Growth

ACoS (Advertising Cost of Sales) is a key metric for measuring the profitability of Amazon advertising. Optimizing keywords, ad copy, and product pages are crucial strategies to lower ACoS and improve overall advertising performance. By focusing on relevant keywords, compelling ad copy that highlights product benefits, and optimized product listings with high-quality images and detailed descriptions, sellers can attract more qualified traffic and increase conversion rates, ultimately leading to a lower ACoS and a higher return on investment from their Amazon advertising campaigns.

01/06/2026 Logistics Encyclopedia
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Global Supply Chains Focus on Resilience Amid Future Risks

Global Supply Chains Focus on Resilience Amid Future Risks

Facing increasingly frequent supply chain disruptions, companies should shift from reactive response to proactive defense by building resilient supply chains. Key strategies include diversified sourcing, flexible logistics, and strategic partnerships. Through scenario planning, financial assessment, and redundancy design, organizations can create supply chain systems capable of absorbing and adapting to risks, ultimately gaining a competitive advantage. Prioritizing resilience allows businesses to navigate uncertainty and maintain operational continuity in the face of unforeseen challenges.

01/08/2026 Logistics Industry Insights
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Retailers Focus on Lastmile Delivery to Boost Customer Experience

Retailers Focus on Lastmile Delivery to Boost Customer Experience

This paper explores how to create a flawless last-mile delivery experience, emphasizing the expectations of consumers, delivery teams, and operations managers. By optimizing fleet utilization and adopting next-generation routing and dispatch platforms, businesses can improve delivery efficiency, reduce operating costs, and ultimately earn customer loyalty. The focus is on leveraging smart scheduling and efficient fleet management to enhance the overall delivery process and meet the evolving demands of the modern consumer.

01/29/2026 Logistics Industry Insights
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Logistics Firms Focus on Talent to Strengthen Supply Chains

Logistics Firms Focus on Talent to Strengthen Supply Chains

The logistics industry faces challenges such as labor shortages, the need for skills upgrading, and high employee turnover. To build a people-centric and resilient supply chain, companies need to implement intelligent recruitment to accurately identify talent, strategically retain employees by reshaping the employee experience, and modernize skills enhancement programs by investing in digital capabilities for all. By taking these steps, companies can build a logistics workforce that is adaptable to future challenges and gain a competitive advantage.

01/28/2026 Logistics Industry Insights
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Logistics Firms Focus on Talent Retention Amid Peak Demand

Logistics Firms Focus on Talent Retention Amid Peak Demand

Facing talent shortages during logistics peak seasons, companies need to build long-term talent strategies, embrace technology to enhance attractiveness, focus on employee career development, and develop a contingency "Plan B" for unexpected situations. DHL Supply Chain's experience demonstrates that a proactive and continuously planned talent strategy is crucial for success during peak periods. By focusing on these key areas, organizations can better attract, retain, and manage their workforce to meet the demands of increased volume and ensure smooth operations.

01/28/2026 Logistics Industry Insights
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UK Inflation Drops Unexpectedly Boe Rate Cuts in Focus

UK Inflation Drops Unexpectedly Boe Rate Cuts in Focus

UK's November CPI fell below expectations, with core CPI hitting a new low for the year, fueling rate cut expectations. The decline was mainly driven by falling food and goods prices, but service sector inflation remains a key factor. Looking ahead, the central bank needs to balance inflation and growth. Businesses and investors should respond cautiously. The lower-than-expected inflation data increases pressure on the Bank of England to consider easing monetary policy sooner than previously anticipated, but persistent service inflation presents a challenge.

01/28/2026 Exchange Rate Query
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Retailers Shift Focus to Supply Chain Visibility Over Justintime

Retailers Shift Focus to Supply Chain Visibility Over Justintime

The report indicates that consumer demand for supply chain visibility is surpassing immediate delivery as a key competitive focus for retailers. Consumers prioritize comprehensive control over order status rather than simply speed. The rise of the Direct-to-Consumer (DTC) model and delivery flexibility are emerging as new battlegrounds in retail. Technological tools such as IoT and big data analytics are crucial for achieving effective supply chain visibility, allowing retailers to meet these evolving customer expectations and build stronger brand loyalty by providing transparency and control.

01/28/2026 Logistics Industry Insights
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GLP Shifts to Platformization Talent Focus for Future Growth

GLP Shifts to Platformization Talent Focus for Future Growth

GLP is transforming from a traditional logistics real estate company into a modern logistics solutions platform, connecting upstream and downstream of the industry chain by building a national logistics network, capital extension, strategic cooperation, and data-driven approaches. Ming Mei emphasizes the importance of talent, believing that shared values, a spirit of striving, humility, and an open mind are key to building an excellent team. GLP is committed to attracting and retaining outstanding talent to jointly achieve career success.

02/12/2026 Logistics Industry Insights
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