Shopee Ads Boost ROI with Optimized Promotions

Shopee Ads Boost ROI with Optimized Promotions

This article delves into the core principles of Shopee ads optimization, emphasizing the goal of maximizing ROI. It analyzes the effectiveness of Boosting Promotion in enhancing visibility and conversions. Through refined operations, sellers can effectively improve product competitiveness and achieve low-cost, high-conversion marketing goals. The focus is on strategic ad management to drive sales and increase profitability within the Shopee platform by leveraging features like boosting and data-driven optimization techniques.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Urged to Avoid Holiday Season Inventory Mistakes

Amazon Sellers Urged to Avoid Holiday Season Inventory Mistakes

This article focuses on preparing for Amazon's Black Friday and Cyber Monday, revealing three common issues sellers encounter: delayed warehouse receiving, excess inventory fees, and hindered promotion. Through case studies and strategic recommendations, it helps sellers mitigate risks and optimize operations to succeed during the peak season. The analysis provides practical guidance on how to avoid costly delays, manage inventory effectively, and maximize promotional efforts to achieve optimal sales performance during this critical period.

01/06/2026 Logistics
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Middle Easts Noon Cuts Jobs Amid Ecommerce Slowdown

Middle Easts Noon Cuts Jobs Amid Ecommerce Slowdown

Middle Eastern e-commerce giant Noon has announced a 10% workforce reduction, primarily affecting its marketing and advertising departments. Founder Alabbar stated that this move aims to reduce costs and improve efficiency. Despite previously securing $2 billion in funding, Noon's improved profit margins mean this capital is currently not needed. This layoff is part of a broader trend of cost-cutting measures among global tech companies and may signal a strategic shift for Noon.

01/06/2026 Logistics Industry Insights
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Russias Ozon Tightens Rules Shifts to Refined Product Listings

Russias Ozon Tightens Rules Shifts to Refined Product Listings

OZON's new regulations limit product listings, signaling the end of the mass product listing era. Precise operation becomes crucial for succeeding in the Russian market. High-quality sellers will gain more exposure, while new sellers face challenges in product selection and operation. Only by deeply understanding the platform's rules and adapting flexibly can businesses stand out in the competition. This shift emphasizes quality over quantity and requires a more strategic approach to selling on OZON.

01/05/2026 Logistics Industry Insights
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WCO WTO Release Tech Guide to Streamline Global Customs

WCO WTO Release Tech Guide to Streamline Global Customs

The World Customs Organization (WCO) and the World Trade Organization (WTO) jointly released the 'Study Report on Disruptive Technologies (2022),' focusing on the application of seven technologies, including blockchain, IoT, and AI, in the customs domain. The report analyzes technology trends, shares practical case studies, and provides strategic recommendations for customs' digital transformation. It aims to promote global trade facilitation and economic growth by leveraging these disruptive technologies to modernize customs procedures and enhance efficiency.

01/05/2026 Customs Knowledge
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Levi Strauss Cuts Jobs with Kentucky Warehouse Closure

Levi Strauss Cuts Jobs with Kentucky Warehouse Closure

Levi's is closing its Kentucky distribution center, resulting in layoffs, as part of a broader effort to optimize its supply chain and reduce costs. The company is also selling Dockers and embracing digitalization to address evolving market challenges. These moves reflect a strategic transformation aimed at improving efficiency and competitiveness in a dynamic business environment. The changes are intended to streamline operations and position Levi's for future growth despite the current market pressures.

01/08/2026 Logistics
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Global Supply Chains Focus on Resilience Amid Future Risks

Global Supply Chains Focus on Resilience Amid Future Risks

Facing increasingly frequent supply chain disruptions, companies should shift from reactive response to proactive defense by building resilient supply chains. Key strategies include diversified sourcing, flexible logistics, and strategic partnerships. Through scenario planning, financial assessment, and redundancy design, organizations can create supply chain systems capable of absorbing and adapting to risks, ultimately gaining a competitive advantage. Prioritizing resilience allows businesses to navigate uncertainty and maintain operational continuity in the face of unforeseen challenges.

01/08/2026 Logistics Industry Insights
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USPS Unveils Plan to Overhaul Package Delivery Under Dejoy

USPS Unveils Plan to Overhaul Package Delivery Under Dejoy

Under DeJoy's leadership, the USPS is implementing the "Delivering for America" plan, aiming to optimize package partnerships, expand direct-to-consumer services, enhance efficiency, and achieve financial sustainability. This transformation involves strategic adjustments to improve operational performance and ensure the long-term viability of the postal service in a rapidly evolving delivery landscape. The plan focuses on modernizing infrastructure, streamlining processes, and adapting to changing customer needs to remain competitive in the package delivery market.

01/08/2026 Logistics Industry Insights
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Ontrac Expands Services to Compete in Parcel Delivery Market

Ontrac Expands Services to Compete in Parcel Delivery Market

OnTrac plans to launch Express and Ground Essentials services by early 2026 and is partnering with Fenix Commerce to enhance customer experience. This strategic move aims to differentiate itself in a competitive market. By focusing on specific service offerings and leveraging data-driven insights through Fenix Commerce, OnTrac seeks to gain a competitive edge and cater to evolving customer needs in the express delivery sector. The collaboration highlights OnTrac's commitment to innovation and customer-centricity.

01/08/2026 Logistics
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Fedex Targets Four Sectors for Growth in Economic Shift

Fedex Targets Four Sectors for Growth in Economic Shift

Facing performance pressure, FedEx is focusing on four high-potential customer areas: healthcare B2B, automotive B2B, US e-commerce, global air freight, and the European market. It aims to achieve growth breakthroughs by optimizing operations through Network 2.0, DRIVE, and Tricolor initiatives. However, global economic uncertainty, market competition, and internal resistance to change pose challenges to its strategic transformation. The company hopes these efforts will improve efficiency and profitability in a dynamic and competitive environment.

01/08/2026 Logistics Industry Insights
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