Ozon Boosts Ad Growth with Datadriven Strategy

Ozon Boosts Ad Growth with Datadriven Strategy

This article details how to view and analyze promotion statistics on the OZON platform, including selecting promotion types, time periods, and grouping methods, as well as how to interpret key data metrics. Through in-depth data analysis, sellers can optimize their advertising strategies, improve click-through rates and conversion rates, and ultimately achieve a higher return on investment. The guide provides practical steps for understanding and utilizing OZON's data tools to enhance campaign performance and maximize profitability.

02/12/2026 Logistics Encyclopedia
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OZON Search Ads Guide Aims to Boost Ecommerce Sales

OZON Search Ads Guide Aims to Boost Ecommerce Sales

This article provides a detailed introduction to the principles and setup process of OZON search advertising, aiming to help new sellers get started quickly and improve product exposure and sales through precise traffic acquisition. It offers clear operating guidelines and practical operational advice to help sellers succeed on the OZON platform. The guide covers essential aspects of campaign creation, keyword selection, and budget management, empowering sellers to optimize their advertising strategies for maximum ROI within the OZON marketplace.

02/12/2026 Logistics Industry Insights
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Ozon Sellers Gain Edge with Optimized Product Listings

Ozon Sellers Gain Edge with Optimized Product Listings

This article targets sellers on the Ozon platform, highlighting the drawbacks of blindly following competitors and emphasizing the importance of creating high-quality, unique product listings. It details various tools, courses, and strategies offered by Ozon to help sellers optimize product information and boost sales, focusing on both efficiency and revenue increase. The importance of high-quality product listings for driving sales is stressed, encouraging sellers to actively communicate with Ozon for support and guidance in creating compelling product pages.

02/12/2026 Logistics Industry Insights
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Long Beach Port Director Stines Exit Sparks Transition Challenges

Long Beach Port Director Stines Exit Sparks Transition Challenges

The unexpected resignation of Port of Long Beach Executive Director Richard D. Steinke has drawn attention in the shipping industry. This article analyzes Steinke's contributions during his tenure and the multiple challenges his successor will face, including labor relations, environmental pressures, and supply chain complexities. It also looks ahead to the future development opportunities for the Port of Long Beach, such as the construction of intelligent ports and the development of green ports. Finally, it expresses expectations for the new leader in navigating these challenges and opportunities.

02/11/2026 Logistics
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Shanghai Port Enhances Container Shipping Efficiency

Shanghai Port Enhances Container Shipping Efficiency

This article provides a detailed analysis of Shanghai Port's shipping container operation process, comparing it with Shenzhen Port. It elaborates on key aspects such as container entry and customs clearance time. Through specific case studies, it offers practical operational guidance and risk control advice for freight forwarding companies and foreign trade businesses, aiming to improve freight efficiency and reduce operating costs. The analysis focuses on streamlining processes and minimizing delays related to customs and container handling within the Shanghai port environment.

08/23/2025 Logistics Encyclopedia
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Freight Forwarding Challenges Damage Discrepancies Fees

Freight Forwarding Challenges Damage Discrepancies Fees

This article addresses common issues encountered by newcomers in freight forwarding, such as responsibility for container damage, discrepancies between bill of lading and customs declaration names, and EDI fees. It provides detailed analysis, solutions, and precautions to help beginners quickly grasp industry knowledge and enhance their professional skills. The guide aims to equip new freight forwarders with practical insights to navigate potential pitfalls and improve their operational efficiency, ensuring smoother and more successful transactions.

08/22/2025 Logistics Encyclopedia
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Guide to Costeffective Crossborder Ecommerce Logistics

Guide to Costeffective Crossborder Ecommerce Logistics

Choosing the right logistics partner is crucial for cross-border e-commerce sellers. This article details how to select the most suitable cross-border logistics solution based on your own situation, considering four dimensions: operational strength, cargo characteristics, target market, and peak/off-peak seasons. It aims to help sellers reduce costs, improve efficiency, and enhance competitiveness.

09/26/2025 Logistics
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Logistics Loading And Unloading Management Analysis Of Efficient Professional And Safe Operating Procedures

Logistics Loading And Unloading Management Analysis Of Efficient Professional And Safe Operating Procedures

This article provides a comprehensive overview of efficient and safe logistics loading and unloading management procedures. It emphasizes the importance of training for loading personnel and correct equipment use, while offering professional guidance on the handling of fragile goods and hazardous materials. The goal is to assist logistics companies in enhancing work efficiency, ensuring personal safety, and maintaining cargo quality.

07/23/2025 Logistics Encyclopedia
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Container Forklift Functionality and Design Features

Container Forklift Functionality and Design Features

Container forklifts are essential machinery used in container terminals and yards for the handling and loading of containers. Their excellent maneuverability and flexibility make them suitable for various operational environments. Equipped with high-strength forks and a well-designed cabin, they ensure operator visibility and safety. This makes them play a crucial role in the transfer and stacking of containers.

07/18/2025 Logistics Encyclopedia
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Ebay Sellers Face Challenges With Crossborder Customs Fees

Ebay Sellers Face Challenges With Crossborder Customs Fees

This article delves into the customs fee responsibility mechanism in eBay cross-border e-commerce, clarifying that buyers bear tariffs, taxes, and other additional fees. It emphasizes the seller's obligation to inform buyers about these potential costs. Furthermore, it warns sellers against risky practices such as false declarations and concealment, and suggests choosing compliant logistics and adhering to export regulations to achieve stable development in cross-border e-commerce business. Compliance and transparency are key to avoiding issues and ensuring a smooth transaction process.

01/04/2026 Customs Knowledge
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