Amazon Sellers Turn to Influencers to Boost Sales

Amazon Sellers Turn to Influencers to Boost Sales

This article introduces a method to quickly and accurately find relevant Key Opinion Leaders (KOLs) for Amazon products using Google search operators, helping sellers avoid blind placements and improve off-site promotion efficiency. It emphasizes the importance of understanding the fan base profile and provides advanced strategies for data analysis and continuous optimization, aiming to help sellers achieve explosive sales growth. The method allows for targeted influencer marketing, leading to better ROI and more effective product promotion outside of the Amazon platform.

01/06/2026 Logistics
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Amazon Sellers Use Competitor Traffic Analysis to Boost Sales

Amazon Sellers Use Competitor Traffic Analysis to Boost Sales

This article delves into analyzing Amazon competitor traffic sources, ranging from on-site keywords and advertising analysis to off-site social media and search engine exploration. It provides systematic analysis methods and practical techniques to help sellers accurately pinpoint traffic secrets, expand traffic boundaries, optimize operational strategies, and achieve sales growth and a competitive advantage. The analysis covers how to identify where competitors are getting their traffic and how to leverage that information to improve your own Amazon sales performance.

01/05/2026 Logistics Encyclopedia
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Retailers Train Frontline Supervisors for Peak Season Efficiency

Retailers Train Frontline Supervisors for Peak Season Efficiency

With the peak season approaching, companies need to focus on the crucial role of first-line supervisors in the supply chain. Research indicates supervisors are facing burnout and turnover risks due to insufficient training and excessive pressure. This article proposes ten actionable recommendations, including setting realistic goals, mandating time off, providing leadership training, and establishing support networks. It also recommends Express Employment Professionals for flexible workforce solutions, helping companies build exceptional supervisory teams and mitigate potential disruptions during the busy season.

01/08/2026 Logistics Industry Insights
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Amazon Shifts Ad Strategy to Boost Profitability

Amazon Shifts Ad Strategy to Boost Profitability

Amazon sellers often face a dilemma of 'burning money and waiting to die,' necessitating precise operation for a breakthrough. During the new product launch phase, invest heavily in advertising, optimize with refined groups to boost Listing weight and gain organic traffic. Subsequently, reduce advertising spend while maintaining order volume. Key elements of precise operation include keyword research, Listing optimization, data analysis, off-site traffic generation, and customer relationship management. This approach helps sellers navigate the competitive landscape and achieve sustainable growth on Amazon.

01/04/2026 Logistics Industry Insights
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Ebay Warns Against Private Deals to Avoid Penalties

Ebay Warns Against Private Deals to Avoid Penalties

This article delves into various behaviors and severe penalties associated with private sales on eBay. It reminds sellers to strictly adhere to platform rules to avoid significant losses. The article details violations such as off-site diversion, direct contact, and fee avoidance. It also explains penalties like item removal and account suspension, emphasizing the importance of compliant operation. By understanding these rules and consequences, sellers can ensure they operate within eBay's guidelines and maintain a positive standing on the platform.

01/04/2026 Customs Knowledge
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Lowcost Patent Strategy Shields Ecommerce Best Sellers

Lowcost Patent Strategy Shields Ecommerce Best Sellers

Cross-border e-commerce sellers often face the challenge of their popular products being copied. This article introduces how to leverage domestic patent priority rights to protect innovative products cost-effectively. It emphasizes the conditions of novelty, inventiveness, and practical applicability of patents. The article advises sellers to apply for patents promptly to build a protective wall around their products and avoid being 'knocked off'. This strategy helps to safeguard their intellectual property and maintain a competitive edge in the global market.

01/04/2026 Logistics Industry Insights
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Guide Leveraging Youtube for Free Ecommerce Traffic Growth

Guide Leveraging Youtube for Free Ecommerce Traffic Growth

This article delves into how cross-border e-commerce businesses can leverage YouTube for off-site traffic acquisition, focusing on high-quality, free traffic. It provides a detailed analysis of key elements such as influencer selection, contact methods, video matrix construction, brand effect creation, and negotiation skills. This serves as a practical YouTube traffic generation guide for cross-border e-commerce sellers, helping them enhance brand awareness and boost sales. It offers actionable insights to effectively utilize YouTube as a powerful marketing channel.

01/04/2026 Logistics Industry Insights
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Businesses Adapt Logistics As Air Freight Costs Soar

Businesses Adapt Logistics As Air Freight Costs Soar

Facing soaring air freight rates, businesses should adopt diversified logistics solutions to reduce costs. This can be achieved through advance planning for ocean freight, off-peak shipping, optimizing product category allocation, seeking multiple channels, and strengthening communication. These strategies effectively address market volatility and ensure supply chain stability. By proactively diversifying logistics options, companies can mitigate the impact of rising air freight costs and maintain consistent operations. Focusing on flexibility and communication is key to navigating the challenges of the current market environment.

12/31/2025 Logistics Industry Insights
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Amazon Ads Strategies Boost Sales for Lowpriced Asins

Amazon Ads Strategies Boost Sales for Lowpriced Asins

Amazon advertising optimization requires a flexible strategy based on product characteristics and operational stage. Refined keyword management, optimized ad structure, and coordinated on-site and off-site promotion are crucial for improving traffic and conversion rates for low-priced ASINs. Continuous testing, data analysis, and strategy iteration are essential to ensure consistent order volume. Focus on optimizing bids, targeting relevant keywords, and improving product listings to maximize ROI on low-priced items. Regularly monitor performance metrics and adjust campaigns accordingly.

12/30/2025 Logistics Encyclopedia
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DHL Expands Norfolk Hub to Strengthen Eastern Virginia Trade

DHL Expands Norfolk Hub to Strengthen Eastern Virginia Trade

DHL Express has upgraded its Norfolk Service Center with a $7.3 million investment to expand its operations, enhance cargo handling capacity, and shorten cut-off times. This upgrade optimizes global network connectivity and introduces electric vehicles to support sustainable development. The new facility aims to serve the Eastern Virginia region, helping businesses expand their global reach, particularly those in B2B, B2C e-commerce, and government-related services. This investment underscores DHL's commitment to improving efficiency and sustainability in its logistics network.

01/15/2026 Logistics
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