Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
Read More
Douyin Livestream Shopping Carts Boost Ecommerce Sales

Douyin Livestream Shopping Carts Boost Ecommerce Sales

This article details how to link TikTok Shop products to the shopping cart in live streams, covering both linking products from other sellers and linking products from your own shop. It provides step-by-step instructions and important considerations to help merchants effectively utilize live streaming e-commerce channels. The guide aims to improve product visibility and boost sales conversion rates by leveraging the TikTok platform's live shopping features. It offers practical advice for maximizing the potential of TikTok Shop and live streaming for business growth.

01/04/2026 Logistics Encyclopedia
Read More
Li Ziqi Returns Will She Join Live Commerce Trend

Li Ziqi Returns Will She Join Live Commerce Trend

Li Ziqi and Weinian have reached a settlement, with Li Ziqi regaining control of her IP, signaling her imminent return. Facing challenges such as rapid influencer turnover and declining influence, can Li Ziqi regain her former glory? Live streaming e-commerce may be key to breaking the deadlock. The future cooperation model between the two parties, the division of commercial interests, and whether they will enter the live streaming e-commerce market are attracting significant attention. Her comeback strategy is highly anticipated in the competitive influencer landscape.

01/06/2026 Logistics Industry Insights
Read More
Livestream Shopping Scams How to Spot Fake Discounts

Livestream Shopping Scams How to Spot Fake Discounts

Hangzhou Baohong Culture Media Co., Ltd. was fined for fabricating the original price of products during live streaming, exposing the common practice of 'raising prices before discounting' in e-commerce. Celebrities like Shu Chang and a subsidiary of Chow Tai Fook have also faced controversy for similar issues. Although regulatory authorities have introduced relevant regulations, the practice of fabricating original prices persists. Consumers should be rational, actively protect their rights, and jointly resist price fraud to create a healthy and orderly live streaming e-commerce environment.

01/05/2026 Logistics Industry Insights
Read More
Zhang Lans Livestreaming Empire Declines Amid Image Crisis

Zhang Lans Livestreaming Empire Declines Amid Image Crisis

Zhang Lan's live streaming room is experiencing a decline in popularity, with a loss of fans and a lack of innovative content. The controversies surrounding her inappropriate remarks and the eventual resolution of conflicts have led to a fading of the initial hype. Data indicates a downward trend, raising questions about whether this is a fleeting phenomenon or a chance for rebirth. Will she be able to reinvent herself and regain her audience, or is this the beginning of the end for her live streaming career?

12/31/2025 Logistics Industry Insights
Read More
TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

Facing the impact of the "Double Reduction" policy, EdTech companies like Xueersi are transforming into live streaming e-commerce. Xueersi is replicating the "knowledge-based live commerce" model of Oriental Selection through a matrix account strategy and full-category expansion, sparking imitation controversies but achieving initial market success. The transition presents challenges such as lack of e-commerce operational experience and overlapping user groups, but also opportunities like teacher resources and brand effect. Differentiated competition will be crucial for the future success of EdTech companies in the live streaming e-commerce sector.

01/06/2026 Logistics Industry Insights
Read More
Tiktoks Live Shopping Algorithm Drives Sales Growth

Tiktoks Live Shopping Algorithm Drives Sales Growth

This paper delves into the underlying logic of TikTok's live streaming e-commerce, focusing on the platform's horse racing mechanism. It analyzes its operational principles from both horizontal and vertical perspectives. The paper provides actionable strategies for building successful live streaming studios, including horizontal optimization of people, products, and scenes, as well as vertical spiral growth strategies for account bootstrapping. These practical techniques aim to help streamers leverage traffic and improve performance. It also addresses the question of choosing between semi-closed-loop small shops and central shops in the US market.

12/29/2025 Logistics Industry Insights
Read More
Food Safety Scandals Hit Chinas Livestreaming Ecommerce Sector

Food Safety Scandals Hit Chinas Livestreaming Ecommerce Sector

Millions-follower food influencer "Xiaobei is Hungry" lost fans due to food safety issues, exposing the chaotic food safety situation in the live streaming e-commerce industry. This article analyzes the root causes, including low entry barriers, false advertising, and lack of after-sales service. It calls for strengthened supervision, improved laws and regulations, higher entry standards, standardized promotional practices, and better after-sales service to jointly safeguard food safety. The incident highlights the urgent need for a more regulated and accountable live streaming e-commerce environment to protect consumers.

01/16/2026 Logistics Industry Insights
Read More
Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

The "underwear controversy" surrounding Dong Yuhui has sparked deep reflections on live streaming product selection, IP positioning, platform responsibility, and the social media ecosystem. The incident exposed shortcomings in the product selection process, highlighted the conflict between intellectual integrity and commercial value, and warned against the alienation of the social media environment. New Oriental should strengthen its corporate brand and achieve a win-win situation for both personal IP and the platform. The live streaming industry needs to be cautious in product selection, respect its hosts, and adhere to ethical bottom lines. Platforms should strengthen governance and create a healthy ecosystem.

01/07/2026 Logistics Industry Insights
Read More
Tencent Awards Spotlight Brand Integration in Chinese Media

Tencent Awards Spotlight Brand Integration in Chinese Media

The Tencent IN Innovation Smart Marketing Awards reveal a new paradigm for brand film and TV marketing: precise targeting through segmented and contextualized marketing, marketing beyond online channels to create immersive experiences, and cultural empowerment to achieve resonance in values. With content at its core, Tencent builds a full-link digital marketing ecosystem, helping brands and the platform achieve a win-win situation. This approach emphasizes the importance of understanding the audience and creating meaningful connections through engaging content and experiences.

01/04/2026 Logistics Industry Insights
Read More