Imagine a world where marketers are no longer working in isolation but are supported by an AI-driven intelligent army capable of autonomous planning, collaborative execution, and continuous optimization to achieve marketing goals. At the 2026 AIMC Intelligent Marketing Ecosystem Summit, iFLYTEK turned this vision into reality with the upgraded "SuperAgent" as its core driver. The summit not only showcased SuperAgent's application framework in marketing but also unveiled a marketing intelligence platform built on SuperAgent, signaling a profound transformation in the marketing ecosystem.
AI-Driven Marketing Transformation: From Function to Architecture
In his opening remarks, Yu Jidong, Senior Vice President of iFLYTEK, emphasized that AI has evolved from being a mere "function" to becoming the "underlying architecture" of products. User evaluations of products now reflect their AI capabilities. Only by focusing on practical, user-centric values can AI truly drive industry transformation and address real needs. This shift means AI is no longer an add-on but the foundation of modern marketing strategies.
Data Challenges and AI Opportunities: AppsFlyer's Perspective
Ronen Mense, President of AppsFlyer Asia Pacific, highlighted that AI's role in marketing is transitioning from an efficiency tool to a core business process enabler. However, fragmented data systems and resulting distrust remain key barriers to AI's large-scale adoption. Marketing teams are particularly vulnerable to data deficiencies, as information is scattered across multiple touchpoints and constrained by privacy regulations while needing to support real-time decisions. The solution lies in building a unified, trustworthy data foundation that allows AI to guide actions throughout the customer journey.
SuperAgent: Solving Complex Marketing Challenges
Li Ping, Vice President of iFLYTEK, explained that current AI agents struggle with marketing's "complex demands"—not simple task combinations but comprehensive challenges requiring industry expertise, such as precision branding or global market expansion. Addressing these requires agents with intelligent planning, multi-party coordination, and iterative optimization capabilities. Thus emerged the marketing intelligence platform based on SuperAgent's framework.
SuperAgent's Core Advantages: Five-Dimensional Evolution
Li Ping outlined how SuperAgent differs fundamentally from traditional agents in architecture and capabilities:
- Architecture: Traditional agents are "solo soldiers" following preset workflows for simple tasks. SuperAgent acts as an "intelligent army commander" with a strategic brain that plans complex multi-objective campaigns, decomposes tasks, coordinates specialized sub-agents, and iteratively optimizes until goals are achieved.
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Capabilities:
SuperAgent embodies "S.U.P.E.R" dimensions:
- Symbiotic Ecosystem: Integrates seamlessly with marketing tools and platforms.
- Universal Coverage: Spans the entire marketing funnel from strategy to evaluation.
- Production Creativity: Generates high-quality content to boost engagement.
- Evolutionary Vitality: Continuously learns and optimizes from data feedback.
- Reasoning Decision-Making: Makes data-driven intelligent decisions to enhance efficiency.
iFLYTEK AIMarX Global Marketing Ecosystem
With SuperAgent at its core, iFLYTEK has built a marketing intelligence platform covering four key scenarios—influencer marketing, ad placement, conversion optimization, and user engagement—forming the comprehensive AIMarX global marketing framework:
- Domestic Operations: Programmatic ads, ad placement, and marketing SaaS.
- International Operations: Overseas influencer campaigns, ad placement, and independent store management.
These modules create a closed-loop marketing system from influencer outreach to ad delivery and onsite operations.
The B2A2C Era: SuperAgent Transforms Marketing Relationships
SuperAgent is ushering in the B2A2C (Business-to-Agent-to-Consumer) era, where marketing shifts from one-way messaging to intelligent agent interactions (A2A), transforming rigid ad pushes into value-driven dialogues that bridge brands and consumers. By empowering brands, consumers, and media with omnichannel intelligence and trustworthy growth mechanisms, SuperAgent reshapes value across the ecosystem.
Rebuilding Brand Power: The Value of Omnichannel Platforms
Tian Minglei, VP of iFLYTEK's AI Marketing Group, addressed challenges like fragmented media, scattered user attention, and imbalanced brand/performance ad budgets. AIMarX's SuperAgent-powered omnichannel platform integrates:
- Omnichannel Traffic: Aggregates mobile, OTT/OTV, and digital out-of-home (DOOH) traffic to evaluate touchpoint value.
- Omnichannel Reach: Combines AITD and GEO platforms for pre-campaign strategy, real-time optimization, and post-analysis.
- Omnichannel Conversion: Upgraded SuperAgent matrices for customer acquisition, conversion, and VOC insights to boost brand loyalty.
Tian noted that next-gen SuperAgents will enable "autopilot" campaigns—set a budget and goals, and the system handles strategy, cross-media placement, bidding, and adjustments autonomously.
Global Marketing Redefined: SuperAgent's Impact
Wang Yunxia, VP of iFLYTEK's AI Marketing Group, stated that SuperAgent is becoming essential to navigate exponentially complex global marketing. AIMarX's global operations are upgrading through:
- iFLYSail: A unified global media platform that consolidates cross-platform data, enhances creative generation, and enables minute-level decision-making.
- iFLYTalent: A programmatic influencer platform with 1,000+ exclusive influencers and AI-driven matching, outreach, and performance tracking.
- Programmatic Ads: A 3-billion-daily-user ecosystem where SuperAgent optimizes "Find-Match-Get" targeting and dynamic creative optimization (DCO).
iFLYTEK plans to enhance SuperAgent's global reasoning and autonomous coordination, enabling deep understanding of KPIs and dynamic strategy formulation across agents.
Ecosystem Collaboration: The GEO Strategic Alliance
The summit announced the GEO Strategic Alliance to strengthen SuperAgent's implementation through resource integration and technical collaboration. Parallel forums explored overseas ads, influencer marketing, omnichannel branding, and programmatic advertising.
The 2026 AIMC Summit demonstrated how "AI+marketing" is advancing through SuperAgent, uniting global partners to create a smarter, more efficient marketing future.